User Pilot

MAY 30, 2024

Every company has its unique flavor of product management and marketing – they add nuances that work for their business. They define the product vision , strategy, and roadmap. They develop go-to-market strategies, plan product launches, and equip revenue teams with narratives, insights, and collateral to help them close deals.

Product Marketing 75

Product Marketing Interviewing Management Scale 75

FastSpring

SEPTEMBER 16, 2022

You may already be thinking about ways to reduce your expenses and shift your overall growth strategy. And Kurt believes that iterative pricing can be a highly effective strategy during volatile markets. And Kurt believes that iterative pricing can be a highly effective strategy during volatile markets. But what about pricing?

Pricing 138

Pricing Payment Solutions Payment Services SaaS Payments 138

Intercom, Inc.

SEPTEMBER 22, 2022

At some point in their growth, businesses usually start investing in customer research. Michele Hansen is the co-founder of Geocodio , a SaaS business that provides geocoding and data matching for addresses. No face time with customers, no interviews throughout the product roadmap – just a couple of weeks of user testing before launch.

Interviewing 138

Interviewing Underperforming Technical Team Sales Recruiting Software Review 138

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience.

Retention 91

Retention Metrics Strategy Scale 91

SaaStr

MAY 24, 2024

Dave decided to pivot his business model from solopreneurship to building a sellable asset, leading to the creation of Exit 5. Jason Lemkin shares his experience of hiring and investing in his business, which has revitalized his passion for work and brought him renewed purpose and excitement.

Sales Hiring 246

Sales Hiring Outsourcing Services Technical Review Scale 246

SaaStr

MAY 5, 2021

But there is something to be said for hiring a product executive before the business feels ready. They started off by interviewing internal teams to understand the pain they felt as our product grew and changed. 75-$100M+: Scale and structure your org to reflect your multi-horizon strategy. 5-25M: Hire a CPO early.

Strategy 275

Strategy Scale Innovation Interviewing 275

User Pilot

AUGUST 21, 2023

In this ultimate list of product manager interview questions, we have tried to simplify the process of hiring great product managers. While there’s no need to grill candidates with overly technical questions at your next product manager interview, favoring applicants with an innate product sense is only logical.

Interviewing 78

Interviewing Underperforming Technical Team Management Sales Hiring 78

User Pilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Define strategic goals using the SMART framework to align with business needs.

Strategy 84

Strategy Customer Lifetime Value Onboarding User Experience 84

Intercom, Inc.

JUNE 17, 2019

Interview assignments have become a common component of the hiring process for engineering roles. What are interview assignments and why do they matter? The take-home test is usually a technical problem, or set of problems, that is provided to candidates as part of the interview process. Take-home test ??. On-site ??.

Interviewing 131

Interviewing Engineering Software Review Technical Review 131

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Strategy 81

Strategy Underperforming Technical Team User Experience SaaS 81

Intercom, Inc.

MAY 28, 2019

You can growth hack the first one, but to build a great business, you need to invest in the second one. “Great onboarding transforms new customers from fleeting visitors to lifelong power users” The critical importance of onboarding for all businesses is why we built Product Tours. There are two funnels for SaaS companies.

Onboarding 214

Onboarding Strategy Growth Hacking Interviewing 214

SaaStr

SEPTEMBER 1, 2021

But aligning the strategy is easier said than done. Marqeta Board Member Amy Chang interviews Peters about her extensive experience in revenue and marketing and how to align the two strategies. Strategy is a Living Conversation. Strategy can become a stumbling block if it stays rigid.

Revenue 196

Revenue Strategy Marketing Interviewing 196

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Acquisition 97

Acquisition Strategy Social Media Underperforming Technical Team 97

User Pilot

APRIL 10, 2024

More importantly, we share 17 engagement strategies to help SaaS companies enhance their CX. Strategies for better customer experience: Personalize the customer journey for user segments with different needs and wants. Make the habit of interviewing dissatisfied customers. Let’s get right to it.

Strategy 52

Strategy Customer Lifetime Value AI Artificial Intelligence 52

Valuize Consulting

FEBRUARY 16, 2022

Your people are your most critical change agents, and they need a leader that empowers them through a thoughtful change management strategy that leverages Agile methodologies to ensure the success of your transformation. In all of these efforts, there is one common denominator – people. The sooner, the better!

Interviewing 52

Interviewing Strategy Scale Management 52

FastSpring

FEBRUARY 23, 2023

I interviewed Michael about successful global marketing strategies. Stream the Episode Highlights From The Interview 1. So you better make sure that you understand when you’re getting in this market, that you’re at that same level of quality as any German business otherwise, that is a big barrier.”

Payment Solutions 143

Payment Solutions SaaS Payments Strategy Software 143

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Business analysts have published their own churn formulas.

