FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. Building a Flippable Business vs. This leaves the sale of the business a lot more vulnerable to the market.

Software Review 144

Software Review Technical Review Development Team Review Branding 144

SaaStr

MARCH 31, 2022

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi, Sr.

Scale 201

Scale Marketplace as a Service Cloud SaaS Payments 201

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. In a fascinating session from SaaStr Annual, Walton Egan shares her playbook for a winning multi-channel marketing plan. Get your tickets.

Scale 209

Scale Marketing Social Media Advertising 209

SaaStr

FEBRUARY 28, 2024

So Braze is one of the quiet winners in today’s SaaS and Cloud world. Braze is a top leader in enterprise mobile marketing and communications. 500k+ Customers Fuel Growth, Up 28% — And NRR is 121% There A story of many SaaS and Cloud leaders today. It’s what the markets, and $500k+ customers, want.

Sales Hiring 231

Sales Hiring Scale Cloud Enterprise 231

IT World

JUNE 9, 2022

Salesforce announced Wednesday that it has rolled out a closed pilot program for a new service called NFT Cloud, allowing users to mint and manage NFTs for brand engagement and marketing purposes, even as the wider crypto market continues to spiral.

Cloud 104

Cloud Blockchain Marketplace as a Service Technology 104

SaaStr

APRIL 10, 2023

And the key difference market researchers say between Behavioral and Attitudinal loyalty isn’t what you’d expect – the churn rate. Brands we are attitudinally loyalty to, we want to buy more stuff from. And in SaaS, brands we are attitudinal loyalty to, we buy more from. The difference is the upsell and NRR.

Airlines 249

Airlines Cloud Market Research Customer Success 249

SaaS Metrics

JANUARY 22, 2023

Salesforce has made it possible for people to build their branded eCommerce sites with one subscription that encompasses all your marketing, eCommerce, and CRM needs, as well as several others. This is made possible with the introduction of Salesforce Commerce Cloud, a new product for B2C (Business to customer) websites.

Cloud 52

Cloud B2C Business Subscription 52

User Pilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

SaaStr

JUNE 24, 2023

So the markets are still down and multiples are still low, but growth rates in SaaS and Cloud are slowly creeping back. AI has driven a number of rapid unicorns, and at SaaStr Europa 2023, Iconiq Growth noted that while they did 0 brand new growth investments in 2022, they’d already done 5 in the first half of 2023.

Cloud 216

Cloud AI Acquisition Branding 216

CloudKettle

FEBRUARY 28, 2022

Using Salesforce Marketing Cloud To Deliver Relevance Travel is back in the collective consciousness and executives in the tourism industry need to meet travellers where they are right now – their inbox. hours a day, and, if your brand delivers the right message at the right time, […].

Travel 59

Travel Branding Cloud Marketing 59

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 218

Venture Capital Scale Technical Review Software Review 218

SaaStr

FEBRUARY 22, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Pouring money into go-to-market will not solve for product market fit. What’s your pulse check on the venture markets right now, today? Check that out here.

Innovation 247

Innovation Wireless Acquisition Technology 247

SaaStr

NOVEMBER 3, 2023

Leading Public Cloud Company: “We got 110 qualified opportunities and converted 40 to sign-up for our offer. Just great for branding, awareness, and ICP.” ” Pre-IPO Marketing SaaS: “We loved the customer passes, and met with tons of customers on site. .” It’s pretty strong. It was a big hit.”

Scale 226

Scale Payments Payment Services Payment Solutions 226

SaaStr

FEBRUARY 13, 2021

Its definitely at least a Cloud infrastructure and applications company for SMBs: And its also a great case study of learning how to sell and market to SMBs at scale. We’ve seen this also with Salesforce, where its classic CRM product is no longer its largest cloud, and is also its slowest growing (and most mature) segment: 3.

SMB 307

SMB Cloud Scaling Investment 307

SaaStr

JANUARY 11, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. What’s your pulse check on the venture markets right now, today? They eventually gave way to, at the time, no-name brands like Google, Amazon, and Salesforce.com. We co-led a $5.2M

Technical Review 280

Technical Review Scale Management Sales Hiring 280

SaaStr

DECEMBER 26, 2022

In this session, she shares insights and trends from research conducted this year that can help software buyers and sellers make smarter decisions about software and the market. . and go-to-market partners, to understand what’s happening in the space. . “G2 Go-to-market Partners released a report using G2 data.

Software Review 193

Software Review Software Azure Cloud 193

Neil Patel

JANUARY 1, 2021

EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content. It also allows advertisers to get exposure in some of the most popular games played in today’s market. According to Newzoo, a games market insight firm, 2.7 What Is Games as a Service (GaaS)?

Payments 122

Payments Payment Services Payment Methods Payment Solutions 122

SaaStr

AUGUST 31, 2023

Amazing smaller, deep dive sessions with top leaders in SaaS and Cloud. The Most Popular 2023 Annual Braindates So Far: #1.

Venture Capital 221

Venture Capital Acquisition AI Innovation 221

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. However, misunderstanding and mismanaging this journey can expose an organization to the potential pitfalls of selling through the channel, including: Losing control over sales processes or branding.

