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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

Dave decided to pivot his business model from solopreneurship to building a sellable asset, leading to the creation of Exit 5. Jason Lemkin shares his experience of hiring and investing in his business, which has revitalized his passion for work and brought him renewed purpose and excitement.

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How Customer Success Can Use Metrics to Better Engage Investors and Boards

ChurnZero

Engaging your investors starts by understanding what they care about. If perceptual or stylistic barriers are holding you back from engaging with investors, reframe your story. In this article, we share Kristen’s best advice on how you can use metrics to reframe your customer stories, so they’re primed for investor engagement.

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Influence Meets Innovation: How Founders and Cultural Leaders Can Work Together

Andreessen Horowitz

The Cultural Leadership Fund (CLF) team is often asked by portfolio founders how exactly cultural leaders can be a game-changing asset for their companies. Cultural leaders—athletes, entertainers, and executives—have evolved beyond mere financial backers to highly-engaged strategic partners and advisors for a company’s growth.

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5 Leaders Share 10 Expert Tips To Accelerate Scale Through Digital Customer Engagement

Valuize Consulting

Scaling Digital Engagement Is The Key To Driving Maximum Customer Value. Today’s B2B customers are digitally savvy and expect more active engagement from B2B businesses. This digital engagement really accelerates scale.”. Q: What tools should my Customer Success team use to operationalize our scale engine? “As

Scale 52
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Strategic Finance in Today’s Market: A Tactical Guide to Building & Scaling Your Team with IVP

SaaStr

Strategic finance can be thought of as a project management function for your company’s underlying business model or a BizOps team that operates within a more financial lens. Strategic Finance optimizes a company’s underlying business model to create long-term value by increasing revenue and decreasing costs.

Scale 175
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My Top 10 Mistakes in 10 Years: Andy Byrne, CEO at Clari

SaaStr

So, whether you’re hiring or you’re selling or you’re running a leadership meeting, a lot of the time you’re banking on your natural skills and experience to get you to a good result so you can move on to the next thing. These are bedrock leadership principles at Clari that we instill throughout the company. It’s called winging it.

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Your First 5 Sales Hires to Jumpstart Pipeline Generation

SaaStr

But the entrepreneurs who take their work to the next level by publishing content about what they’re building at the earliest stage will give themselves a sharp edge in the thought leadership department. . Sometimes SDRs are referred to as BDRs, business development representatives. . A Quota-Carrying Sales Representative.