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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

Dave decided to pivot his business model from solopreneurship to building a sellable asset, leading to the creation of Exit 5. Jason Lemkin shares his experience of hiring and investing in his business, which has revitalized his passion for work and brought him renewed purpose and excitement.

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Bottom-Up SaaS Business Strategy Explained

User Pilot

How is it different from the top-down business model? Different approaches used in bottom-up SaaS companies How does the bottom-up business model work in practice? Different approaches used in bottom-up SaaS companies How does the bottom-up business model work in practice?

Strategy 100
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The Top Things Founders Get Wrong When They Start a SaaS Company

SaaStr

Dear SaaStr: What do startup founders typically get wrong when starting a business? More here: A Simple Commitment Test For You And Your Co-Founders – SaaStr Not doing enough potential customer interviews. Don’t Forget the 20 Interview Rule. SaaStr Trying to pursue a “Grass is Greener” business model.

SMB 235
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5 Top Things to Remember When Starting a Company

SaaStr

It took us 2 years just to figure out our ultimate business model. Double-down on your market understanding, research, and customer interviews. Don’t Forget the 20 Interview Rule. #3. The best of the best here can really accelerate your business. What you think you do on day 1 may look very different by day 365.

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Payment Facilitation and MyEvent.com : An interview with Rob Hirscheimer

Agile Payments

An interview with MyEvent.com. Early adopters of the PayFac business model MyEvent.com has successfully implemented payment facilitation and used it to grow their business and acquire new clients.

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Dear SaaStr: What Are the Top Mistakes You See New Founders Make?

SaaStr

Not interviewing enough potential customers. It took us 2 years just to figure out our ultimate business model. Fun to work with isn’t enough. They need to be great. Not picking a co-founder as committed as you. Even if they’re strong, they still leave in 12–18 months, 24 max. At least 20-30. If you don’t have the money, etc.

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SaaStr Podcast 450: A Guide for Hiring Your First CRO with Skilljar

SaaStr

If you’re a company that has a 100% sales-driven business model, it makes sense to hire a big-deal revenue person. She then worked as a GM, but she started to miss the business-building function. Kathy used her interview with the founders to see how they responded to different points of view and find out what their “why” was.