Remove Development Remove Marketplace as a Service Remove Payment Methods Remove Product Marketing
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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For example, you run paid ads to drive traffic to your product-led blog posts. Build high-converting landing pages for your website visitors The landing page is the central touchpoint in the conversion path.

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How Dopple Is Defining an Emerging Market

FastSpring

They Formed a Strategic Partnership With an Agency to Work On Their Brand Positioning Dopple’s team worked with Tomorrow , an ecommerce-focused agency, to shape their positioning. “We They have dimension, they have shape, they have personality. It’s truly about expression of that product. It starts with self service.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These lower price points influence the GTM strategy, which requires lower labor costs and a greater reliance on “one-to-many” marketing.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Founded in 2019, Cognota is the first and only LearnOps platform for corporate learning and development teams.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

I’m probably the most hated person in the room right now, but please indulge me. This is giving rise to this phenomenon called leapfrogging, whereby African countries are circumventing the normal pathway of economic development and jumping straight to the latest thing. Here developers are dime a dozen.

Scale 158
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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

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Customer Insights to Transform Sales Conversations

Sales Hacker

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Most organizations develop a set of qualification questions for salespeople to use. Market insights and topics. Marketing or product marketing. Product management.