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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

Attentive spent months with brands, consumers, and regulators to crack this. This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. The result? Black Friday playbook) 3.

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88% of B2B IPOs Have Founder CEOs. And Those Ones Do Far, Far Better

SaaStr

Technical Credibility Matters More Unlike consumer companies where marketing and brand often take precedence, B2B software requires deep technical understanding throughout the scaling process. Public markets consistently reward founder leadership. #2.

Scale 180
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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? 1 Poor definition of value proposition and feature focus.

Branding 209
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How SMB Digital Brands Can Win the Best Talent

FastSpring

Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent? to working for smaller brands. And some people really value brand names. Lizzie, welcome to Growth Stage.

SMB 107
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Is AI Penetration … Slowing Down? Ramp Says Possibly

SaaStr

Companies are discovering that hiring AI talent or upskilling existing teams takes much longer than anticipated. Their steady climb to 9% market share suggests that enterprise buyers are becoming more sophisticated, choosing AI providers based on specific capabilities rather than brand recognition alone.

AI 281
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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. “We just need one great CMO who can do it all” – Founders often search for a marketing unicorn who excels at brand, demand gen, product marketing, and digital programs.

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Scaling From $10M to $100M ARR: The Good, The Bad, and The Ugly with Showpad Co-Founder Pieterjan Bouten (Pod 586 + Video)

SaaStr

Scalability is about capability, so businesses need to understand whether they have the capacity to grow and whether their infrastructure and team can accommodate growth. Once you have solidified your company’s vision and have developed a strategic plan on how you will achieve success, don’t get too comfortable. Creating a category.

Scale 246