Scale 287

Scale Scaling Marketplace as a Service Cloud 287

User Pilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Branding 102

Branding Social Media Acquisition Advertising 102

SaaStr

DECEMBER 25, 2020

The Cloud picked itself up, and accelerated 6+ years into the future. Next up, we brought together some of the top VCs in Cloud to share with us how investing has changed in 2020, from Aileen Lee of Cowboy Ventures to David Sacks of Craft Ventures and many more. Learn about where they see the Cloud going in 2021 and beyond. #4:

Technical Review 295

Technical Review Cloud Enterprise Engineering 295

SaaStr

NOVEMBER 8, 2022

With folks finishing up their marketing budgets for 2023 — why should SaaStr be part of it? Our newsletters now reach almost 200,000 Cloud professionals — 40% more than last year. Reach over 100,000 Cloud professionals on our podcast. SaaStr Annual 2023 in September will be huge! That’s a heck of a bargain.

Cloud 241

Cloud Innovation Pricing B2B 241

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Blogs allow customers to build trust and relationships with brands.

Social Media 145

Social Media Strategy Marketing Business 145

SaaStr

APRIL 5, 2023

All in the Cloud! As a tough result, their market cap is $335m. The LivePerson of today isn’t the early grab-and-go SaaS app I used back in the day, but I still have some positive emotional attachment to the brand from then. The first was Salesforce, to get our CRM going (today, we would likely have gone with HubSpot).

Scale 250

Scale AI Scaling Enterprise 250

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. I’ve seen a lot of SaaS market growth from the days when Larry Ellison said the cloud was like fiction. Look at your brand.

Branding 81

Branding Technical Review Underperforming Technical Team Sales Hiring 81

Tom Tunguz

SEPTEMBER 30, 2018

In early markets, customers prefer entire solutions, not best in class point products. Companies that provide services and education often win the early market. Companies that provide services and education often win the early market. In the earliest days of commercial Hadoop, Cloudera educated the market through services.

Marketing 140

Marketing Education Consulting Technology 140

SaaStr

NOVEMBER 1, 2022

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. One smart way to build a US presence is to hire a GM, ideally someone who could run an important function like sales or marketing besides being responsible for US operations.

Scale 222

Scale Sales Hiring Cybersecurity Underperforming Technical Team 222

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Thankfully, no such Armageddon is on the horizon. billion to $3 billion. billion to $3 billion.

Scale 181

Scale Marketing AWS Machine Learning 181

Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Payment Methods 145

Payment Methods Scale Payments Marketing 145

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. They review the changing market, buyer trends, and tips for the road ahead. Less investment and reduced funding have caused serious market ripple effects.

VP of Engineering 247

VP of Engineering Trends Cybersecurity Sales Hiring 247

SaaStr

MARCH 14, 2021

The Law of Large Numbers is really two excuses rolled into one: Our market isn’t that big. We’re doing as well as we can be expected, given how niche our market is. But bear in mind, there are several “counter-winds” to the Law of Large Numbers: Every SaaS Market is Bigger Than Ever. Maybe even tonight.

Scale 276

Scale Branding Churn Pricing 276

Tom Tunguz

JUNE 29, 2020

Lately, I’ve been reading a lot about the stock market, the economy, and geopolitics, always a dangerous combination. New brands? The second is the concentration in the stock market. The pandemic is accelerating the rate of cloud computing and remote working. The first comes from Bloomberg via the BEA.

Cloud 329

Cloud Technology Trends Startup 329

SaaStr

NOVEMBER 25, 2022

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. Power of the Cloud. Atlassian Cloud Platform is a platform that all Atlassian products rely on. Another noteworthy point about the Atlassian Cloud Platform is its extensibility.

Scale 224

Scale Scaling Marketplace as a Service Entrepreneurship 224

Kellblog

AUGUST 27, 2022

Like Geoffrey Moore’s Crossing the Chasm some 25 years earlier, VCs fell in love with the book, and then pushed it down to the CEOs and CMOs of their portfolio companies. “Sell high” is the old sales rule, and the business of Silicon Valley marketing strategy books is no exception. Why did VCs like the book?

Strategy 134

Strategy Marketing Startup Customer Success 134

Kellblog

JANUARY 20, 2022

Years ago I wrote a post on what I call the fundamental tension in marketing : the gap between what we want to say and what our audience wants to hear. Our audience, on the other hand, barely understands AI/ML [1] and wants to hear about reducing the cost of carrying inventory and matching marketing programs to inventory levels [2].

Education 117

Education Marketing Automotive AI 117

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. Jake is a career marketer who served as the CMO at Pendo. And we’ve been in market for about six months.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

SaaStr

NOVEMBER 23, 2021

How Founders Should Think About Fundraising & Valuation in Today’s Market. Today’s SaaS market seems larger and more unpredictable than in previous years. The opinions diverge on the market: David states that the market isn’t necessarily larger. That is the difference in the cloud. Key Takeaways.

Cloud 261

Cloud Investment Scaling SaaS 261