Tom Tunguz
AUGUST 11, 2018
How long should you let a customer use your software before they sign a contract? You could offer them a 7 day free trial. Or 14 or 21 or 30 or 90. Longer trials might be better. The customer could delve deeper into the product, become more committed and sign a larger contract. Shorter trials drive urgency, weed out the uncommitted, and result in shorter sales cycles.
Intercom, Inc.
AUGUST 14, 2018
The first law of content marketing is that publishing is an expensive business. No matter how hard you try to circumvent it, the first law will always come back and bite you. One common approach is to outsource content production, which can be cheaper in pure monetary terms. But unless someone, preferably an editor or with some editorial skills, is closely managing that process you’ll end up paying more for it in the long run.
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FastSpring
AUGUST 16, 2018
So it’s been a few months, and we’ve all had some time to process the details of Mary Meeker’s latest Internet Trends report. Some of the revelations were expected, while others seemed to raise a few eyebrows. In case you have been living under a rock or the constant barrage of breaking news has led you to forget about this annual report all together—we’re sharing five key trends from Meeker’s report that every digital business should know.
SaaSOptics
AUGUST 15, 2018
Out of 5,000 companies in the US, SaaSOptics earned a place in the top third of the 2018 Inc. 5000 list of fastest-growing private companies in America. SaaSOptics secured a position of #1596 on the list with a 292 percent growth over three years. In addition, 41 of SaaSOptics’ customers also ranked in the Inc. 5000 list. and six of those ranked in Inc. 500.
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Chart Mogul
AUGUST 16, 2018
What should we build next? SaaS companies face this question on a day-to-day basis, and it's a tough one. How do you balance customer feedback with your high level vision for the product? I spoke to Hannah Chaplin, founder of Receptive, who's made this her mission as founder of the company. “I think people can be quite fearful of asking customers in particular for feedback.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
FastSpring
AUGUST 14, 2018
Since their start in 2003, WordPress has become the leading content management system for individuals and businesses alike. In fact, WordPress currently runs 31% of all websites around the world. Odds are some of your favorite sites on the internet are powered by WordPress.
CloseSaaS
AUGUST 13, 2018
Prospects will sometimes reach out and ask for a discount before they even sign up for a trial. What do you do when that happens? Instead of debating if you should or shouldn't offer them a discount right away, you need to refocus their energy on what really matters: your product!
Inturact
AUGUST 14, 2018
Somewhere along the line, we lost the idea to “Give the people what they want!” As marketers and as startup founders, that idea has always been our guiding star. But along the way, that simple message tends to get diluted, becoming “Give the people what we think they want,” or even worse, “Give the people what will make us the most money.”. What happens all too easily is that the people don’t get what they want, or get what they want at first, then find themselves saddled with a version of your
Intercom, Inc.
AUGUST 15, 2018
On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Sales Hacker
AUGUST 14, 2018
This final part of the 5-part sales coaching series focuses on coaching for sales success. Part 5 Overview: Commitments vs. Conversations. Coaching vs. Conversations. Salespeople Stay Where They Are Celebrated, Not Tolerated. Use Follow-Up Meetings to Calibrate Your Rep’s Strengths. The Coachability Quadrants. The 8 Types of Salespeople in EVERY B2B Team.
SaaSOptics
AUGUST 17, 2018
Watch our latest webinar to hear from Bigfoot Capital Founder Brian Parks, SaaSOptics CEO Tim McCormick and Techstars Partner Ari Newman as they share best practices on raising seed capital and getting to a series A round. Hear tips on how to find and target the right investors and what to expect from negotiations and due diligence.
BetterCloud
AUGUST 16, 2018
This was originally presented at the Google Washington DC HQ Tech Talk on August 7th, 2018. Kevin is recognized as a Google Developers Expert and G Suite Top Contributor. . Many of these tips are oldies but goodies to cybersecurity experts, but I’ve tried to include a few unique tips with my personal explanation for each. Some of the tips are even a bit controversial, but I’ve tried to give the important reason for “why.
Audacix
AUGUST 13, 2018
Selecting a pen testing company will be one of the most important business decisions you will make. This decision will decide just how well protected your users and your brand is going to be from a cybersecurity perspective. Asking these 6 questions will help you ensure that you choose a penetration testing company that is best suited to helping you secure applications and network infrastructure.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Sales Hacker
AUGUST 17, 2018
The post 4 Sales Plays to Exceed Quota and Close Out This Year Strong appeared first on Sales Hacker.
Backlinkfy
AUGUST 14, 2018
I worked in the design area for a long time. There are a couple of interesting things happened in the area. We are from the graphic interface designer to the user experience designer, and then people like to call themselves product designer. It might be a proper evolution process. Designers are from thinking the visual interface to the user experience, and then they think about the prospect of the product with marketing, commercial canvas.
