Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. times more revenue than their competitors.

Leadership 218

Leadership AI Scaling Engineering 218

Scytale

DECEMBER 5, 2023

Your SOC 2 report is the evidence you (and your customers) need to demonstrate that your information security controls are up to the job of protecting users’ data. In other words, the SOC 2 report is a detailed account of the controls you have designed and successfully implemented to ensure your customers’ data security.

compliance 52

compliance Scale Software Review Technical Review 52

FastSpring

SEPTEMBER 8, 2020

The company is well-positioned to succeed in the global market with a robust platform, strong brand, and hard-working team. I’m here to help provide insights, feedback, and data to shape the decisions surrounding where we want the company to be in three years, five years, and even longer-term.

Business 99

Business Company Culture Leadership Innovation 99

Totango

MARCH 4, 2022

This is intended to ensure that the client’s experience with your brand aligns with their expectations so that they remain satisfied customers inclined to continue buying from you and promoting your brand to others. Use Customer Data Effectively. Being customer-centric means paying attention to customer data.

B2B 92

B2B Customer Success Technical Review B2C 92

Neil Patel

AUGUST 13, 2020

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. Cubicle Ninjas — Best for brand design and app/website development. Thankfully there’s an easier way than staying on top of it on your own.

Social Media 145

Social Media Marketing Advertising Content Marketing 145

Intercom, Inc.

FEBRUARY 25, 2021

This means you first need to engage with your customers to listen to what they (and the data points) are saying. Then, you need to arrange your customers into groups or personas according to their pain points, their needs, the ways they interact with your brand. Annette: I think it starts with the company culture to begin with.

Scale 211

Scale Consulting Interviewing Customer Support 211

Totango

SEPTEMBER 14, 2021

Here we’ll focus on five of the top factors which shape clients’ experience of your brand. When the data indicates that a customer needs help, Spark either automatically emails the customer relevant information or notifies a human agent to reach out. You can also offer rewards for customers who promote your brand to others.

Retention 89

Retention Technology Company Culture Branding 89

Neil Patel

FEBRUARY 13, 2023

Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. After that initial response, it’s time for a growth plan based on predictions and available data. Pinpoint Consumer Spending Trends Review available data and look at the trends.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Neil Patel

NOVEMBER 5, 2020

Example #2: Keeping your data clean for consistent follow-up. Even worse, leads from the same company start coming in on different places. Without the right tool and data management, different sales reps will follow up with different people. Do they have a great company culture? Why is this helpful? You shouldn’t!

Marketing 124

Marketing Technical Review Social Media Systems Review 124

Neil Patel

OCTOBER 4, 2020

In our modern digitally enhanced world, data and information underpin all of our activities. But are you making your data work for you, or is it something that you are yet to take full advantage of? For many business owners and marketers, analyzing and deploying data can be an intimidating prospect.

Artificial Intelligence 136

Artificial Intelligence Technical Review Underperforming Technical Team Machine Learning 136

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

OpenView Labs

DECEMBER 21, 2020

Other big themes were around data, the continued adoption of product led growth, and building communities. I’m seeing three big trends for SaaS in 2021: More robust automations and data insights will come available. Trust will become more and more important as a brand attribute”. What do you think?

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Neil Patel

APRIL 9, 2021

As marketers, we live and thrive with the data. The key to understanding the data is knowing how to look at it and turn it into action. These analytics aim to limit the amount of data you need to look at in order to get the results you want from your marketing campaign. That’s the goal of LinkedIn Insights.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

FastSpring

FEBRUARY 22, 2019

In 2000, I helped co-found Pacific Design Technologies, an aerospace company in Goleta, CA. The plan from the beginning was to have me come on board and manage the engineering doc and data function while also helping to facilitate payroll, facilities, and HR. During my first year, pushing our employer branding was a big focus.

VP of Engineering 91

VP of Engineering Company Culture Scale Headcount 91

ProfitWell

JUNE 30, 2020

Neel says: “It's very easy for us to take a position that like, yeah, Apple taking 30% is too much, but you forget like Apple is a luxury brand and they can do whatever they want because they've worked hard at getting an audience this big.". You can also share the data with friends and fellow industry players that could use it right now.

Company Culture 52

Company Culture B2B Mobile Government 52

Totango

JANUARY 14, 2020

To create a company culture that champions customer success, you have to consider the organizational structure and how CS teams interact with others. These are highly-satisfied customers who love your brand and product so much they’re willing to advocate for you. Thinking Critically About Customer Success Roles.

Customer Success 63

Customer Success Enterprise B2B Company Culture 63

SaaStr

NOVEMBER 28, 2019

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Felix : We specialize in data governance and data cataloging. FULL TRANSCRIPT BELOW.

Sales Hiring 187

Sales Hiring Scale Sales Recruiting Government 187

Neil Patel

AUGUST 11, 2020

Deliverable : a series of on-brand marketing videos and matching visual assets Goal: communicate your new offer in a fun and engaging way for your audience End result : a finished product and the know-how required to do it on your own. Similar core values and company culture. Or there’s a piece of data you don’t get.

Marketing 144

Marketing Web Development Web Developers Social Media 144

Buffer Resources

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. 💡 Are you an employee looking to build your own personal brand? What is employee advocacy? Internal recognition and opportunities.

Branding 110

Branding Social Media Engagement Company Culture 110

User Pilot

JANUARY 26, 2023

TL;DR Customer empathy is putting yourself in your customers’ shoes to better understand their problems and make it a part of your company culture to develop solutions that satisfy them on practical and emotional levels. It goes beyond positive brand experience. How to collect customer data with in-app surveys.