Benchmarks 141

Benchmarks Churn Payments SaaS Payments 141

Trint

OCTOBER 6, 2021

Astute businesses have noticed this trend, and we see more marketing teams produce their own podcasts. We will cover the key reasons your team should look at adding a podcast into your marketing strategy, and if you are interested but have no idea how to create one, you can download our comprehensive e-book here.

Business 130

Business Social Media Interviewing Education 130

SaaStr

NOVEMBER 23, 2021

Here are some of their top takeaways and techniques they shared with us for creating an impactful live event strategy. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business. And how do I make sure that that memory lasts?”

Strategy 241

Strategy Travel Branding Interviewing 241

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Sales teams play a critical role in growing a business.

SMB 192

SMB Sales Hiring Scale B2C 192

User Pilot

FEBRUARY 22, 2024

Customer communication skills are a cornerstone of any business. TL;DR Customer communication encompasses all interactions between a business and its customers, while customer communication strategy is what you’ll use to improve these interactions amongst new and existing customers. Nurturing relationships.

Communication 93

Communication Outsourcing Services Strategy Payment Solutions 93

Intercom, Inc.

JULY 6, 2021

These days, customers expect instant access to support, especially for products that are critical to their business operations. If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. Improved global customer retention.

Customer Support 232

Customer Support Strategy Scale Retention 232

Buffer Resources

APRIL 30, 2024

Many of the clients I've worked with in my strategy firm who are neurodivergent deal with imposter syndrome or believe their brains are holding them back. I’ve come to believe any business owner, whether they have ADHD or not, can benefit from utilizing these tools to help them stay organized and productive.

AI 77

AI ChatGPT Social Media Business 77

User Pilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Strategy 52

Strategy SaaS Healthcare Software Review 52

Valuize Consulting

AUGUST 6, 2021

Strategy, technology and data are the building blocks of a strong Customer Success (CS) Operations motion. While strategy lays the groundwork, data and technology enable scalability and accelerate growth. So, what’s the secret to building and operationalizing impactful Customer Success strategies, tools and processes?

Scale 52

Scale Customer Success Interviewing Scaling 52

SaaStr

JULY 5, 2023

Model #6: Sell, Design, Build — Never Waste Time Divvy learned this lesson the hard way, launching a new product or feature and being met with a lackluster result after checking all the boxes of interviewing customers and believing people would be excited about it. The post Go to Market Strategies That Led To Divvy’s $2.5B

Strategy 202

Strategy Marketing Underperforming Technical Team Sales Hiring 202

Buffer Resources

OCTOBER 2, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Business Snapshot Years in business: 6.5 This is a true example from our business!)

Payment Methods 115

Payment Methods Sales Hiring Payments Business 115

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

Strategy 93

Strategy Software Review Social Media Engagement 93

Sales Hacker

APRIL 21, 2020

Whether your company has paused hiring, topgrading, still hiring, or will be in the future, having the right people for your business and stage will ALWAYS be a priority. You’ll be able to download the interview scorecard template that I use with my clients. The cherry on top? If you’re a job seeker, never fear!

Sales Hiring 95

Sales Hiring Interviewing Sales Recruiting Underperforming Technical Team 95

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. Then, I really wanted to go to Silicon Valley, so I applied for business school here in Berkeley.

Strategy 225

Strategy Scale Systems Review Technical Review 225

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

User Pilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

Payment Methods 87

Payment Methods SaaS Payments Strategy Payment Services 87

User Pilot

JANUARY 22, 2024

The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. A good product marketing framework has three main components: a go-to-market strategy , a product marketing strategy, and a growth strategy.

Product Marketing 88

Product Marketing Marketing Social Media Scale 88

User Pilot

APRIL 11, 2023

Building an effective customer insights strategy is a vital part of any good product manager’s skillset. In this article, we’re going to unpack why a customer insight strategy is important, how to build one, and how you can use these insights to drive customer satisfaction (and a better product experience).

Strategy 79

Strategy Interviewing Development User Experience 79

CustomerSuccessBox

APRIL 29, 2022

Plan the best SaaS Retention strategies that ensure customers stay with you for long. The moral of the above story is- If you have a high customer churn rate, no matter how many new clients you get, your business and revenue will suffer. 10 Best SaaS Retention strategies for your business! Onboarding.

Retention 52

Retention Strategy Business SaaS 52

Intercom, Inc.

OCTOBER 29, 2019

As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Authoritative, actionable strategies on how to grow your business.

Business 184

Business B2C Scale Headcount 184

SaaStr

JANUARY 30, 2023

Overcoming challenges by optimizing for success In the early stages of setting up your SaaS business, it’s always a good idea to invest time thinking about the direction you want to take. Delivering the best customer experience With the surge in inbound leads, the business was growing exponentially. Use your data to inform.

Sales Hiring 229

Sales Hiring Payment Services SaaS Payments Scale 229