Buffer Resources

MARCH 18, 2024

Neither the client nor the agency thought keeping track of brand mentions or using Instagram Direct was necessary. It's no secret that most clients want to know the best social media platforms for small businesses. At that time, no one could have predicted the importance of Instagram customer care. Let's dive into it!

Social Media 103

Social Media Outsourcing Services Business Branding 103

Intercom, Inc.

OCTOBER 7, 2020

But with customers expecting faster and more personalized experiences, providing great conversational customer support is no longer optional – it’s essential to business survival. But as SaaS businesses are treated as service businesses, COGS represent the costs of providing that service to your customers, such as: Hosting.

Customer Support 196

Customer Support Investment Scale Retention 196

SaaStr

APRIL 20, 2024

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. AI-driven marketing automation solutions tailored to specific industries can revolutionize marketing for small businesses lacking dedicated growth and marketing departments.

Sales Hiring 247

Sales Hiring Startup Marketing Technical Review 247

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 98

Branding Social Media Trends Systems Review 98

Buffer Resources

OCTOBER 12, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. The process of building the business hasn’t always been so delightful, though.

Sales Hiring 108

Sales Hiring Business Scale Consulting 108

SaaStr

MARCH 19, 2024

So at the end of the day, like most services businesses — it’s mostly about the individual. Four ways: Brand. Individual brands matter too (e.g., far more people knew Mark Suster than the name of his firm before it was Upfront), but having both a firm brand + an individual brand does help.

Branding 243

Branding Investment Business Leadership 243

Trint

DECEMBER 1, 2020

London-based Edge Investments supported the round, led by The New York Times Company LONDON—December 1, 2020— Trint , the leading speech-to-text platform for content creation, today announced the close of its Series A Acceleration round with an investment of £5M (~$6.7M). Individual investors were also part of the round.

Investment 130

Investment Artificial Intelligence Banking Entertainment 130

Buffer Resources

NOVEMBER 27, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. I pay myself a $60,000 base salary every year, plus bonuses when we have extra profit.

Development 101

Development Sales Hiring Scale Business 101

Chart Mogul

JULY 8, 2020

Betty Crocker was the invention of General Mills who was brought to life by copywriters, illustrators, and at least one very busy voiceover artist. Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. Brand Voice is Critical to Brand Loyalty.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Mucker Capital

FEBRUARY 24, 2021

Mucker’s first meeting with Emotive happened in November of 2018, though our initial investment wouldn’t happen until 18 months later in May 2020 when we would lead their Series A. Today, Emotive announces their $50M Series B closed just 7 months after to accelerate growth after a transformative year for eCommerce brands.

Investment 90

Investment Technical Review Scale Branding 90

Buffer Resources

JANUARY 3, 2024

My business started off as a small, experimental project nearly a decade ago. From there, my business growth snowballed, slowly and steadily at first and then very suddenly. And, in 2022, I finally decided to put aside my corporate career and go full-time on the business.

Sales Hiring 99

Sales Hiring Business Scale Social Media 99

Intercom, Inc.

JUNE 13, 2018

Businesses have been giving prospects and customers “an experience to remember” for hundreds of years. Those investments have felt good for those in it for the ride, have raised an eyebrow for those on the sidelines, hitting budgets hard and somewhere along the line, have made business sense. Staging events to remember.

Branding 205

Branding Outsourced Development Scale Travel 205

TrackStreet

JULY 20, 2023

There are many reasons we at TrackStreet believe manufacturers and brands should have a MAP pricing policy. We also mention that establishing and rigorously enforcing a MAP pricing policy is important for preventing online price erosion, which can undermine your brand value over time. This can present a long-term threat to your brand.

Branding 52

Branding Pricing Advertising Technology 52

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. There’s no need to buy fancy cameras or invest in new technology. The problem?

Branding 133

Branding Social Media Interviewing Education 133

Neil Patel

MARCH 26, 2021

In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. By the end, you’ll know how to run a successful Instagram contest that will bring your business the attention it deserves. All of which helps increase the odds of you earning a return-on-investment from your efforts.

Branding 134

Branding Engagement Systems Review Investment 134

Intercom, Inc.

MARCH 28, 2022

How do you set your business up for consistent, continuous growth? It’s the million dollar question that businesses face every day. To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses.

Scale 228

Scale Engagement Technical Review Business 228

SaaStr

FEBRUARY 10, 2021

Q: What is the greatest business secret in the world? I don’t really know literally the greatest business secret in the world, but let me add a few that are not obvious: You can reach almost any CEO or executive via cold email. Brands can last almost forever, so nurture them. But Your Mini-Brand Will Come to Your Rescue.

Business 168

Business Branding Education Churn 168

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

SaaStr

JANUARY 10, 2024

“Typically that was the marketing hat in my case, but sometimes it was the sales hat or thinking about finance or other areas of the business. If you’re just given a plan without context as to why the business is focused on those goals, you’re unlikely to meet it or succeed. And without that context, you lose out.”

Sales Hiring 238

Sales Hiring Scale Technical Review Leadership 238

Neil Patel

JANUARY 19, 2021

This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition. So how do they work, and how can you use them for your brand? 10 Ways to Use Instagram Reels to Market Your Brand. How Do Instagram Reels Work?

