Chart Mogul

FEBRUARY 13, 2025

Sales and marketing teams must align on customer fit early on to impact retention SaaS revenue growth depends on customers continuing to subscribe and use the product more and more over time. Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

Neil Patel

DECEMBER 15, 2020

Take notes when you hear something you like—a format, an interview technique, an introduction, anything. But there are plenty of ways to solve a problem for your audience while accomplishing your content goals. Our goal at Marketing School is to raise awareness of our content marketing services and increase conversions.

Social Media 139

Social Media Technical Review Software Review Entertainment 139

User Pilot

AUGUST 21, 2024

It includes subscription plans, purchase frequency, total spending, etc. Customer interviews : Schedule one-on-one or group interviews to gather more in-depth feedback. User interviews are effective because they allow customers to express themselves more openly and elaborately than they might in an in-app survey.

Data 105

Data Social Media Interviewing User Experience 105

GetUplift

JANUARY 4, 2022

Monthly Subscription. User Interviews by the Nielsen Norman Group. Top on the list was analyzing customer interviews. As Nikki Elbaz said, “I love analyzing interviews. This User Interviews course from the Nielsen Norman Group can provide you with the knowledge you need to improve your customer research skills.

Interviewing 111

Interviewing Consulting Pricing Engineering 111

User Pilot

MAY 19, 2021

Table of Contents. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan. The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Influencer Marketing. Does your product help employees save time while invoicing? Let’s dive in! Product-led Growth.

B2B 119

B2B Marketing SaaS Social Media 119

Neil Patel

APRIL 13, 2021

However, if you prioritize one of those metrics, focus on encouraging subscriptions. I can start typing in a phrase like “content marketing” and the search box will make several suggestions: How’s that for video keyword research? Get Interviewed. Step Up the Production Value. This article is about YouTube SEO.

Engineering 145

Engineering Social Media Interviewing Engagement 145

Incredo

JANUARY 7, 2020

And regardless of what prospects buy – a software subscription or a physical product – there are certain rules that influence their buying behavior. Give, then ask Nurturing is not the same as selling directly. Psychology I am not the first person to reveal the role of the subconscious in making buying decisions.

Strategy 162

Strategy SaaS Software Review Education 162

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows. Develop new content (e.g.,

Social Media 70

Social Media Marketing Technical Review AI Search 70

Neil Patel

DECEMBER 21, 2022

This is a good indicator that it would be a good content topic. Whenever I interview people representing a specific target market, I ask them what terms they would put in Google to find information related to the industry, product, or service. SurveyMonkey is free to sign up with, and subscriptions start at $25 per month.

Social Media 128

Social Media Market Research Development Team Review Software Review 128

User Pilot

MARCH 6, 2024

Building a funnel starts with customer research to identify their needs and pain points , using tools like product analytics, surveys, and interviews. For instance, some users may respond better to paid ads while others – to social media or content marketing. These include: Content marketing and SEO.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

Neil Patel

OCTOBER 13, 2020

It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. Perhaps the biggest opportunity for outsourcing is through content generation. The most common outsourced content marketing activity is writing, with 44% of marketers using it.

Outsourcing Services 143

Outsourcing Services Outsourced Development Sales Hiring Technical Review 143

Neil Patel

APRIL 6, 2021

You could also use video interviews or testimonials from customers or clients who love what you do. Using a real review from a user of their coffee subscription services, this Peet’s Coffee Facebook ad catches your eye with its simplicity and the star bar. It puts a positive review of the subscription service right in front of you.

Advertising 121

Advertising Branding Compensation Payment Features 121

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Subscription business model. User generated content. Content marketing is often cited as a strategy which has a compounding effect (see image below). Having a fifth interview only provided an incremental benefit, yet increased costs (time) by a further 25%. Customer data. Economies of scale. Freemium lead funnel.

Underperforming Technical Team 215

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 215

OpenView Labs

AUGUST 18, 2020

I once discovered an AI-powered content optimization product while reading an article. Captivated by what the author, a SaaS content marketing expert I respect, said of the product, I signed up for a free trial. I spent the next 23 minutes fumbling around, trying to get value from the product. And then I gave up.

Management 116

Management Payment Features Subscription Churn 116

User Pilot

AUGUST 30, 2023

Keep in mind that attracting customers doesn’t mean you’ve succeeded; those customers have to find your tool useful enough to keep renewing their subscriptions. That’s where retention marketing comes in. Use a content-led approach where you contextually showcase your product throughout articles in a no-sales way.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

Baremetrics

MARCH 31, 2020

That’s why churn analysis is so important for subscription businesses. How to do churn analysis in 3 simple steps As a content marketer, I love analyzing data. You’ll need some type of subscription analytics tool. Two good cohorts to start with are plan level and subscription date. Try Baremetrics free.

Churn 122

Churn SaaS Payments Pricing Payment Services 122

Chart Mogul

OCTOBER 4, 2017

At ChartMogul, we want to help you build a better subscription business. We produced SaaS Open Mic , a podcast interview series with SaaS founders and thought leaders, to tell the more personal aspect of their stories. As I mentioned earlier, the goal of ChartMogul is to help people build a better subscription business.

