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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. You may have to sell while the trend is still hot, even if the market is down.

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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. The US is an extremely competitive talent market. Learnings on GTM.

Scale 222
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How to Control Your Internal Brand with David “Hersh” Hershenson

Sales Hacker

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. I’ve seen a lot of SaaS market growth from the days when Larry Ellison said the cloud was like fiction. powered by Sounder. What You’ll Learn.

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Veeva: The Biggest Vertical SaaS Success Story of All Time (Video + Transcript)

SaaStr

Today, Veeva is at $45B Cloud juggernaut dominating pharma and life science Cloud applications. But back in 2017, CEO and co-founder Peter Gassner joined us after Veeva had recently IPO’d with a market cap less than a tenth of that size. If you don’t have tickets, lock in Early Bird pricing today and bring your team!

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Neil Patel

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective?

Marketing 145
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How to use the V2MOM framework to align and inspire your B2B SaaS marketing team

Aaron Beashel

Alex co-founded the well-known SaaS company Desk.com before selling it to Salesforce and becoming the VP of Service Cloud (their second largest business unit, behind Sales Cloud). It was game-changing for the company, and for each team that implemented it. How to create a V2MOM framework for your company or team.

Scale 100
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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. The role of branding in marketing [19:27]. Subscribe to the Sales Hacker Podcast.