Branding 137

Branding Social Media Education Interviewing 137

How To Buy Saas

MARCH 25, 2024

Hardly can we imagine a business that doesn’t wish to appear on the first page of Google’s search engines. SEO is a neat way to start a successful SaaS business and remain competitive in the market. Ultimately we will explore core rewards you can reap by utilizing SEO for your software as a service business.

Outsourcing Services 52

Outsourcing Services Customer Lifetime Value Business SaaS 52

SaaStr

JANUARY 11, 2024

What’s your most recent disclosed investment? Because company data now lives in a constellation of cloud applications, this data is not readily accessible for data scientists or analysts, nor is it easily presentable in critical business applications used for decision-making. Check that out here. Why did you do the deal?

Technical Review 265

Technical Review Scale Management Sales Hiring 265

SaaStr

MARCH 30, 2024

It’s one thing to invest in an area where only 5% of your business is today. Often, you can sort of intuit the business model up to $1m or $2m or so in ARR. Because as you start to develop a mini-brand, you should start being considered for deals you never would have even been part of the selection process before.

Scaling 264

Scaling Revenue Underperforming Technical Team Market Segmentation 264

Neil Patel

APRIL 20, 2021

How Can BOPUS Benefit Your Brand? As you can imagine, the buy online, pick up in-store strategy can bring a lot of potential benefits to your business. How to Have a Successful Buy Online, Pick Up In-Store Business Model. What do retailers need to make BOPUS a reality in their business? BOPUS Increases Traffic.

Branding 132

Branding Mobile Sales Hiring Business Model 132

SaaStr

APRIL 19, 2024

He’s invested in startups as a VC since 2013 and has 10x his fund. Today that would be a dream, but in 2011, people didn’t understand the metrics around recurring revenue businesses, so investors weren’t sure it was a good business. Certain business models have economies of scale, and some don’t. companies.

Engineering 237

Engineering Business Model Pricing Scaling 237

Sales Hacker

DECEMBER 20, 2021

The choices were simple: dive headlong into a decade’s worth of digital transformation , or go out of business. As a result, much of the evaluation, investment, and rollout of virtual training technology in 2020 was rushed, limited in scope, and poorly planned. And for 90% of customers, businesses are failing at onboarding.

Investment 94

Investment Technical Review Underperforming Technical Team Scale 94

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Payment Methods 139

Payment Methods Branding Payment Services Payment Solutions 139

The Marketing & Growth Hacking Publication

APRIL 26, 2019

The number one rule of branding applies to you as well, not just your company “Do I need a personal brand?” then your brand exists. In business, if you don’t define your brand, someone else will. That’s the number one rule of branding. The same holds true with a personal brand. Yes, you could.

Branding 40

Branding Investment Growth Hacking Engagement 40

Intercom, Inc.

MAY 18, 2021

There have been irreversible changes in how the world does business. We’ve seen a dramatic one-way acceleration in the transition to a primarily online business environment. 58% of respondents believe that customers prefer conversational, messenger-based engagements with brands. What does this mean for your organization?

Scale 210

Scale Business Consulting Leadership 210

Neil Patel

JULY 26, 2021

Starting a business is a major endeavor. You need to perform market research, file for a license, create a marketing plan, and build your brand. One way to shorten the process is to become a franchise business owner. If you’re considering starting a franchise business, there are a few things you should know.

Payment Methods 129

Payment Methods Business Sales Hiring Travel 129

SaaStr

DECEMBER 10, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. This year, many companies, including Gong, have been focused on how to optimize and drive value with existing tech stack investments, rather than adding new tools.

Leadership 298

Leadership B2B Branding Revenue 298

SaaStr

DECEMBER 7, 2023

What’s your most recent disclosed investment? We recently invested in Respondology. The company provides a platform for brand and audience protection via social media comment moderating. Foremost, we invested in the company as they put together a world-class team with experience and knowledge in the space.

Development Team Review 215

Development Team Review Management Technical Review Social Media 215

User Pilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. In this guide, we’re going to go over why the omnichannel customer experience is important and how you can build a consistent brand experience across multiple channels to keep customer satisfaction levels as high as possible! Build loyalty.

Investment 87

Investment Banking Social Media Customer Lifetime Value 87

Neil Patel

JUNE 4, 2021

Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment. Makeup brands tend to do very well on TikTok , and Urban Decay is no different.

Branding 131

Branding Social Media Marketing Engagement 131

Stax

DECEMBER 6, 2023

Businesses—especially small and medium businesses— continually seek ways to offset these expenses and improve profit margins, leading to the rise of credit card surcharging. Businesses that choose to add surcharges can either charge a fixed flat fee or a percentage of the transaction amount with a cap on the total.

Merchant Services 88

Merchant Services Payment Services Payment Methods Payment Solutions 88

Buffer Resources

MAY 29, 2023

The startup I had been working for had just folded, and I turned to the network of marketing leaders I had built from that job and let them know the types of client work I was looking for: digital brand management, content creation , and paid media strategy.

Sales Hiring 100

Sales Hiring Business Scale Social Media 100