Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. So, with over 2.5 The only problem?

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Founded in 2019, Cognota is the first and only LearnOps platform for corporate learning and development teams.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Consumer Trends report by Hubspot, around 47% of customers discover products by searching online. 1, so I click on the link to get to the marketplace. The search results page features numerous products.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

SaaStr

JULY 9, 2019

This is giving rise to this phenomenon called leapfrogging, whereby African countries are circumventing the normal pathway of economic development and jumping straight to the latest thing. So you can see how technology’s starting to play a very important role in development of Africa. Here developers are dime a dozen.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

User Pilot

AUGUST 30, 2023

Product Drive talks categories This year’s edition comes with four talks categories to give you insights and inspirations into different aspects of Product. Product management and leadership speakers. Product marketing speaker. How do we price the product? What marketing channel should we be using?

Scale 105

Scale AI Growth Hacking Innovation 105

OpenView Labs

FEBRUARY 3, 2022

Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive. Fundraising and burning too much cash can be alleviated by an experienced CFO.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. His paintings have different shapes with very bright colors and we found that our boards developed in kind of the same style. So we wanted to bring a little bit of art into the day-to-day job of each person who uses our product.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

OpenView Labs

APRIL 13, 2020

Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product. Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile). Are there marketplace dynamics? And how does that look by channel, campaign, etc.?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Sales Hacker

JUNE 7, 2021

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Most organizations develop a set of qualification questions for salespeople to use. Market insights and topics. Marketing or product marketing. Product management.

Sales Recruiting 107

Sales Recruiting Payment Services Payment Methods Sales 107

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. So how can we do more of that?

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

SmartKarrot

JUNE 25, 2021

Customer development is important. No business can survive in the long run without a loyal customer base for its services or products. SaaS leaders need to believe and keep the product in mind to guide customers properly. What is Customer Development in SaaS? Customer Development Process. Steve Blank.

Development 10

Development SaaS Sales Hiring Marketplace as a Service 10

Intercom, Inc.

DECEMBER 13, 2018

Julien, who previously directed business development and partnerships at Microsoft and is on the board of French media giant Le Monde, was perfectly poised for a conversation at the SaaStock conference in Dublin that ranged from the different missions within Facebook to why he’s betting big on chat. Different visions for different products.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaSOptics

MAY 19, 2022

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Identify your target market. To find qualified prospects, you’ll need a thorough understanding of your target market. You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. And I didn’t even have words for these functions at the time.

SMB 179

SMB Scale Startup Marketplace as a Service 179

Neil Patel

OCTOBER 24, 2020

So make sure you choose a candidate who you feel you can develop a professional relationship of comfort and trust with. You can also select a freelancer profile from these marketplaces. Activities in this segment vary from advisory services to hands-on implementation support for primary functions (sales, production, marketing, etc.)

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Vicki, if you’d give us your intro. Vicki Lin : Great. Thank you Ceci.

Payments 120

Payments Scale Scaling Revenue 120

FastSpring

APRIL 13, 2023

It starts with self service. And so that was really about giving an even playing ground for for companies to navigate the policy market. I felt like there was an easier way to communicate goods and services online, digitally. Justin Scott So I think we talk a lot about product market fit. Justin Scott Yeah.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

How To Buy Saas

MAY 23, 2022

What is Marketing Automation ? If you have been wondering what is marketing automation? Marketing Automation is a process that uses an automation service to automate repetitive marketing tasks. Email Marketing, Social Media posting, Ad Campaigns, etc. The downside?

Marketing 52

Marketing Social Media Marketplace as a Service Pricing 52

Casey Accidental

OCTOBER 18, 2021

There may also be a misconception of what type of product work is needed to help the company i.e what the product strategy should actually be. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats. Launching new SaaS products with its incubation arm.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

OpenView Labs

SEPTEMBER 10, 2020

If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. It’s a challenging market segment to tackle as you can’t take a one-size-fits-all approach. Product-market fit is key.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

SaaStr

DECEMBER 20, 2019

Prior to founding Outreach, Manny spent 7 years with Microsoft where he ran the Latin America and Canada business development group for Microsoft’s emerging mobile division, representing $50M of yearly revenue. 293: Congratulations you’ve built a product that’s proven itself in the marketplace!

Scale 141

Scale Sales Hiring Construction Education 141

A Smart Bear

FEBRUARY 26, 2019

Sometimes that’s airtight product/market it. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Sometimes that’s a market insight that takes competitors five years to understand. Selling to the mid-market is hard. Sometimes that’s defensible distribution channels.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

SaaStr

JUNE 10, 2021

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

Outsourcing Services 140

Outsourcing Services Marketplace as a Service Outsourced Development Scale 140

Intercom, Inc.

SEPTEMBER 26, 2019

And it’s not without good reason: nearly all software products with dominant market share started as apps but grew to the point where third-party developers began building valuable integrations on top of what these companies had already created. So those are developer tools for sure. Those are big amazing companies.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

Sales Hacker

APRIL 16, 2018

On this episode of the Sales Hacker podcast, we talk with Jess Hun t , Head of Global Marketing, Sales & Strategy for Axiom about creating a revenue model. How to develop a sophisticated sales recruiting engine. 3) A career in sales and marketing [3:30]. It’s a marketplace for attorneys for large enterprise.

VP of Engineering 67

VP of Engineering Revenue Scale Sales Recruiting 67

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. And content design definitely spends time focusing on those words, on that service.

User Experience 209

User Experience Strategy Engineering Communication 209

SmartKarrot

MAY 13, 2021

Work collaboratively across departments to ensure customers are aware of all LeagueApps programs and services beyond the core platform. Clearly communicate customer feedback and trends to key stakeholders in Product, Marketing and Tech. Develop an understanding of technical aspects of ad serving and SSP functionality.

Customer Success 10

Customer Success Technical Review Marketplace as a Service Scale 10

The Angel VC

AUGUST 25, 2017

We will continue to focus on two business models: SaaS and marketplaces SaaS We use a broad definition of SaaS. We’re looking for companies that we think can build a 10x better product and/or drive a paradigm shift in the industry. Marketplaces Like in the case of SaaS, we use a broad definition for marketplaces.

Investment 118

Investment Marketplace as a Service Blockchain Artificial Intelligence 118

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. They love SaaS products.

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

SaaStr

SEPTEMBER 24, 2021

Nicole Culver, Director of Product Marketing, SaaS @ Bandwidth. Jen Taylor, SVP, Chief Product Officer @ Cloudflare. Marion Richter, Director of Product Marketing @ LeanIX. Sara Hicks, Vice President of Product Management @ Mailchimp. Matteo De Renzi, Managing Director, B2B Marketplace @ GT Gettaxi (Gett).

VP of Engineering 269

VP of Engineering Technical Cofounder CTO Coach CTO Hire 269

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

User Pilot

SEPTEMBER 4, 2023

Blue Ocean’s strategy sees market boundaries and structures as flexible and shaped by companies’ actions. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. With globalization and advancing technology, products and services are becoming commoditized faster than ever.

Strategy 90

Strategy Technical Review Business Innovation 90

SaaStr

MAY 15, 2020

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. Harry Stebbings: Can I ask, if we take that to a practical level, because I totally agree in terms of that career development, and the thriving. Is there a customer success playbook that I have to develop?

Sales Hiring 194

Sales Hiring Scale Technical Review Outsourcing Services 194

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies. Keep an eye out as we will be making regular updates.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52