February, 2021

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7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy

Predictable Revenue

The better, more refined your sales process is, the more regularly you will sell. This is why supporting and training your sales team is so important. The post 7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy appeared first on Predictable Revenue.

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Breaking Down the Payment for Order Flow Debate

Andreessen Horowitz

In the wake of the GameStop short squeeze, payment for order flow—the practice of market makers paying brokers to execute customer orders—has fueled no small amount of debate: Is it a tactic deployed by large capital markets institutions to steal … The post Breaking Down the Payment for Order Flow Debate appeared first on Andreessen Horowitz.

Marketing 144
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Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. It represents the culmination of ‘art’ and process, where the enterprise sales process is modified to better reflect the client’s unique and specific needs. Before we dive into the nitty-gritty of it all, let’s first get into the definition of enterprise sales.

Scale 95
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The 48 Types of VP Sales. Make Deadly Sure You Hire the Right One.

SaaStr

Ah the VP of Sales. The toughest hire. Such a high failure rate. I want to help. So this is the third in our series. The first post is What a Great VP of Sales Actually Does. So you expect the right things, and hire your rockstar at the right time to do the right things. The second post is a script for you to use (and modify as you see fit) – 10 Great Questions to Ask a VP Sales Candidate.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Asana Review

The Daily Egg

Asana has quickly become one of the most popular project management tools over the past several years. It’s trusted by 80,000+ organizations worldwide, including NASA, Spotify, Deloitte, GE, and The New York Times. Its simplicity is one of the many reasons why Asana is so popular. The software supports several different project management methodologies, making […].

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How to Create a Value Proposition

Predictable Revenue

Erik is a highly sought-after thought leader in the world of digital marketing and entrepreneurship. In this episode, he teaches us how to write a concise value proposition that travels through word of mouth without you spending a cent. The post How to Create a Value Proposition appeared first on Predictable Revenue.

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How to “steal like a designer” and boost creativity

Intercom, Inc.

Originality is the holy grail of creativity. But does true originality exist in design or is it always influenced by what came before? Let’s be honest: creativity is a nebulous landscape. With the evolution of digital technologies, we’re now exposed to other people’s opinions, ideas, and work on an almost minute-by-minute basis. So whether its originality of thought or artistic brilliance, the sheer scale of visual and conceptual input we experience on a daily basis can blur the lines betw

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NFTs and a Thousand True Fans

Andreessen Horowitz

In his classic 2008 essay “ 1000 True Fans , ” Kevin Kelly predicted that the internet would transform the economics of creative activities: To be a successful creator you don’t need millions. You don’t need millions of dollars or … The post NFTs and a Thousand True Fans appeared first on Andreessen Horowitz.

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Bootstrapping in SaaS? It Works. But Add ~4 Years to the IPO Timeline.

SaaStr

We have bootstrapped to 10M ARR, and not necessarily by choice. I watched this live and I was reminded patience and time are key. It is still doable even in today's cloud. MailChimp and @benchestnut are inspiring. [link]. — Clint Reid (@clintverse) September 3, 2020. Bootstrapping in SaaS it isn’t that hard, per se. It happens all the time.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Manage Projects With Google Suite

The Daily Egg

The biggest problem a project manager (PM) needs to solve is the inconsistent nature of task management within a team. Nobody likes feeling confused—especially during work. You are probably already using tools that can help you with this. You may be leveraging project management software to alleviate headaches in your daily workflow. Or, like many […].

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The Most Effective Tools and Techniques for Selling Today - Office Hours with Jim Benton

Tom Tunguz

On Wednesday, March 3rd at 10:00 AM PT, Redpoint Office Hours will host Jim Benton , CEO of Chorus.ai , a leader in conversational intelligence. As Co-Founder of ClearSlide and later as CEO of Apollo, Jim helped create the Sales Engagement category. From Evite to AdBrite to ClearSlide, Jim has expanded new categories and scaled revenue teams from zero to tens of millions in SaaS revenue. 2020 pushed sales teams to learn new sales motions selling online.

Scale 348
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Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles

Predictable Revenue

Get ready to learn all about mapping competencies necessary in sales roles, scoring SDRs and AEs, and the business impact of having a robust coaching program in place with Aaron Evans. The post Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles appeared first on Predictable Revenue.

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How customer expectations are rising – and what to do about it

Intercom, Inc.

