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Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr

SaaStr

Vendr SaaS Consultant Katie Oates and Vendr Vice President of Customer Team Jeff Swank share eye-opening data and insights into buyer trends from 2023. They review the changing market, buyer trends, and tips for the road ahead. So, what’s driving these purchasing trends? Is it mission-critical? The best product will win.

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ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

We land with our Core product, which offers a base-level functionality across all key workflows, including call tracking, scheduling, dispatching, end-customer communications, marketing automation, estimating, job costing, sales, inventory and payroll integration.

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52% of You Are Buying More Software Next Year. The Latest Data on How AI Impacts the SaaS Buyer Landscape with G2’s CMO

SaaStr

Success requires: AI-driven innovation Laser-focused value propositions Rapid time-to-value strategies By understanding and adapting to these emerging AI trends, go-to-market teams can transform these trends into opportunities for growth and customer retention. The post 52% of You Are Buying More Software Next Year.

AI 273
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Built for you: New channels of communication, improved reporting, and much more

Intercom, Inc.

With that in mind, our new April features focus on increased and more efficient channels of communication, access to the right data to influence the way you grow and scale your business. With an improved “Articles engagement” section, teammates can review articles’ performance trends over time for positive, negative, and neutral reactions.

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

Learning Objectives: Review the challenges of balancing innovation and current user demands: Explore the fundamental principles behind balancing innovation and user needs, and understand the potential consequences of neglecting either aspect Align innovation with user needs: Learn techniques for gathering user feedback, analyzing market trends, and (..)

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Palantir’s +79% vs Bill’s -43%: The AI Divide That Defined SaaS Performance in 1H’25

SaaStr

Security and data infrastructure companies emerged as the biggest winners, while general productivity and communication tools lagged significantly. Bottom Lin e : Success in 2025 required either mission-critical positioning (security, data), clear AI differentiation (Palantir), or deep vertical specialization (Veeva, Guidewire).

AI 208
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Sales Technology: 3 Trends You Need to Know

Intercom, Inc.

Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization. Create consistent, customer-centric experiences. It can be tempting to believe that simply adding tools will make your sales team more productive or drive faster growth.