For Entrepreneurs with David Skok
JULY 13, 2018
I have great pleasure in announcing a new program called Zero to 100 – The Growth Academy. This program is my response to what so many of you have been asking for: a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building.
Tom Tunguz
JULY 19, 2018
There are three types of product features, a seasoned head of product told me recently. MMRs, neutralizers, and differentiators. MMRs are minimum market requirements; basic features that every customer expects and demands. Neutralizers mitigate competitive threat. Differentiators are your startup’s competitive advantage. As a product manager, I’d never thought about this type of roadmap segmentation before.
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Intercom, Inc.
JULY 11, 2018
The problems people encounter in their lives rarely change from generation to generation. The products they hire to solve these problems change all the time. If you’re building a new product, it’s because you believe you can create a better solution that people will want to use because it delivers a better outcome. A strong understanding of the outcome customers want , and how they currently get it, is essential for you to succeed in product development.
Practical Advice on SaaS marketing
JULY 1, 2018
I’m a long-time fan of inbound marketing, even before it got that nifty label. Why not attract prospective customers that are actively looking for a solution? That’s got to be easier than hunting for them one at a time, or indiscriminately broadcasting your message to the whole planet. The idea makes perfect sense, except when one key piece is missing: prospects that are actively looking.
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Unbounce
JULY 27, 2018
Not every digital marketer has a Coca-Cola ad budget. In fact, I’ve never worked with a client who could spend crazy amounts of money on persona and audience studies. But, it’s never bothered me much because I really don’t need big studies. I can get some good data for free in Google Analytics, and you can too. If you’re running Google campaigns on the Display Network to boost awareness of your brand, it’s likely you want to drive this traffic to your landing pages.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
For Entrepreneurs with David Skok
JULY 13, 2018
I have great pleasure in announcing a new program called Zero to 100 – Matrix Growth Academy. This program is my response to what so many of you have been asking for: a detailed instruction manual for how to take … The post “Zero to 100” for High Growth SaaS – A workshop on how to build your Go-to-Market appeared first on For Entrepreneurs.
Tom Tunguz
JULY 18, 2018
I first met Elad Gil when I became an associate product manager at Google. Back then, he had an unusual habit I noticed right away. Most people carry their laptop in the same way. The laptop is closed, in hand, between the hand and the hip. Elad carries his laptop open, powered on and by the top or bottom corner. He’s so smart and has so much cognitive bandwidth, he simply doesn’t have time to wait for the computer to wake from sleep.
Intercom, Inc.
JULY 2, 2018
Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.
Casey Accidental
JULY 30, 2018
This is part two in likely a three part series on career paths. You can read about the analyst career path here. As someone who majored in marketing in undergrad and has an MBA with a concentration in marketing, I receive a lot of career advice requests from up and coming marketers. My feedback is usually a wake up call and not very pleasant. Marketing, especially in a technology company, has been suffering a death from a thousand cuts for years now.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Unbounce
JULY 11, 2018
For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early). Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms.
Groove HQ
JULY 20, 2018
Upselling doesn’t have to be a dirty word. In fact, it can help you make your customers happier. What comes to mind when you think of the word upsell? For many of us, it might bring up images of sleazy salespeople trying to line their pockets by selling us extra stuff we don’t need. And, […]. The post How to Use Upselling to Increase Customer Happiness, Retention and Revenue appeared first on Groove Blog.
Sales Hacker
JULY 31, 2018
This a summary of an inaugural survey by Sales Hacker and LeanData — the State of Revenue Operations 2018. The evolution of Rev Ops. Have we finally cracked the code to revenue bliss? Can Rev Ops really deliver? Key stats from the State of Revenue Operations survey. Top takeaway and full report. The Evolution of Revenue Operations. Businesses naturally obsess about revenue and creating a successful revenue model.
