SaaStr
FEBRUARY 21, 2025
Key points about SaaStr Annual : Focus on SaaS: Primarily focused on all aspects of SaaS business including sales, marketing, product development, and customer success. The event is known for its focused content on SaaS growth strategies, metrics, and best practices, making it particularly valuable for B2B SaaS companies.
TechEmpower SaaS
JULY 31, 2023
When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. What does the business do? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? How does it meet customers’ needs?
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Tom Tunguz
FEBRUARY 27, 2023
Anyone who has managed a larger BI deployment has faced the challenge of managing hundreds, perhaps thousands of metrics. In the BI tool, a marketing analyst finds three metrics: cost_of_customer_acq, CAC2, & new_CAC. Data brawls - disputes between teams about metrics definitions - break out. Which is the right one to use?
SaaStr
JUNE 9, 2025
Dear SaaStr: What is The Best Way to Set Sales Rep Quotas at Each Stage of a B2B Business? Setting sales rep quotas in a SaaS business depends heavily on your stage of growth and ARR. Quotas should be tied to metrics like pipeline coverage, opportunity-to-close rates, and historical data. Here’s how I’d break it down: 1.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
If the needs of your target audience aren't clearly defined, PMF, which combines qualitative and quantitative metrics, has numerous chances of failing. What metrics you should track to measure product-market fit. The first and most important step in product development is finding PMF.
Buffer Resources
MAY 13, 2025
Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too. Not all social media metrics are created equal, and which ones to focus on comes down to your specific social media goals. What are social media metrics? You might be surprised to hear it.
Clouded Judgement
JUNE 17, 2025
Q1 ‘25 earnings season for cloud businesses is now behind us. Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g.,
Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Tim Draper, Founder, Draper Associates
Can you provide business metrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world?
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Can you provide business metrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world?
Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Ben Narasin, Venture Partner, NEA
Can you provide business metrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world?
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Can you provide business metrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world?
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This whitepaper discusses how automated business monitoring solutions like Yellowfin Signals revolutionize the way users discover critical and relevant insights from their data. Download to learn: 5 business benefits of automated data discovery with ABM. The evolution of dashboards to automated business monitoring.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
It leads them to focus on requests from the loudest stakeholders in the room and not necessarily work on the most impactful initiatives for the business. To accomplish this, product teams must regularly evaluate specific metrics that will yield the most insight. How to incorporate customer feedback into your roadmap.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer engagement.
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