Remove value-realization
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What is Value Realization in SaaS and Why Does It Matter?

User Pilot

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

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How to measure value realization

ChurnZero

Most likely, you’re recognizing the benefits you’re enjoying from a product you’ve purchased, and you feel that it’s delivering on its promised value. This process and its conclusion are called value realization. To positively and effectively influence all of these, you must be able to measure value realization.

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Dear SaaStr: What Does a CEO Do to Deserve Such an Exorbitant Salary?

SaaStr

I realized once I was an exec for the first time that a lot of us we working just as hard as the founders. If a SaaS company under a great CEO grows from say $1m to $100m in ARR … the valuation and value could easily grow from $10m to $1b. That’s $990,000,000 of added value — when done right. At least, a few of us were.

B2C 239
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What Are The Odds You Get Acquired Within 5 Years for a Good Price? Around 1%-1.5%

SaaStr

But realize it may be years 6-10+ where you build the real value. A number of my best “exits” had no great M&A offer the first 5 years, and a number of others had soft offers that fell apart in the end. If something great comes up first, maybe take it. And be optimistic, too. 5 is fast in SaaS and B2B.

Pricing 255
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How Revenue Multiples Really Fall After Each VC Round

SaaStr

A startup doing $300k in ARR is rarely valued at $1.8m It also means the next round is often even harder that most founders realize. Today, on average that’s about 6x. Not great, but it is what it is. But they don’t start there. Seed rounds can’t really be done at 6x ARR typically. post-money these days. But not that many.

Revenue 247
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ChurnZero’s Greatest Hits from 2020 Feat. Top 10 Blog Posts and Other Noteworthy News

ChurnZero

Top 10 Blog Posts from 2020. Customers don’t value your word, which as consultants, is how you effect change to drive success. To wrap up, 2020 was full of realizations, and there’s a lot we’re still figuring out. Top 10 Blog Posts and Other Noteworthy News appeared first on ChurnZero.

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Dear SaaStr: What’s a Resonable Discount for an Annual Contract? How About a 3 Year Contract?

SaaStr

Second — note your views on this will change based on how much you value cash , especially multi-year pre-paid contracts. And once you do deals big enough to get procurement involved, realize they’ll likely ask for a second discount. Any additional multi-year discounts (e.g., So build that into your pricing, too.

Pricing 218