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. That’s a significant gap between expectations and reality – and one that it’s all too easy for your support team to fall into.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

Neil Patel

Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how well your website is performing overall.

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How My VP, Sales Doubled Our Sales in 90 Days. And No, It Wasn’t Magic.

SaaStr

One of the very first SaaStr presentations ever was How to Hire a Great VP Sales (And Not Screw It Up). The content of the presentation will be familiar to most SaaStr readers, though I’ve embedded it above as well. What was new was some of the anecdotes that came out of my talk. One was how my First Real VP of Sales Doubled Our Net New Revenue in 90 days.

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Project Management Skills: What’s Needed?

The Daily Egg

Besides looking good on your resume, project management skills have practical implications in your career. While you can exaggerate your skill set, it’s hard to fake your way through a successful project. With skills such as leadership, communication, subject matter expertise, and negotiation populating most job advertisements, sharpening your project management skills is a top […].

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How to Be a Great COO: Lessons Learned Leading a Unicorn to Success

Tom Tunguz

On Wednesday, February 17th at 9:30 AM PT, Redpoint Office Hours will host Allison Pickens , the former COO of Gainsight and one of Fortune’s Most Powerful Women. Throughout her time there, she scaled the SaaS company from $1M ARR to pre- IPO, along the way, creating the category of customer success software, and paving the way for Gainsight’s $1.1B sale.

Scale 299
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Investing in Labster

Andreessen Horowitz

The way schools teach and students learn has not changed much since the broad introduction of formal schooling in the late 1800s, despite the fact that most developed countries spend around 5-6% of their GDP on education. Sure, over the … The post Investing in Labster appeared first on Andreessen Horowitz.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. At least, that’s Annette Franz ‘ s two cents on the matter. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. With three decades of experience under her belt, she has learned a thing or two about helping companies build customer-centric businesses.

Scale 211
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A New Way to Do Keyword Research

Neil Patel

What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.

Metrics 145
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How to Cope With Long Sales Cycles

SaaStr

Few things will frustrate you more in the early days than long sales cycles on bigger deals. A great logo will come in … but they’ll talk about maybe deploying at the end of the year. Maybe. You’ll feel like you just don’t have the time for a 6, 9 or even 12 month sales cycle when you’re struggling just to put the first few points on the board.

Scale 341
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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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The Complete Guide to a Project Management Resume – What Should Be There?

The Daily Egg

Resumes—the daunting page that hangs over your head like a dark cloud. There is no denying that putting together your resume is a task that takes time and patience, but there is also no denying that it is a vital piece of the job-hunting puzzle. Your resume is a company’s first look at you, your […]. The post The Complete Guide to a Project Management Resume – What Should Be There?

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The Most Popular Startup Domain Suffixes -.com,co,gg - Which is Best for Your Business?

Tom Tunguz

So you’re looking to start a company. What do you call it? Once you’ve figured that out, which domain suffix do you choose? com,net,biz,monster,duck,theworldisyouroyster? Given the explosion in domain suffix permutations I wondered if startups' behavior had changed over the last decade. In fact, it has changed significantly as the chart above shows.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. Far from it. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? Ignore them at your own peril. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale.

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CartaX

Andreessen Horowitz

For more than 100 years, companies have existed in a binary world, either private or public. Private companies have been highly restricted in how they can raise money, sell stock, provide employee liquidity, and otherwise manage their ownership. Public companies … The post CartaX appeared first on Andreessen Horowitz.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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What the SERPs Will Look Like in 2021?

Neil Patel

Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. It makes sense—Google’s entire business model is based on providing users with the best possible experience. For marketers, though, it can be frustrating.

AI Search 144
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You Have to Train Reps 3-100+ They Won’t Train Themselves.

SaaStr

There’s a slide I see again and again from start-ups: 2 of the early sales reps are at 100% of quota, sometimes 150%-200%. And 8 others? 10%-40%. What’s happening here? Are 2 of the first 10 reps really so much better as the rest? Well yes, probably. You’ll continue to see that over time to some extent. The top reps will way outperform the average reps.

Scale 335
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How to Integrate Project Management Into Slack

The Daily Egg

Sam is a new project manager for a midsize technology firm, a new client just came on board, and Sam’s number’s just been called to organize and oversee the project. He’s an average project manager (PM) with some wins under his belt. But he’s ready for more, he’s ready to strap the seatbelt on and […]. The post How to Integrate Project Management Into Slack appeared first on The Daily Egg.