Interviewing 98

Interviewing User Experience Development Management 98

OpenView Labs

APRIL 6, 2021

A robust, vibrant, living company culture needs strong feedback loops. The quality of the answers to these questions reflects the strength of your company culture. Both NPS types measure a feeling towards a relationship or towards a brand. Culture is the product that your PeopleOps department curates.

Scale 53

Scale Company Culture Sales Hiring Systems Review 53

Totango

FEBRUARY 10, 2021

Prioritize a Culture of Customer Success. An environment that nourishes customer success starts with your company culture. You can then use automated tracking to see at a glance how individual customers are succeeding at achieving their goals with your brand. This approach allows you to quantify customer success.

Scale 85

Scale Customer Success Retention Strategy 85

Sales Hacker

JUNE 23, 2021

Over 2 million annual visitors and more than 18,000 community members contribute with the aim to help all sales pros succeed – from brand new SDRs to the head of RevOps. how companies can capture revenue through inbound and outbound sales development. Content and company culture. Customer-centric culture.

Sales 80

Sales Technical Review Outbound Sales Team Interviewing 80

OpenView Labs

JUNE 11, 2020

One danger of having a strong company culture is that it can be far too easy to perpetuate a culture of sameness where culture “fit” is an excuse to hire people who look, think, act, and build products just like you do. In fact, it’s the complete opposite. What will they find?

Leadership 52

Leadership Scale Government Education 52

Kellblog

JULY 30, 2023

We were so desperate for marketing talent that at one point we hired the former brand manager for Chuck Wagon dog food. Let’s just say I saw plenty of problems along the way. At Ingres, I think I had 9 bosses in 7 years. Thus, that’s the CEO’s job.

Software Review 66

Software Review Technical Review Sales Recruiting Artificial Intelligence 66

OPEXEngine

JANUARY 13, 2021

Company culture: Remote work opens some of the barriers to increased diversity. Security investments and attention to data privacy will increase. . Companies will execute on omnichannel communications with customers and prospects. . Trust is more important as a brand attribute, since selling is contactless.

Sales Recruiting 52

Sales Recruiting Sales Hiring SaaS Benchmarks 52

OpenView Labs

OCTOBER 26, 2021

years of arduous effort before they exit, according to data from Statista. To put that in perspective, if your company had a highly successful exit this year, you would have had to incorporate your business right as Apple released its first iPad. Hire for brand even earlier. . Branding is more than just a logo.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

Sales Hacker

NOVEMBER 4, 2020

Similarly, while a mercenary can be invested in the company mission, it’s not ultimately why they want to work for you. Wrike wasn’t a new company, but our EMEA team was brand new, isolated on an island, and trying to expand into an unknown market eight hours ahead of our HQ in San Jose, CA. It has to be organic.

Sales Hiring 100

Sales Hiring Scale Sales Recruiting Sales 100

ChurnZero

JANUARY 20, 2022

Q: What best practices should a brand-new Customer Success department focus on first? Or maybe there are some data needs where reporting becomes a barrier. A lot of what happens is that you started a company where you rely on other groups. Align around a small number of initiatives that will most impact your results.

Scale 52

Scale Sales Hiring Scaling Sales 52

ChurnZero

APRIL 9, 2021

Q: What should you do if your company culture causes part of your stress? A: Culture is a hard thing to buck up against when you’re just one person. I would see what allies you can make in your company. You make data points [and notice that] when you have a certain meeting that you start to get more stressed.

Customer Success 98

Customer Success Underperforming Technical Team Sales Hiring Company Culture 98

SaaStr

NOVEMBER 2, 2019

Second, why does Krish believe it is one of the most important things any company must do? How should this data feedback into your product roadmap and pipeline? * Billion acquisition is just one milestone in the early innings of the company’s story. What is the process to do it efficiently? Does it have to be in person?

Scale 135

Scale SaaS Payments Sales Recruiting Payment Services 135

SaaStr

JANUARY 28, 2020

There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. ” And so, I have watched the best of brands, you look at their glass doors and they went from a 4.84 Any thoughts? Winning is the best deodrant. Look for lies.

Sales Hiring 213

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 213

Sales Hacker

APRIL 21, 2020

Meanwhile, this helps minimize disruptions to your company culture and solidifies your reputation as a good place to work. For example, people flock to Apple and remain loyal, not because they make smartphones, but because people love the brand. Apple’s brand identity is well-defined, and it resonates with users.

Sales Hiring 94

Sales Hiring Interviewing Sales Recruiting Underperforming Technical Team 94

Chart Mogul

APRIL 3, 2018

These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018? These recent subtle shifts in approach to B2B branding have snowballed into a full scale rethink of what it means to produce and sell B2B software.

Branding 97

Branding B2B Investment User Experience 97

SaaStr

DECEMBER 3, 2020

And so making sure that you are constantly layering in the why, and also the way that we want to be articulating what we’re doing as ambassadors for the brand in the field, that’s a huge learning for me. And then ultimately, they need to be willing to take action, because they’re not going to have all the data they need.

Scale 182

Scale Sales Hiring Sales Recruiting Sales 182

OpenView Labs

APRIL 29, 2019

A simple gut check to help you assess your company culture is to ask yourself if you can easily and clearly articulate your business’ strategy for areas outside of product. Do they feel connected to the critical mission of the company? The first step is admitting there’s a problem. Do they feel like their work matters?

Scale 58

Scale Sales Hiring Engineering Compensation 58

SmartKarrot

DECEMBER 13, 2023

This level of customer satisfaction not only retains existing clients but turns them into advocates who amplify your brand and contribute to a positive feedback loop. When customer success becomes ingrained in your company culture, it becomes a driving force behind your growth.

Customer Success 10

Customer Success Engineering Strategy Company Culture 10