Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. But I’ve come to believe that to be successful, content marketing must further a business goal like increasing marketing qualified leads, brand building, or recruiting.

Content Marketing 119

Content Marketing Engineering Marketing Software Review 119

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. Email and RSS Conversion Funnels. 21% better for RSS.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

Neil Patel

NOVEMBER 1, 2021

Common skills: communicating ideas effectively basic tech proficiency managing client expectations admin tasks like invoicing, managing emails, follow ups, etc. Content creators also need to be good storytellers to create engaging content. Content creators develop content marketing strategies.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

Tom Tunguz

OCTOBER 6, 2013

Also, I suspect that recirculation data is the best way of understanding the type of content a publication’s audience prefers to read. Next, I aim to research the relationship between retweets, recirculation, mail subscriptions, keywords in a blog post and traffic. When the project is completed, I’ll post the code.

Content Marketing 100

Content Marketing Scale Marketing Subscription 100

SaaStock

JANUARY 25, 2019

Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. Vindi is a PCI-certified online payment platform for recurring billing. Rock Content. The tool supports multi-currency billing and electronic invoicing.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. For even more predictability, you can sell subscriptions to your services. A growing productized service offering is content creation.

Scale 141

Scale Payment Features Consulting Pricing 141

ProfitWell

JUNE 3, 2020

It’s especially important for subscription-based businesses. Every new lead carries the potential for recurring revenue. With content. But not just any content—content that is designed for customers in your niche. Why is content important for subscription-based businesses? Social media content.

Subscription 64

Subscription Payment Features Social Media Business 64

Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Like content marketing. I view content marketing as an investment in our brand. So how has it worked out for us?

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Buffer Resources

NOVEMBER 7, 2023

But my accountant (and my actuary husband) were super helpful in figuring out how to set enough aside so that I could pay my subcontractors within 24 hours of receiving their invoice, even if the client took several more weeks.  That way I know I’m ready to pay taxes when the due date rolls around.

Scale 112

Scale Scaling Payment Solutions Payment Services 112

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. As an example, for GC at Atlassian’s product-led growth, they leaned heavily into content and SEO in a very aggressive way. At the same time?

Scale 251

Scale Sales Hiring Sales Marketing 251

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. Table of content. It is all one toolkit for digital marketing. This way you will get more for less.

Social Media 124

Social Media Content Marketing Advertising Scale 124

SaaStr

MARCH 15, 2021

. “A Step by Step Guide to Build a Marketing Strategy to Take You to the First $100M with Snowflake” This session was great, with Snowflake’s CEO telling you what really worked for them, from content marketing that worked, to customer webinars, and much more. It’s very good. #7.

Cloud 140

Cloud CTO Scale Venture Capital 140

Totango

AUGUST 25, 2022

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Invite customers who are nearing subscription renewal to participate in customer satisfaction surveys. Use content marketing to promote features and upgrades.

Engagement 96

Engagement Strategy SaaS Scale 96

Subscription Flow

NOVEMBER 28, 2023

Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

User Pilot

NOVEMBER 24, 2023

It encompasses a range of marketing and outreach tactics, including advertising, promotional campaigns, and content marketing, all tailored to create awareness and interest in the company’s products or services. For example, content marketing plays a pivotal role in this approach. What is customer retention?

Acquisition 101

Acquisition Retention Customer Lifetime Value Churn 101

Stax

FEBRUARY 21, 2024

And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

How To Buy Saas

JULY 26, 2021

CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. 9 Best Invoice Software For Startups List of the Best Invoice Software Tools for startups.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

SaaStr

JANUARY 7, 2021

SaaStr 308: RevenueCat CEO Jacob Eiting on Managing Millions in Mobile Subscriptions While Growing 20% a Month. Most of us think a lot about standard B2B SaaS and Cloud subscriptions, but we are still new to the issues, challenges, and opportunities in mobile subscriptions.

Scale 236

Scale Sales Hiring Scaling B2B 236

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Chart Mogul

SEPTEMBER 6, 2023

Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. You can empower your whole team to make more informed decisions with subscription data. Here I’ve added a marketing channel custom attribute to each customer record.

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

Neil Patel

APRIL 9, 2021

VOD enables you to deliver on-demand content to users, which is incredibly popular among consumers. This method is best suited to subscription-based businesses. For example, fitness coaches can use VOD platforms to offer monthly subscriptions for on-demand fitness classes. Subscription Video on Demand (SVOD).

Payments 104

Payments Payment Methods Advertising Payment Services 104

User Pilot

OCTOBER 5, 2023

Helps to choose the right customer acquisition channels One way to leverage the CAC payback metric is to identify the best customer acquisition channels for your product, like content marketing , PPC, or email marketing. Monthly Recurring Revenue (MRR) – for example from subscriptions.

SaaS Payments 103

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 103

Baremetrics

NOVEMBER 2, 2021

This app owner charges a subscription fee to their customers (who are Shopify store owners) and collects a monthly or annual fee based on the plan size of their service. This article is for Shopify Partner App developers and how to calculate LTV for your subscription customers. CAC is the average cost of getting one new paid customer.

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

User Pilot

MARCH 6, 2024

For instance, some users may respond better to paid ads while others – to social media or content marketing. More importantly, the insights enable better targeting and personalization of the marketing tactics based on the customer journey stage. . These include: Content marketing and SEO. Email marketing.

Social Media 95

Social Media Sales Funnel Acquisition Retention 95

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. Table of content. It is all one toolkit for digital marketing. This way you will get more for less.

Social Media 78

Social Media Content Marketing Advertising Scale 78

Neil Patel

JANUARY 2, 2021

Some of us in that marketing automation companies are: Neil Patel Digital – Best for Content Marketing Automation LeadMD – Best for Tech Stack Integration CS2 Marketing – Best for On-call Marketing Operations Bluewolf – Best for Salesforce Automation Perkuto – Best for Marketo Automation.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

ProfitWell

MAY 11, 2020

And we know this to be true, especially in subscription marketing. Subscription marketing is constantly evolving, as are the marketing roles within it. The everlasting magic of content. A golden rule I stand behind: Nailing it in the B2B content marketing space has everything to do with quality.

Scale 52

Scale Content Marketing Subscription Payment Features 52

The Angel VC

JANUARY 15, 2015

As I've written before , when Mikkel told me how Zendesk was doing sales and marketing in 2008, I was intrigued but also slightly confused. Most of the terms like content marketing, inbound marketing or growth hacking didn't even exist yet or weren't widely used.

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

Neil Patel

DECEMBER 19, 2022

Get the insights you need to create solid content. Ready for a more robust content marketing strategy? I won’t add to your long list of subscriptions without making it worth it. With a monthly Ubersuggest subscription, you’ll save 70% of what you’d spend with my competitors. Ubersuggest Pricing Plans.

Software 85

Software AI Search AI Mobile 85

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? SaaS news: The New York Times is succeeding with its subscription business, adding more than 100k digital subscription customers in Q2. Intercom launched custom chat bots ! Read the full post.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

User Pilot

MARCH 15, 2022

Choosing the appropriate pricing strategy for your SaaS business is one of the important parts of your go-to-market strategy. How will you sell your product to your target market? Pricing per feature SaaS pricing model : here your users’ subscription costs are determined by how many features they will need. Source: Loom.

Strategy 92

Strategy Marketing SaaS Customer Lifetime Value 92