Tom Tunguz
JULY 22, 2018
Jacob’s Ladder is a toy of thin wooden blocks attached by ribbon. If you hold it in your hand and rotate it to touch the second block, it seems to set off a cascade of blocks falling from the top. The blocks haven’t changed positions, though they do rotate. It’s a moving optical illusion. When I watch this toy, I’m reminded of the current state of the fundraising market.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Intercom, Inc.
JULY 6, 2018
If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.
FastSpring
JULY 12, 2018
Whether you’re selling enterprise software, virtual goods or subscription services, your growth strategy is most likely always on your mind. And with Forrester estimating that cross-border shopping will make up 20 percent of ecommerce in 2022, with sales reaching $627 billion—part of that growth plan should include expanding your global footprint.
SaaS Metrics
JULY 30, 2018
Introduction Deciding between an in-house or on-premises and SaaS solution is an important element of an IT strategy. That’s especially true for large enterprises that are always looking for a competitive advantage. Choosing between the two depends on a lot of factors and there isn’t any magical formula that works for all kinds of businesses. Things were pretty straight forward during the data hosting era just a few years ago.
SaaSOptics
JULY 16, 2018
Where are you with QuickBooks? QuickBooks wasn’t built for B2B SaaS or subscription-based businesses, but businesses create complicated workarounds to make it viable. That process often looks something like this and leads many to question if an ERP is a necessary move.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Sales Hacker
JULY 9, 2018
Sales meetings are an integral part of every business, regardless of maturity, industry, or goal. They’re key to keeping team members on the same page and working towards the same goal as a singular unit. For these reasons, it’s imperative that sales managers know exactly how to conduct a sales meeting. However, I’ve seen countless businesses who have no strategy for their meetings.
Tom Tunguz
JULY 28, 2018
I met a seasoned executive recently. He made a bold claim. “Management is an art, and one that is overwhelmingly undervalued in Silicon Valley.” I wondered, are we investing enough in our managers? Talent is the largest investment of an early stage company. 80%+ of startup operating expense flows to compensation. Retaining these employees is good business.
Intercom, Inc.
JULY 30, 2018
In sales, there’s one number we obsess over – our quota. As soon as one month ends and another starts, we can’t help but ask, how am I going to hit my number? Yet for all the time we spend thinking about it, many of us don’t have a game plan. As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me.
FastSpring
JULY 17, 2018
You’ve taken the first step and scheduled a software demo to learn more about how an end-to-end ecommerce solution can help you scale your business. Congratulations! But what now?
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
CloseSaaS
JULY 30, 2018
For startups and technology enabled sales teams, meeting a prospect in person feels like a waste of time. Why spend half a day with just one customer, when you could email or call hundreds? But while this might feel like common knowledge, it doesn’t mean in-person selling is dead.
Totango
JULY 18, 2018
According to data from Forrester Research, almost two-thirds of interactions between a customer and a company take place through the Customer Service department. Customers often turn to Customer Service or Customer Support teams for help throughout the customer journey. From onboarding challenges, to user experience difficulties, to product misfires, the Customer Support or Customer Service agent is often the customer’s “first responder.”.
Sales Hacker
JULY 3, 2018
We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. So our team tried to fill the gap to help you build or enhance your own sales stack.
Tom Tunguz
JULY 14, 2018
Your sales team is starting to close some terrific accounts. As your startup grows, your sales team will experiment with different sales techniques. For example, qualification, pricing, positioning, incentives and contract structure. This is a wonderful phase for a startup. However, there’s a common mistake to avoid. Your VP of Finance should model the impact and approve each experiment.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
Intercom, Inc.
JULY 9, 2018
Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.
FastSpring
JULY 24, 2018
After what can sometimes be months of research and evaluation, there will come a time where you are ready to request a demo of a much-needed ecommerce software solution. Between coordinating meeting times, understanding various virtual meeting tools, and connecting with a total stranger to figure out how your business benefits from using a robust ecommerce platform—software demos can be a stressful process.
CloseSaaS
JULY 9, 2018
If you want to beat the competition, you don’t necessarily have to be bigger or stronger. But you do have to be faster. Optimization is every SaaS company’s secret weapon. But where do you start?
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