Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Previously, GC served as Vice President of Self-Serve Growth at Dropbox, and also led Product Marketing for the Developer Tools Division at Atlassian. How do you think about hiring?

VP of Engineering 178

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 178

SaaStr

MAY 22, 2023

Ok we’ve now got the final speaker list locked down for 2023 SaaStr Europa in LONDON on 6-7 June: CEOs, CROs and CXOS : Edith Harbaugh, Executive Chair & Co-founder @ LaunchDarkly Nowi Kallen, Managing Director @ Salesforce Ventures Spencer Kimball, CEO @ Cockroach Labs Joe Thomas, Co-founder and CEO @ Loom Sterling Snow, Former CRO @ Divvy (..)

VP of Engineering 195

VP of Engineering CTO Coach New CTO CTO 195

Chart Mogul

NOVEMBER 7, 2019

Wes Bush reveals the growth process he uses to grow his business. At the Product-Led Institute, we developed the “Triple-A” sprint, which focuses on rapidly identifying problems, building solutions, and measuring impact. The SaaS growth ceiling: what happens when churn takes hold. How to develop a success management strategy.

Underperforming Technical Team 69

Underperforming Technical Team Development Churn Metrics 69

SaaStr

OCTOBER 1, 2023

Sean Falconer has over 15 years experience working in research, engineering, product, developer relations, and marketing.

Marketing 201

Marketing Engineering Communication Development 201

User Pilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. Ensuring your product is intuitive and easy to navigate enhances the user experience.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

Chart Mogul

NOVEMBER 7, 2019

Wes Bush reveals the growth process he uses to grow his business. At the Product-Led Institute, we developed the “Triple-A” sprint, which focuses on rapidly identifying problems, building solutions, and measuring impact. And not the haphazard "see what sticks"-type, but a robust plan executed with purpose.

Underperforming Technical Team 52

Underperforming Technical Team Development Churn Metrics 52

FastSpring

MARCH 3, 2023

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. What if, instead of spending so much time making your payment stack work for you, your developers could focus on your product? And this leads to our third point.

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

Sales Hacker

OCTOBER 31, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Additionally, they often need developers, engineers, or data analysts only for a short period of time. Subject: Developer Hiring Plan.

Sales Recruiting 77

Sales Recruiting Sales Hiring Scale Engineering 77

User Pilot

APRIL 19, 2024

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Sales Hacker

AUGUST 29, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. We have centers of excellence in Cloud, Custom Software Development, DevOps, PEGA, SaaS, AI, Data warehousing, Data Analytics, BI, and Testing.

Outsourcing Services 80

Outsourcing Services Outsourced Development Healthcare Software Development 80

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 88

Strategy Marketing Growth Marketing B2B 88

Blulogix

FEBRUARY 13, 2024

Expanding Monetization Across Departments Product Development: Involving product teams in monetization strategies ensures offerings are designed with both customer value and revenue potential in mind. This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

User Pilot

NOVEMBER 2, 2023

Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.

Strategy 105

Strategy Marketing Social Media AI Search 105

Sales Hacker

AUGUST 15, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. to save hours of engineering resources on billing-caused breakages & re-integrations, and allocate that time to core product development.

Scale 80

Scale Payment Features Finance Business Model 80

SaaStr

SEPTEMBER 17, 2023

Outside of the office, she’s a competitive equestrian, a decent but enthusiastic home chef, and a champion of Dry Creek Valley Cabernet.

Marketing 228

Marketing Scale Mobile Branding 228

Casey Accidental

FEBRUARY 26, 2024

I’ll explain how I think about these decisions as a product leader and give more context on the journey of developing entirely new products inside a company. First off, let’s spend a moment on this product/market fit point. Bigger swings generally mean a longer amount of time building toward something that could work in the future.

Underperforming Technical Team 62

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 62

Sales Hacker

AUGUST 1, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Company is augmenting developers and Product teams ability to optimize their solutions with real-world data. Join Kristina Finseth (Sr.

