Sat.Feb 06, 2021 - Fri.Feb 12, 2021

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7 Step Customer Success Strategy for Higher Lead Conversion and Customer Retention

Totango

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. When your customers enjoy more value, your product adoption rates rise and customer retention rates go up. This promotes success for your company as well as your customers. In this guide, we’ll lay out a seven-step customer success strategy you can use to promote winning outcomes for your clients: Prioritize a culture of customer success.

Scale 90
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Emerging Sales Trends: 6 Keys for a Difficult 2021

Predictable Revenue

Congratulations! You managed to survive the twists and turns of 2020. Now it's time to figure out how to jump ahead into 2021. The post Emerging Sales Trends: 6 Keys for a Difficult 2021 appeared first on Predictable Revenue.

Trends 179
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7 SaaS Metrics Every SaaS Company Should Care About in 2021

OPEXEngine

The SaaS market is expected to reach $164.29 billion by 2022 — which means the key innovations of this business model are about to inspire even more businesses. And with more popularity comes more confusion, especially over what metrics are most important to drive the best results. We’ve done a lot of work with B2B SaaS companies, and over the years, we’ve seen a number of them struggle to get off the ground and grow quickly.

Metrics 52
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What Makes a Great VP of Sales and How to Hire One

SaaStr

In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. In fact, there’s a VC saying that I used to really hate. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. It used to really bug me because I am a firm believer in the strategy of Zero Voluntary Attrition and trying to hire fewer, more committed resources over a higher volume of mercenaries that turn o

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Eliminating Data Downtime with Data Observability - Why We Partnered with Monte Carlo Data

Tom Tunguz

At Redpoint, we believe 2020 is the decade of data. We’ve partnered in the leaders of the next generation of data from the earliest stages; companies like Snowflake, Looker, and Dremio. Leaders rely more on data every day to inform our decisions, to power our products, and to communicate. In short, the data pipelines that move data from one place to another have become the nervous system of the modern organization.

Data 355

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How customer expectations are rising – and what to do about it

Intercom, Inc.

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. That’s a significant gap between expectations and reality – and one that it’s all too easy for your support team to fall into.

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Bootstrapping in SaaS? It Works. But Add ~4 Years to the IPO Timeline.

SaaStr

We have bootstrapped to 10M ARR, and not necessarily by choice. I watched this live and I was reminded patience and time are key. It is still doable even in today's cloud. MailChimp and @benchestnut are inspiring. [link]. — Clint Reid (@clintverse) September 3, 2020. Bootstrapping in SaaS it isn’t that hard, per se. It happens all the time.

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Rev Ops: The Missing Link That Will Increase Your Revenue by 26%

Predictable Revenue

Do you understand the concept of Revenue Operations? Jason Reichl, co-Founder of Go Nimbly, is here to explain the real impact of a good rev ops team. The post Rev Ops: The Missing Link That Will Increase Your Revenue by 26% appeared first on Predictable Revenue.

Revenue 165
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How to Manage Projects With Google Suite

The Daily Egg

The biggest problem a project manager (PM) needs to solve is the inconsistent nature of task management within a team. Nobody likes feeling confused—especially during work. You are probably already using tools that can help you with this. You may be leveraging project management software to alleviate headaches in your daily workflow. Or, like many […].

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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How to podcast, faster

Trint

With growing pressure to create popular content, podcast producers need more time to curate great episodes. Speed up production and get to the final cut with Trint. Bring together key soundbites, put them in order and play back easily - without using any editing software. Download the guide on how to speed up your podcast workflows.

Software 147
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80 Founders Share The Moment They Knew … When They Really Had Something

SaaStr

I recently asked on Twitter when folks knew their startup had something … great. Because as a SaaS founder especially, it can be hard to know. Hard to see when you can’t be killed. Hard to see when your brand is coming into its own. I asked Todd McKinnon, founder-CEO of Okta when he really knew he had something that couldn’t be stopped, and he said $30m-$40m ARR!

CTO Hire 347
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What is Comparative Advertising?

Neil Patel

Did you know that the average American sees over 5,000 ads per day ? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One strategy by which to do this is comparative advertising.

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How to Integrate Project Management Into Slack

The Daily Egg

Sam is a new project manager for a midsize technology firm, a new client just came on board, and Sam’s number’s just been called to organize and oversee the project. He’s an average project manager (PM) with some wins under his belt. But he’s ready for more, he’s ready to strap the seatbelt on and […]. The post How to Integrate Project Management Into Slack appeared first on The Daily Egg.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Investing in Labster

Andreessen Horowitz

The way schools teach and students learn has not changed much since the broad introduction of formal schooling in the late 1800s, despite the fact that most developed countries spend around 5-6% of their GDP on education. Sure, over the … The post Investing in Labster appeared first on Andreessen Horowitz.

