SaaStr

MAY 5, 2021

Armed with these insights, product ops built templates and processes to make sure we communicate the right level of information at the right time to both customers and our go-to-market teams. 75-$100M+: Scale and structure your org to reflect your multi-horizon strategy. 50-75M: Determine your second act.

Strategy 293

Strategy Scale Innovation Interviewing 293

SaaStr

AUGUST 5, 2023

— Jason ✨Be Kind✨ Lemkin  (@jasonlk) July 28, 2023 So there’s a strategy I really only see a handful of vendors using, but it really, really works IMHO. That’s Interesting image from here ) The post An Underused Strategy: Truly High Value Drip Marketing to Prospects appeared first on SaaStr. Truly valuable.

Outsourcing Services 246

Outsourcing Services Strategy Marketing Content Marketing 246

SaaStr

MAY 30, 2023

Monte Carlo’s CEO and Co-founder, Bar Moses, and Head of Content and Communications, Molly Vorwerck, engage in a captivating dialogue, drawing from their unique experiences at Uber and Gainsight. Effective distribution strategy often opens doors to new avenues where opportunities come knocking. Figure out where users spend their time.

Communication 238

Communication Innovation Technology Branding 238

Tom Tunguz

AUGUST 8, 2021

During the session, we’ll cover: the types of pricing strategies. how to communicate pricing changes. He is the co-author of Monetizing Innovation , which I wrote about in this blog post. It’s the canonical book on modern pricing. the key factors to think about when pricing. when to employ usage and seat based pricing.

Pricing 244

Pricing Startup Strategy Innovation 244

SaaStr

DECEMBER 4, 2024

Miro’s pricing strategy evolved with their business goals: Early stage: Minimum five-user paid plans to ensure collaborative value. This example shows how as goals changed, Miro adopted its pricing and strategy to achieve its desired outcome as it scaled. The ideal outcome was to ensure users loved the product.

Payments 284

Payments Pricing Scale Revenue 284

ChurnZero

APRIL 11, 2025

Your customer onboarding strategy is the foundation of your future retention and expansion revenue. Every task, meeting, and communication serves the ultimate goal of getting that customer to realize value. The right onboarding strategy means more than just getting a customer using your product. appeared first on ChurnZero.

Onboarding 86

Onboarding Strategy Technical Review Customer Lifetime Value 86

SaaStr

DECEMBER 5, 2024

Success requires: AI-driven innovation Laser-focused value propositions Rapid time-to-value strategies By understanding and adapting to these emerging AI trends, go-to-market teams can transform these trends into opportunities for growth and customer retention.

AI 273

AI Software Data SaaS 273

User Pilot

APRIL 30, 2025

They need to communicate benefits, not just features. Use referral programs to spread the word about your app The best growth strategy is a happy user who invites their friends. Increase app users with a referral marketing strategy. Lets look at three strategies that actually keep users engaged: 1.

Strategy 65

Strategy Mobile Systems Review Scale 65

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. SaaS companies must implement flexible and innovative sales strategies that can weather the future. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.

Innovation 246

Innovation Sales Hiring B2B Strategy 246

SaaStr

JANUARY 28, 2025

Their conversation offers a rare, insider view of the strategies, challenges, and opportunities driving the next wave of technological innovation. The company’s strategy is focused on staying competitive by delivering value on top of the increasing capabilities of Transformers, a type of AI technology.

AI Search 243

AI Search AI Artificial Intelligence Technical Review 243

SaaStr

NOVEMBER 20, 2024

Be disciplined about prioritizing that feedback and communication. Copilot for support implementation has been a winner, followed by partner strategy. Be nimble in your GTM strategy and pivot based on feedback created by functional feedback loops between customers, revenue, partners, engineering, product, and design.

Scale 261

Scale AI Scaling Marketing 261

The Moz Blog

JUNE 6, 2025

Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone. Site migrations can be tricky!

Communication 56

Communication Strategy 56

TechEmpower SaaS

DECEMBER 11, 2023

Communication: Evaluate their communication style. While beneficial, some project managers hinder effective communication. How does the percentage of their projects launched on-time and on-budget compare to upfront estimates? Is there a project manager? An account manager? Will you have direct access to a lead developer?

Software Development 443

Software Development Development Software Review Software 443

ChurnZero

JUNE 6, 2025

If your customer success strategy is still centered around catching churn in real time, you’re behind. All the pieces of a proactive customer retention strategy are already here, so let’s start with nine proven tactics and strategies designed to make your CS program smarter, faster, and more proactive by design.

Retention 52

Retention Strategy Benchmarks AI 52

FastSpring

JANUARY 9, 2025

That said, you might be wondering what strategies work within the confines of today’s rules and if it’s even possible to earn 50% or more of your game’s revenue through D2C. Why these strategies actually can result in >50% revenue coming from D2C. So, meaty topics here today, Justin, but really excited to dig in.

