User Pilot

MAY 31, 2023

Wondering how to unlock the full potential of your survey data and if survey data analysis will be of any help? The sheer volume of data generated can quickly become overwhelming, and this is where survey data analysis can help you. Let's check the 5 best survey data analysis methods for SaaS.

Data Analysis 98

Data Analysis Scaling Artificial Intelligence Data 98

TechEmpower SaaS

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 443

Generative AI CTO Hire AI Sales Recruiting 443

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Technical Review 223

Technical Review Technology Scale Marketing 223

Tom Tunguz

MARCH 21, 2022

You toss aside the presentation software, opting instead for a data notebook because this won’t be the last time you’ll be asked to analyze prices. First, you plot the historical revenues of the company on the Imperial Market: $189B solari is no small amount of spice. This workflow is why data apps are the future.

Data 315

Data Data Analysis Pricing Revenue 315

User Pilot

FEBRUARY 28, 2024

But with so many tools in the market, which one should you choose for product analytics ? Google Analytics 4 is great for tracking marketing campaigns. HubSpot is a growth marketing solution that helps amp up lead generation with landing pages and easy customer relationship management. Want the best of everything?

Payment Solutions 105

Payment Solutions Data Analysis Software Review SaaS Payments 105

SaaStr

JANUARY 29, 2021

Because SaaS requires so many functions beyond engineering, especially if it’s sales-driven … outbound, SDRs, inbound, field sales, marketing, customer success, support, more complex product management, etc. In Marketing, it can vary based on outside vendors, but I’m guessing 4-8 employees: VP Marketing.

Sales Hiring 350

Sales Hiring Headcount Scale Engineering 350

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. Kazuki Ohta, CEO & Founder at Treasure Data, shares his company’s story of how pivoting at the right time saved their business and accelerated their growth to $100 million ARR. Competition in the market rose sharply.

Sales Hiring 313

Sales Hiring Data AWS Leadership 313

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. They’re spending mostly on data gathering. FULL TRANSCRIPT BELOW.

Sales Hiring 190

Sales Hiring Payment Methods Payment Solutions Marketing 190

SaaStr

MAY 10, 2022

Here are four fundamental actions to consider for your risk management plan: Use historical data, analysis, and established precedents to contextualize and estimate the scope. By looking for opportunities to adapt and support your customers, you can shift the way you go to market and maximize your growth potential.

Travel 276

Travel Revenue Underperforming Technical Team Scale 276

Neil Patel

OCTOBER 21, 2020

Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns.

Consulting 124

Consulting Scale Marketing Technical Review 124

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. However, turning raw data into labeled data takes time. The good news is data labeling is scalable when you work with the right data labeling software. What Is Data Labeling?

Scale 125

Scale Outsourcing Services Artificial Intelligence Scaling 125

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can also use it to create: Images Graphs Numerical data. You can see why natural language generation is attractive to marketers.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI Search 144

Tom Tunguz

MARCH 4, 2024

Colin is no stranger to business intelligence & data analysis. He worked on search quality at Google, founded a dynamic pricing company for the restaurant industry, then ran data at a hotel tonight before becoming Chief Analytics Officer at Looker through its acquisition by Google.

Technical Advisors 206

Technical Advisors AI Search Data Analysis Acquisition 206

User Pilot

JULY 29, 2024

Curious about marketing analytics? Good news: Well implemented, it can drastically improve your marketing performance by providing deep insights into your audience and campaigns. In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. Perform A/b tests.

Marketing 105

Marketing Software Review Social Media Technical Review 105

Andreessen Horowitz

JUNE 3, 2024

What gets less attention, but is equally (if not more) valuable, is the business-use side of GenAI content creation: marketing. Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development.

AI Search 121

AI Search AI Outsourcing Services Payment Solutions 121

Neil Patel

JUNE 7, 2021

Are you searching for new ways to make sense of the marketing data you’ve been aggregating? With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data. 5 Ways to Use Wolfram Alpha for Marketing Research.