Engagement 75

Engagement SaaS Payment Features Subscription 75

Neil Patel

NOVEMBER 11, 2020

Host Interviews to Increase YouTube Subscribers. Alternatively, consider doing interviews on your channel. If you can find a way to interview the top people in your niche, you’ll be able to attract their audience to your channel. When people finally click on your video, then you can ask for a subscription.

Social Media 145

Social Media Engineering Engagement Interviewing 145

Chargify

JULY 25, 2019

You can’t afford to rest on your laurels in such a competitive market. B2B SaaS companies can continue to attract customers by focusing on these four key marketing strategies: Paid advertising. Content marketing. It’s true that the learning curve for digital marketing is steep. Content marketing.

Strategy 65

Strategy Marketing Business SaaS 65

FastSpring

DECEMBER 11, 2018

These keywords are easier to rank for, which gives you a better chance of being featured on page one. Email – Send out regular email campaigns with special discounts and other useful content on your site. Content – Create a content marketing campaign that provides helpful and unique information for your customers.

Payment Methods 73

Payment Methods Business Underperforming Technical Team Social Media 73

ProfitWell

OCTOBER 10, 2019

First up, a chalk-full Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. Is this State of Marketing even something you should care to heed? Is that just, absurd?

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

How To Buy Saas

DECEMBER 1, 2020

let’s see these saas marketing differences in the list below which makes it different from other industry’s marketing strategies. Most of the saas businesses are based on the subscription model. Get a webinar or interview session plan with your industry expert. Prepare an SEO plan for your saas website.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

User Pilot

JULY 7, 2024

Use surveys, interviews, and feedback from customer-facing teams to create user personas. Renewal : the customer renews their subscription. Interviews and focus groups (during the product discovery process ). Social media content (posts, ads, direct messages, etc.). Content marketing (blogs, whitepapers, e-books, etc.).

Social Media 64

Social Media Onboarding Engagement Interviewing 64

ProfitWell

JANUARY 13, 2020

Today, we welcome the newest unicorn to the subscription space. We have an interview with marketing transformation-driver, thought leader, and mentor James Sivis from Wonderlic on why. Your top subscription news. The subscription market is international and diverse. And finally, it's time for a rebrand.

Sales Recruiting 52

Sales Recruiting Sales Hiring Payment Features Subscription 52

Outseta

SEPTEMBER 11, 2017

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Even further up market and in my past engagements with Working Planet, there are a number of challenges related to paid search management that I’ve felt first hand and still don’t see a great solution to.

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40

User Pilot

SEPTEMBER 23, 2022

Conducting interviews will give you qualitative insights into why users find your ideas attractive and why not. The LTV:CAC ratio is also a way to track product-market fit. A healthy retention rate is a solid indication of a good product-market fit. User retention is another metric to track for Product-Market Fit.

Product Marketing 59

Product Marketing Marketing Interviewing Retention 59

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

FastSpring

JUNE 11, 2024

Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? Are you looking for a merchant of record that will help you grow your subscription software business? Listen or watch now!

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

SaaSHolic

FEBRUARY 23, 2022

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Marc is active on twitter , and you can find tons of interviews with him online.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

User Pilot

JUNE 28, 2024

Best tools for user acquisition specialists: Best tool for understanding customers – Userpilot : To attract the right users you need to thoroughly understand your target market. Use Userpilot to conduct surveys , invite users for interviews, and analyze their in-app behavior.

Acquisition 52

Acquisition Artificial Intelligence Scale Data Analysis 52

ProfitWell

SEPTEMBER 24, 2019

Today, we dive deep into subscription travel. Today's top subscription news. A subscription for the makers. Music Vine announces it will launch a subscription-based model next month. This new subscription plan will change Music Vine’s pricing immensely. Its subscription model has two plans: The "Pro Lite" at $19.99

Travel 40

Travel Artificial Intelligence Entertainment Scale 40

User Pilot

AUGUST 19, 2024

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne Janzer: This book is a comprehensive guide to subscription marketing, covering everything from acquisition to retention. It offers insights into how to build a sustainable subscription business and keep customers engaged over time.

Engagement 52

Engagement Management Customer Lifetime Value VP of Engineering 52

User Pilot

AUGUST 30, 2023

Keep in mind that attracting customers doesn't mean you've succeeded; those customers have to find your tool useful enough to keep renewing their subscriptions. That's where retention marketing comes in. Use a content-led approach where you contextually showcase your product throughout articles in a no-sales way.

Acquisition 59

Acquisition Strategy Social Media Customer Lifetime Value 59

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? That’s where your marketing comes in ( more on that below ).

Marketing 52

Marketing Strategy SaaS Social Media 52

User Pilot

AUGUST 30, 2024

Here’s a roadmap to get you started: Gain Relevant Education : A bachelor’s degree in business, marketing, management, or a related field is typically required. It offers insights into how to build a sustainable subscription business and keep customers engaged over time.

Engagement 52

Engagement VP of Engineering Management Customer Lifetime Value 52

ProfitWell

OCTOBER 23, 2019

First up, a packed Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. Is this State of Marketing even something you should care to heed? A product-led tweet storm.

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40

User Pilot

AUGUST 28, 2024

Here’s a roadmap to get you started: Gain Relevant Education : A bachelor’s degree in business, marketing, management, or a related field is typically required. It offers insights into how to build a sustainable subscription business and keep customers engaged over time.

Engagement 52

Engagement VP of Engineering Management Technical Review 52