SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 180

SMB Scale Startup Marketplace as a Service 180

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 We have more marketing performance/engagement data than we know what to do with. Developing, producing, and selling.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Underperforming Technical Team 91

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 91

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Intercom, Inc.

OCTOBER 31, 2018

In just three weeks with Custom Bots we’ve seen a 50% growth in engagement with the Messenger and we are moving 16% more users through the journey because we are delivering the right resources to the right people at the right time,” Paulo says. Snapt qualifies leads and drives more meeting bookings using Custom Bots.

Scale 128

Scale Engagement Marketing Onboarding 128

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. On the future of mobile growth. Enter Aleksandra.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Sylvia Ng

FEBRUARY 17, 2016

Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. You can spec lower-level development work. Experience in developing web applications in PHP. Develop pixel-perfect landing pages or widgets for our growth experiments.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

User Pilot

JULY 23, 2023

In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. is necessary to assess your marketing team’s success.

B2B 81

B2B Marketing Sales Hiring Social Media 81

SmartKarrot

FEBRUARY 16, 2022

You can access the latest information, insights, trends, and data to enhance your knowledge of the latest SaaS industry developments. She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. Ben Murray. Byron Deeter. Peter Reinhardt.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SmartKarrot

NOVEMBER 2, 2020

Aqsa Tabassam, Growth Marketer, Boster Biological Technology. Aqsa is a growth marketer at Boster Biological Technology founded in 1993. Customer retention in the case of our company is majorly reducing refunds and increasing subscriptions could reflect customer retention.”. Jack Choros , Blog Editor, Iron Monk.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

Incredo

DECEMBER 12, 2019

If Google ranks based on backlinks, dwell time, etc, software review sites rank based on the number of reviews and ratings. #4 Get prepared for your future updates and improvements You should develop your software based not on what you like, but what your users would pay for. Put them in a place where they will shine.

Software Review 37

Software Review Systems Review Software Social Media 37

SmartKarrot

SEPTEMBER 25, 2020

The web-based software development version control and project collaboration platform, GitHub uses the SaaS model of delivery. That said, Shopify not only incorporates AI intrinsically but also provides developer tools for its users to instill the power of AI in their platforms.

AI 8

AI Artificial Intelligence SaaS Cybersecurity 8

SmartKarrot

SEPTEMBER 25, 2020

The web-based software development version control and project collaboration platform, GitHub uses the SaaS model of delivery. That said, Shopify not only incorporates AI intrinsically but also provides developer tools for its users to instill the power of AI in their platforms.

AI 8

AI Artificial Intelligence SaaS Cybersecurity 8

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing 133

Growth Marketing Marketing Scale Payment Features 133

Intercom, Inc.

APRIL 12, 2018

A lot of the features in the Dribbble Pro subscription were built in reaction to requests we’ve gotten from the community. Obviously we have a few different revenue streams sprinkled in, including subscriptions, advertising and hiring solutions. Playbook came out in 2016, after many years of us watching this evolution.

Business 215

Business Branding Startup Leadership 215

Chart Mogul

JANUARY 8, 2020

Iterating and learning from what resonated most with our user base allowed us to develop a premium offering people would actually be interested in paying for. We invested upwards of €500,000 over the course of that first year to keep ourselves afloat and develop a product people would want to use. Final thoughts.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Incredo

NOVEMBER 1, 2019

The product itself should be developed with single user persona or small teams in mind, while every touch point between the potential customer and the actual purchase should be lean and optimized for self-service. or “how long should I spend on developing my software ?”. . Focus: Product and Customer Journey. REALLY 10%?].

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Incredo

MAY 14, 2019

Between our development/design and our marketing/content departments, Incredo is at present a 30 person powerhouse. This means that since we are relatively small in numbers of bodies in the room, we can be flexible to accommodate any client changes to strategizing their marketing campaign, and in a more than timely fashion.

Outsourcing Services 105

Outsourcing Services Strategy SaaS Marketing 105

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization. Get your free Userpilot demo today!

Marketing 91

Marketing Underperforming Technical Team Onboarding Metrics 91

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Customer development interviews. Let’s dig in! Click To Tweet.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Tom Tunguz

FEBRUARY 19, 2013

In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. In both cases, a great product alone is not sufficient to maximize growth. Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it.

Business 100

Business SaaS Mobile Subscription 100

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Repurposing Content Across Channels.

Content Marketing 139

Content Marketing Trends Marketing AI Search 139

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

Chart Mogul

JANUARY 8, 2020

Iterating and learning from what resonated most with our user base allowed us to develop a premium offering people would actually be interested in paying for. We invested upwards of €500,000 over the course of that first year to keep ourselves afloat and develop a product people would want to use. Final thoughts.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Customer development interviews. Let’s dig in!

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Intercom, Inc.

OCTOBER 29, 2019

From our initial effort in late 2017, some problems we set out to solve for each stakeholder were: Marketing: Understand who our customers are, so we can effectively reach them. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184

OpenView Labs

SEPTEMBER 9, 2019

Growth marketers may see intent data as the Rosetta Stone of new logo sales. Knowing which 3% of the potential market is active at any given time allows marketing and sales to focus resources on likely, active buyers. Corporate development might use data to identify potential suitors and receptive acquisition targets.

Enterprise 40

Enterprise Data Churn Engagement 40

SaaSHolic

FEBRUARY 23, 2022

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaSHolic

FEBRUARY 6, 2023

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

User Pilot

AUGUST 30, 2021

Your product is never ‘finished, it’s continuously changing and developing. Keeping your customers informed builds trust and loyalty, and it shows that you’re incorporating their valuable feedback into the product’s development. What are the main types of launch messages? You want them to get the most out of your product, right?

Communication 89

Communication Education Onboarding Engagement 89

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.”

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.”

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

SaaStr

DECEMBER 3, 2019

When I came to Gusto, we spent a lot of time talking with our customers and so truly customer centric company naturally and completely to figure out what to do next, where to find new customers, how to develop the product, all the things that are really important. But we weren’t talking to the external market.

Scale 132

Scale Sales Hiring Development Team Review Technical Review 132