Market Research 129

Market Research AI Search Marketing Advertising 129

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) Because when marketing meets AI , magic happens. To put it another way, marketing and AI is a love story for the ages. To put it another way, marketing and AI is a love story for the ages.

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

Buffer Resources

SEPTEMBER 18, 2024

There are plenty of factors to consider when figuring out the optimal times to share in your TikTok marketing plan.   In our  best time to post on Instagram  data analysis, the weekdays were similar and reasonably predictable, with engagement peaks outside working hours.

Social Media 115

Social Media Branding Engagement Trends 115

Tom Tunguz

JULY 27, 2023

AI will automate 25-50% of white collar work including data analysis. Does that will data teams shrink in size? On the contrary, while AI can automate some work, it will also demand much more from data teams. Typical tasks - writing SQL & charting data - will become mostly automated.

AI 186

AI Data Data Analysis compliance 186

Tom Tunguz

DECEMBER 3, 2023

How Markets Value SaaS in 2023. The public market shifted from valuing absolute growth, to valuing profitability, to valuing efficient growth - all in less than 12 months. In this presentation at Saastr, we broke down the major questions for startups building with AI : the layer, the moat, the market, & the depth of AI to use.

Artificial Intelligence 192

Artificial Intelligence ChatGPT Generative AI AI 192

Neil Patel

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 114

Marketing Artificial Intelligence Social Media Advertising 114

SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. For example, how do you think about ICP, and what markets should you go after? Considering aspects of sales and GTM strategies. Enablement.

Sales Hiring 245

Sales Hiring Education Scale Strategy 245

Stax

MARCH 17, 2025

Attract more potential merchants – Stand out in a crowded market by offering payment options that customers actively prefer. Based on an internal PayPal data analysis of Pay Later retailers, October 2020 through August 2023. PayPal Internal Data 2023.

Merchant Services 88

Merchant Services Stax PayPal SaaS Payments 88

Unbounce

JULY 5, 2023

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) engage with their audience, optimize campaigns, and make data-driven decisions. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. How is AI used in marketing?

Artificial Intelligence 98

Artificial Intelligence AI Search AI Machine Learning 98

SaaStr

FEBRUARY 6, 2023

After extensive user research, data analysis, and internal discussion, Uber launched the feature—and it backfired. Key takeaways Identify – Look out for gaps in the legacy market. Be ready for mishaps At Uber, drivers requested a feature that allowed them only to get trips moving toward a specific location.

Travel 240

Travel Scale Marketplace as a Service Management 240

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

User Pilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

Marketing 104

Marketing Customer Lifetime Value Technical Review Software Review 104

User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Marketing 105

Marketing Acquisition SaaS Scale 105

User Pilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. Let’s dive in!

Technical Advisors 98

Technical Advisors Technical Review Data Analysis Software Review 98

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

Intercom, Inc.

FEBRUARY 2, 2022

it might be a written document, presentation, data analysis, design, video, etc.). sharing with product, marketing, sales, and finance teams) and reaching wider to connect with other stakeholders who are keen to collaborate. You’ve addressed your concept and problem, and planned the steps you need to take to create your output.

Technical Review 220

Technical Review Social Media Data Analysis Advertising 220

User Pilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. What is customer engagement marketing?

Engagement 105

Engagement Strategy Marketing SaaS 105

GetUplift

JANUARY 24, 2022

Opening the doors of communication with customers allowed them to freely share their opinions and provided data that was used to create high-converting copy and a new website design. Other Data Helped Support These Changes. The GetUplift team also conducted a detailed website audit that included: Data analysis using heatmaps.

Sales Hiring 111

Sales Hiring Sales Marketing Sales Funnel 111

User Pilot

FEBRUARY 21, 2024

Natural language processing : NLP revolutionizes customer sentiment analysis and communication by processing human language, improving internal and external interactions and content discoverability. Data literacy : Stresses the need for upskilling employees in data processing and interpretation to drive innovation and better decision-making.

Trends 102

Trends Artificial Intelligence Data Outsourced Development 102

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98