Scale 77

Scale Machine Learning Artificial Intelligence Trends 77

Sales Hacker

NOVEMBER 3, 2023

We will be hosting monthly digital events, kicking off the series with none other than Lars Nilsson who coined the phrase account-based sales development himself. Hottest GTM jobs of the week: Growth Marketing Manager at Spekit – more details here. Sales Development Representative at Luminous – more details here.

Interviewing 87

Interviewing Sales Hiring Sales Recruiting Underperforming Technical Team 87

Tom Tunguz

APRIL 21, 2016

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Penetration (Market Share) - price the product at a low price to win dominant market share. Penetration prioritizes market share.

Pricing 185

Pricing Startup Strategy Consulting 185

SaaStr

NOVEMBER 30, 2023

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. But to develop a GTM strategy, you must have Product Market Fit. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Scale 216

Scale Sales Hiring Scaling Outsourced Development 216

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2. Source: Uizard.

Strategy 98

Strategy Marketing Scale Software Review 98

SaaStr

AUGUST 22, 2022

In the early days of Algolia, even at less than $1m in ARR, they were at every developer event that might have a few good customers at it. This strategy is less about developing partnerships and closing the most new business (because the Big Events are often where you do the most of that), but more about awareness, brand and presence.

Strategy 224

Strategy Branding Development Marketing 224

Sales Hacker

SEPTEMBER 27, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Sales Hiring 54

Sales Hiring AI Mobile Growth Marketing 54

SaaStr

OCTOBER 30, 2021

However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. Together, we developed sales pitches, built out a robust sales process in just a couple of weeks.

Scale 246

Scale Sales Hiring Sales SMB 246

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Casey Accidental

FEBRUARY 8, 2022

Created with Fareed Mosavat (Chief Development Officer at Reforge, formerly Slack, Instacart). Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. Marketing: Marketing Strategy (updated), Growth Marketing (new).

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

User Pilot

MARCH 23, 2023

NPS surveys often get higher responses due to their simplicity and are helpful when making product development decisions and providing customer support. Product teams , growth marketers, and customer support teams use NPS surveys to collect quantitative and qualitative feedback on user sentiment.

Software Review 98

Software Review Benchmarks Branding Growth Marketing 98

User Pilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Pre-launch phase: Product launch planning After a rigorous development process, your product is ready for the market.

Scale 105

Scale Social Media Market Research Onboarding 105

User Pilot

JULY 13, 2022

The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Unlike books , product management-focused articles take relatively little time to produce and publish, so they help you to stay up to date with the latest developments and trends in the industry.

Technical Review 98

Technical Review Management Leadership Systems Review 98

Sales Hacker

FEBRUARY 9, 2024

However, a healthy dose of pessimism in the right places can actually be helpful – here a three key places #1 Customer discovery calls In the early stages of solution development, customer interviews are key. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen.

Sales Recruiting 67

Sales Recruiting AI Search AI B2B 67

Sales Hacker

MARCH 21, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Growth Marketing 87

Growth Marketing Sales Management Marketing 87

Sales Hacker

FEBRUARY 28, 2022

Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Watch today’s re-write, and check out the before and after emails below.

Growth Marketing 86

Growth Marketing Sales Marketing Development 86

Sales Hacker

MAY 16, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Mobile 77

Mobile Marketplace as a Service Growth Marketing Engineering 77

Sales Hacker

JANUARY 17, 2022

Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Watch today’s re-write, and check out the before and after emails below.

Growth Marketing 90

Growth Marketing Sales Marketing Development 90

Sales Hacker

DECEMBER 13, 2021

Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails right here, every week on Sales Hacker.

Growth Marketing 91

Growth Marketing Sales Marketing Development 91

Sales Hacker

MARCH 28, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Growth Marketing 80

Growth Marketing Sales Management Marketing 80

Sales Hacker

FEBRUARY 7, 2022

Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Watch today’s re-write, and check out the before and after emails below.

Growth Marketing 83

Growth Marketing Sales Marketing Development 83