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The Rise of LinkedIn as a Core Communications Platform

SaaStr

Overhype your webinar or product feature on Twitter, and folks will unfollow you. The post The Rise of LinkedIn as a Core Communications Platform appeared first on SaaStr. Comments and similar engagement can seem high, but many of the Likes and Comments will be one-offs from folks that don’t really know who you are.

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Dear SaaStr: What Should I Know As a First-Time Customer Success Manager?

SaaStr

Be Organized and Committed : Early-stage CSMs often wear many hats—onboarding, training, webinars, even sales demos. If they’re struggling with a feature or need something new, it’s your job to communicate that to the product and engineering teams. But don’t stop there—bring value beyond just being “nice.”

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Respect the inbox: How to better your customer communications

Intercom, Inc.

First, it’s important to note there’s a big difference between actual communication volume and perceived communication volume (i.e., When it comes to perceived communication volume, there are five factors at play. The aim of this is to keep frequency low and encourage communication with the customer. There’s more at play.

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52% of You Are Buying More Software Next Year. The Latest Data on How AI Impacts the SaaS Buyer Landscape with G2’s CMO

SaaStr

Audience segmentation Webinars & virtual events In-person events Analytics The market for marketing AI-assisted tools however is getting very crowded. Marketing teams are using AI-powered platforms for tasks such as: Promotional content development: ad creative and copy Content development: creating clips from longer form content, etc.

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

In this webinar, we'll highlight the critical importance of business and financial acumen in product management. You'll learn how to set clear, measurable targets, link them to your product strategy, and effectively communicate progress with stakeholders. Register now to save your seat!

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Best Webinar Software

Neil Patel

My top recommendations for webinar software to suit just about every business need are Demio , Livestorm , or EasyWebinar. By hosting webinars, of course! Just about every business is hosting webinars these days. However, hosting webinars, whether live or recorded, can be a lot of work with a few challenges along the way.

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How Technology Affects Communication

Neil Patel

For better or worse, technology affects communication because it is a part of our everyday lives. From a business perspective, you could argue that technology communication is beneficial. From a business perspective, you could argue that technology communication is beneficial. How Has Technology Affected Communication?

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

In this webinar, Bhavana Angadi, Senior Product Manager at Hopscotch, will teach you: The right ways to communicate with your customer. Being able to gracefully answer your customer in a timely and supportive way will bring more positive reviews, new customers, and increase retention and growth.

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

By driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy! going to learn how to do in this webinar! But, in most cases, the core challenge isn’t your bosses or even your specific goals; it’s the fact that your company’s targets are disconnected from your customers’ needs.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

But fret not, this webinar is your key to effective product development! Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Join us for an enlightening session to empower you to lead your team to greater heights.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

A strong message concisely communicates to prospects and customers how you can solve their problems, and how these solutions translate to real value. In this webinar you will learn: Why Product Management should create the initial “Product Message". Use Product Management Today’s webinars to earn professional development hours!

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act. In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals. Whether you're new to intent data or want to get more from the services you’re already using, this webinar will deliver valuable insights.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.