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5 Interesting Learnings from Zoom at $4.7 Billion in ARR

SaaStr

It’s dropped “Video” from its name as it has gone communications and AI-first: $4.7B 98% NRR from Enterprise Customers, Down from 101% a Year Ago and 115% in 2023. It’s working, but still with NRR now under 100% from enterprise customers, it’s arguably later than it should have been.

SMB 274
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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. What does scaling Enterprise ARR mean? The Enterprise Funnel Finally, it’s time to scale as your experts become advocates and champions.

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Running the Enterprise Playbook with Envoy Head of Enterprise Sales Sarah Lash (Video)

SaaStr

Having learned from thousands of customers and prospects, Sarah Lash, Envoy’s head of enterprise sales, will talk about what it takes to guide and scale enterprise sales programs during an uncertain future. Communicate Clear Rules of Engagement. Over-communicate to the team. Leadership And Communication.

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Your SaaS New Year’s Resolutions for 2025

SaaStr

But launching a new, more enterprise / more powerful / better edition? Do a better job communicating with your investors. If you ever want any more help from your VCs and other investors, you have to communicate. And most of us regret not having gone there a bit earlier. A related post here. #6. Be thoughtful. A bit more here.

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How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk 

SaaStr

Growth stage: Introduced business plans with 20-user minimums to provide enterprise-grade features. So, they introduced the business plan with a minimum threshold of 20 users to justify the more ‘enterprise’ value of added security layers and collaborative features. That’s the real goal here: customer segmentation.

Payments 284
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Your company can employ pricing to communicate to the market whether your product is a premium, mid-market or low cost alternative. Enterprise-focused companies with usage-based pricing bore the greatest increase at 44%. Often, a straight UBP pricing model doesn’t scale into the enterprise.

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SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise

SaaStr

Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together. This is often the result of unclear communication and siloed planning and work practices. But there is hope.