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Big on impact; short on investment: Key trends from the 2022 Customer Success Leadership Study

ChurnZero

Customer Success is gaining ground, influence, and budget within organizations. Based on a detailed survey of more than 1,000 Customer Success leaders, this is the most comprehensive study of the evolving CS landscape to date. Here’s a high-level look at three of the top trends revealed by this year’s study.

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5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, Blackline, Marqeta and Dave Kellogg

SaaStr

In a noisy world where there are no practical barriers to creating B2B content, you need a thoughtful approach to engage your Ideal Customer Profile audience. . Intriguing Session Slides: Last but not least: Marketing SaaStr Session #5: “The How and Why of Category Creation and Leadership with BlackLine’s CMO”. Video: HERE.

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How much do SaaS companies spend on CS?

ChurnZero

Most company budgets that earmark dollars for customer success intend for it to go towards headcount. We’ve conducted an annual survey of customer success leaders for four consecutive years. One of the questions we ask is about customer success budget. 2023 customer success budgets Economic context: U.S.

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Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment (Pod 534 + Video)

SaaStr

Only a few tools could understand new users early within a customer base. . Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Here are some things to consider: Listen to your customers and pay attention to the market signals. . Be pragmatic and keep things simple.

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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. times more revenue than their competitors.

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GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong

Sales Hacker

Discussed in this Episode: Marketing plays a crucial role in preparing a company for a successful exit by building awareness, generating pipeline, and creating a compelling narrative. An operational mindset and execution excellence are key to the success of a company. 08:19) Operational excellence: the key to startup success. (13:38)

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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. This creates a multiple effect because you cross-sell to their customer base. You have to prove yourself and bring them customers.

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