Intercom, Inc.
AUGUST 17, 2018
In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. If you drive all of your paid traffic to your homepage it’s likely you’re missing out on high intent conversion opportunities. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions.
Audacix
AUGUST 11, 2018
Far too often we receive mayday calls from prospects who have invested a lot of money, but more importantly time, into selecting and working with a outsourced test automation services provider, only to be rewarded with a never-ending tug of war that inflicts much damage to their professional reputations. At the root of these frustrating and poor outcomes is a test automation service provider who was either out of their depth, unwilling to own up to failure and probably did not fully understand t
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Sales Hacker
AUGUST 14, 2018
Tune in to for expert tips on managing the sales negotiation process with Chris Voss , renowned author, and negotiation expert. Check out our previous episode here: PODCAST 19: How to Become a Best-in-Class VP of Sales by 25. What You’ll Learn. What the definition of a successful negotiation is. How to steer into objections to uncover real potential.
Unbounce
AUGUST 15, 2018
You know how word of mouth is like the Holy Grail of marketing? There’s nothing quite as powerful as someone whose opinion you trust simply saying, “hey, check this out.”. Well, the other day my colleagues and I were talking about talks: conference talks, TED Talks, university lectures, a few candid post-dinner nuggets of wisdom from a tipsy aunt. We were recommending ones we’ve found helpful or inspiring as marketers (whether the topics focused on marketing directly, or were more broadly about
Intercom, Inc.
AUGUST 15, 2018
For product teams, complexity is a dirty word – it’s the anti-goal. You can call it “flexibility” to make it sound better, but it raises the same problems: hard to design, hard to explain, hard to use and hard to maintain. Our early offerings for chatbots deliberately avoided all that. But to make our bots do the jobs our customers needed, we had to let go of our earlier opinions.
SaaSOptics
AUGUST 16, 2018
Watch our latest webinar to hear from Bigfoot Capital Founder Brian Parks, SaaSOptics CEO Tim McCormick and Techstars Partner Ari Newman as they share best practices on raising seed capital and getting to a series A round. Hear tips on how to find and target the right investors and what to expect from negotiations and due diligence. We discuss: How seed and Series A investment criteria differ.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
Sales Hacker
AUGUST 13, 2018
The post RIP or ROI? Is In-House Sales Development a Revenue Generator or Cost Center? appeared first on Sales Hacker.
Casey Accidental
AUGUST 13, 2018
Over the last few years, I’ve worked with Brian Balfour (CEO Reforge, formerly VP Growth @ HubSpot) as a Growth mentor and contributor to the Reforge programs. These are part-time programs (no need to take time off work) specifically designed for experienced Product Managers, Marketers, Engineers, and UX/Designers in both B2B and B2C companies. Today, Reforge announced their three upcoming programs this fall: 1) The Retention + Engagement Deep Dive program.
Backlinkfy
AUGUST 11, 2018
Once you’re able to drive traffic to your website, you’ll want them to stay there for as long as possible in order to ensure better digital marketing and SEO rankings. But this is easier said than done. Visitors stay on a particular web page or site when they have access to information that is useful and insightful – not old and outdated. How Can Refreshed Content Make A Difference?
SaaSOptics
AUGUST 16, 2018
Watch our latest webinar to hear from Bigfoot Capital Founder Brian Parks, SaaSOptics CEO Tim McCormick and Techstars Partner Ari Newman as they share best practices on raising seed capital and getting to a series A round. Hear tips on how to find and target the right investors and what to expect from negotiations and due diligence. We discuss: How seed and Series A investment criteria differ.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
Sales Hacker
AUGUST 15, 2018
As you likely know by now, there’s no one-size-fits-all when it comes to any type of technology. VoIP providers are no exception. We’ve thoroughly researched the best business phone systems in the market today and narrowed it down to the top 35+ here. There are several things that are crucial to any successful business. Today’s companies need internet access and devices to connect, whether those are smartphones, tablets, desktops, or laptops.
Casey Accidental
AUGUST 13, 2018
Over the last few years, I’ve worked with Brian Balfour (CEO Reforge, formerly VP Growth @ HubSpot) as a Growth mentor and contributor to the Reforge programs. These are part-time programs (no need to take time off work) specifically designed for experienced Product Managers, Marketers, Engineers, and UX/Designers in both B2B and B2C companies. Today, Reforge announced their three upcoming programs this fall: 1) The Retention + Engagement Deep Dive program.
SaaSOptics
AUGUST 16, 2018
Watch our latest webinar to hear from Bigfoot Capital Founder Brian Parks, SaaSOptics CEO Tim McCormick and Techstars Partner Ari Newman as they share best practices on raising seed capital and getting to a series A round. Hear tips on how to find and target the right investors and what to expect from negotiations and due diligence. We discuss: How seed and Series A investment criteria differ.
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