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Build vs. Buy is Mostly Really Now vs. Later

SaaStr

In the early-ish days, maybe even as far as $10m-$20m in ARR, as you talk to larger prospects you’ll have a lot of “Build vs Buy” discussions. “Oh our IT team could build it.” “Or we’ll try to hack the functionality using a product we already have.” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product.

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25 Home Business Ideas You Can Start Right Now

Neil Patel

Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. Here are some of the best work from home business ideas with tips on how to get started, start-up costs, and how much you can expect to make.

Business 145
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Best Project Management Tools

The Daily Egg

Managing a project is a challenging balancing act full of potential pitfalls. When you’re coordinating deadlines, staff responsibilities, and major milestones, it’s easy to overlook an essential element. But when your next project milestones hinge on previous steps, those smaller overlooked steps can snowball, throwing your entire project off-track.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. Far from it. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? Ignore them at your own peril. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale.

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How to Cope With Long Sales Cycles

SaaStr

Few things will frustrate you more in the early days than long sales cycles on bigger deals. A great logo will come in … but they’ll talk about maybe deploying at the end of the year. Maybe. You’ll feel like you just don’t have the time for a 6, 9 or even 12 month sales cycle when you’re struggling just to put the first few points on the board.

Scale 345
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5 Blogging Trends to Capitalize on This Year

Neil Patel

It’s no secret that blogs can be very profitable in the world of content marketing. According to Demand Metric, businesses that utilize a blogging strategy get 97 percent more links to their website and are 13x more likely to see positive returns. What’s more, blogging results in a 434 percent increase in indexed pages and a 93 percent increase in indexed links.

Trends 145
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Monday Project Management Review

The Daily Egg

Monday.com has become one of the most popular project management solutions available. The company initially launched back in 2012 but didn’t officially acquire its first customers until two years later, in 2014. Today, 115,000+ organizations worldwide rely on Monday.com. It’s trusted by big names like Hulu, Coca Cola, Adobe, NBC, Universal, Uber, Costco, and GE. […].

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A Strategic Roadmap for AI Integration in Software Testing

Implementing AI in software testing can accelerate release cycles, boost efficiency, and enhance software quality—but only with a clear strategy. This guide offers a step-by-step roadmap to help you evaluate readiness, strengthen infrastructure, upskill teams, and meet compliance needs. Discover how to automate up to 70% of testing tasks, enhance defect detection, and integrate AI into your CI/CD workflows without disrupting your SDLC.

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5 Things to Look for When Hiring Salespeople

Sales Hacker

Whether you need to hire dozens of sales reps in the next few months or you’re a scrappy startup and need your first three sales hires, building a business will nearly always involve hiring for sales. Although hiring is the hardest job we have to do as sales leaders, it’s certainly one of the most important tasks to get right. Hiring is also a non-revenue generating activity which some leaders make a second priority; however, this isn’t how we should approach the hiring process as it’s essential

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Why SMB and Enterprise Sales Have Nothing In Common

SaaStr

When you go to hire a VP of Sales or even your first sales rep, one of the top qualifying questions I always recommend asking is if they have experience at your deal size, at your ACV (Annual Contact Value). There are very different cadences, and different skills, in closing $100 vs $1,000 vs $10,000 vs $100,000 vs $1,000,000 deals. Very different.

SMB 332
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A New Way to Do Keyword Research

Neil Patel

What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.

Metrics 145
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Workzone Review

The Daily Egg

Workzone is web-based software for project management. Since launching over 17 years ago, nearly 2.7 million projects have been completed using this platform. Thousands of teams across a wide range of industries and departments rely on a Workzone for project management. It’s versatile enough to accommodate the needs of organizations like Wells Fargo, DKNY, Boston […].

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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a16z Podcast: Amazon Narratives — Memos, Working Backwards from Release, More

Andreessen Horowitz

When you hear stories about Amazon’s “invention machine” — which led to a company with not just one or two products but several successful diverse lines of … The post a16z Podcast: Amazon Narratives — Memos, Working Backwards from Release, More appeared first on Andreessen Horowitz.

Cloud 142
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Is GRR More Important Than NRR? Probably

SaaStr

During our recent catch-up with Salesloft CEO Kyle Porter after their $1.1 Billion funding round, Kyle chatted about his latest learnings from fundraising. The top one was that pre-IPO investors are now more interested in GRR — gross revenue retention before churn — than NRR. Now why would that be? Of course, NRR is the compounding engine of growth in SaaS companies.

Scale 328
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How to Edit Paid Social Ads

Neil Patel

Despite your best efforts and no matter good your team is, mistakes in paid ads are inevitable. Marketers and content creators alike can relate to the struggle of scrambling to correct grammar errors or an accidental gaffe to avoid further embarrassment. To solve this problem, you need to understand how to edit paid social ads. 4 Reasons to Edit Paid Social Ads.