Payments 164

Payments Mobile Payment Methods Revenue 164

SaaStr

MARCH 29, 2023

Xero’s Global Chief Strategy Officer, Damien Tampling, takes a philosophical look at some aspects and nuances to consider wherever your business is on this journey. When you communicate with someone, customer or otherwise, you often get into the process of refining pretty quickly. Give only what you don’t mind getting back to you.”

Sales Hiring 238

Sales Hiring Scale Strategy Metrics 238

SaaStr

FEBRUARY 21, 2023

Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication and closeness with customers At this week’s Workshop Wednesday — held every Wednesday at 10 a.m. PST, SaaStr will hold live, interactive workshops on Zoom where experts in the community share their insights.

Scale 241

Scale Strategy Marketing Sales 241

FastSpring

AUGUST 2, 2024

A good ecommerce website should be structured in a way that successfully communicates product features, value proposition, and market placement while eliminating distractions in order to reduce the time for the visitor to make up their mind. The post 6 Essential Strategies for Maximizing Conversion Rates appeared first on FastSpring.

Payment Methods 147

Payment Methods Merchant Services SaaS Payments Payments 147

SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. Considering aspects of sales and GTM strategies. If you’re growing slowly, you’ll probably need less support on the strategy and operations side of things early on.

Sales Hiring 244

Sales Hiring Education Scale Strategy 244

SaaStr

MARCH 18, 2025

” This distributed structure created intentional communication patterns that might not have developed in a single office. This realization led to a fundamental shift in strategy, allocating resources to hiring and onboarding rather than lead generation.

Scale 174

Scale Sales Hiring Scaling Sales Recruiting 174

BetterCloud

MAY 23, 2025

Here are key strategies to consider for consolidating and simplifying your tech stack. It should be a well-defined blueprint aligned with your overarching business strategy, growth objectives, and risk tolerance. Encourage open communication about technology needs and challenges.

Technical Review 52

Technical Review Strategy Government Systems Review 52

SaaStr

MARCH 26, 2021

Not a single one of our pitches made any mention of an "exit strategy" There is a very simple reason for this: We never really had one. There are 1000 reasons not to have an Exit Strategy when you are doing a start-up. It gets them into the communication flow for business. — dharmesh (@dharmesh) March 23, 2021.

Acquisition 353

Acquisition Scaling Startup Cloud 353

SaaStr

JULY 23, 2024

Step 2: Define Your Vision, Strategy, Execution Plan, and Measurements Step two is a framework for getting to where you want to go. Strategy How are you going to get there? Folks often think of strategy as adding more to the bucket. Step 4: Communication with the Team Communicating is critical for success.

Leadership 293

Leadership Scale Benchmarks Communication 293

SaaStr

AUGUST 15, 2024

Align GTM Strategy with Product Another key learning from the product side, which might seem obvious, is to tightly align product vision with marketing positioning. If you can align your GTM strategy and product, you can unlock frictionless growth more easily. Create a strong feedback loop both informally and within the product.

Scale 306

Scale Sales Hiring Scaling Innovation 306

SaaStr

APRIL 20, 2024

Marketing Strategies and Best Practices Successful marketing strategies are not simply replicable tactics but a combination of factors including timing and luck. Founders should support their hires’ strengths rather than undermining them, even if they personally don’t believe in the strategy.

Sales Hiring 300

Sales Hiring Startup Marketing Technical Review 300

SaaStr

MAY 16, 2023

Founders embarking on seed or early-stage funding rounds in this competitive market must pay special attention to investor relations, the art and science of communicating with and managing your investors. Part of this process must include regular communication and updates with investors. Sign up for free.

Communication 270

Communication Startup Investment Strategy 270

SaaStr

AUGUST 2, 2024

Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. That means abandoning a product-led strategy and embracing more traditional methods.

Sales Hiring 283

Sales Hiring Scale Sales B2C 283

SaaStr

JULY 6, 2022

Front is a communication hub that helps teams work better with customers. The app connects all communication channels (social media, email, live chat, etc.) A weak point they found was communication, particularly with email. Investors, the Enterprise Space, and Sales Strategy. And so, the idea for Front was born.

Enterprise 261

Enterprise Sales Hiring Social Media Communication 261

SaaStr

JUNE 8, 2022

And more importantly, underneath the humor, there’s a sophisticated strategy at work. Teams end up spending more time working through the process than they do actually communicating with customers. Any way you slice it, there’s an absence of humanity in the way brands communicate with customers.

B2B 300

B2B Branding Marketing B2C 300

SaaStr

SEPTEMBER 25, 2023

Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together. The lack of joint efforts in planning and strategy created fragmented attempts at campaigns and conversions.

Enterprise 284

Enterprise Marketing Sales SaaS 284