Remove Development Remove Forecasting Remove Underperforming Technical Team
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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth. “Some teams consistently sold more enterprise SKUs, others had high volume but low ACV. Shaping and maintaining company culture.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. You assembled a talented team, built an amazing product, and established a growing SaaS business. Mix in the classic conflict between sales and marketing teams, and you’ve got a recipe for disaster.

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Top 10 Mistakes Getting to $100M ARR with LaunchDarkly’s Co-founder Edith Harbaugh (Pod 668 + Video)

SaaStr

After three months, this talented guy came to Harbaugh with the recognition that LaunchDarkly’s customers were developers. He didn’t like to sell to developers, so he quit. Harbaugh had to sheepishly go to their new board member and tell them that instead of achieving their forecasts to go from $1M-$5, they’d be lucky to eke out $1.5M

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The Secrets to Building a World-Class, $2.3 Billion Inside Sales Team (Video + Transcript)

SaaStr

sales team. I did all sorts of things there from sales, to project management, to running the engineering team, hiring. This is where I got my chops in growing and scaling enterprise sales teams. We have team selling here that extends beyond the sales team. Want to see more content like this? FULL TRANSCRIPT BELOW.

Scale 293
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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

I considered the four companies and chose Gorgias based on my experience with their team during the interview process. When I first joined the Gorgias team, there were two founders, two engineers, and myself as the first non-technical hire. Additionally, a high close rate means you are able to run your team with greater efficiency.

Scale 287
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A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)

SaaStr

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? When it comes to marketing, executives can grow frustrated or intimidated by the sheer volume of numbers and metrics, ill-defined terminology, unclear processes, and potential conflict between sales and marketing teams.

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Top 10 Business Metrics for Shopify App Developers

Baremetrics

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.