SaaStr

OCTOBER 2, 2023

So even though you can potentially more than double the leads, and ROI, which leads to more business, it’s not always that simple to justify the budget beforehand. So again, can lead to more hours for your team (or billable hours for your agency) and wouldn’t make sense budget-wise. The result?

Trends 211

Trends New CTO CTO Data 211

Buffer Resources

AUGUST 16, 2023

Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. So how did I scale my PR agency to a coveted seven-figure powerhouse? Build a tailored portfolio of successful campaigns to advertise my business.

Scale 78

Scale Scaling Strategy Social Media 78

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. It shared the top spot for brand discovery with TV ads). Once you know that you’d like to work with a social media agency, the next step is, of course, figuring out how to choose the right one. higher win rates and 18.1% Increase Brand Awareness.

Social Media 145

Social Media Advertising Branding B2B 145

Incredo

JULY 8, 2019

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Digital marketing agencies usually write about what a company will receive after partnering with them or why a company should choose their services over another agency’s services. Let’s dive in! #1

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Meet our Co-Founders: Neil Patel and Mike Kamo.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

SaaStr

NOVEMBER 22, 2021

And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. But actually, as it turns out, the markets don’t really value profit, they really care about growth.

B2C 276

B2C Scale Consulting Software Review 276

Buffer Resources

AUGUST 16, 2023

Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. So how did I scale my PR agency to a coveted seven-figure powerhouse? Build a tailored portfolio of successful campaigns to advertise my business.

Scale 52

Scale Scaling Strategy Social Media 52

Neil Patel

SEPTEMBER 28, 2020

In the past, businesses had more time to plan and prepare. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. The market is moving at an accelerated pace; many businesses find they’re unable to keep up. Not if you have the right digital strategy agency.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

How To Buy Saas

JULY 8, 2023

For companies in the Software as a Service (SaaS) industry, this is particularly true. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat. Why is growing your SaaS brand important?

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

ChurnZero

MAY 3, 2022

Whether you’re building your expertise in cooking, crocheting, coding, or Customer Success, YouTube is now the place to level up. Start with: Becoming Customer-Centric (playlist) : How to champion CS within your organization. Customer Success Career (playlist) : Tips for getting hired, then hiring your own team. 2: CSM Practice.

Customer Success 98

Customer Success Scale Sales Hiring Leadership 98

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy.

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

Neil Patel

JANUARY 21, 2021

You’ve heard the phrase to pull yourself up by your bootstraps , right? Pulling yourself up by your bootstraps refers to succeed through your own efforts without relying on investments or help from anyone else. Starting a business, even a bootstrapped one, is expensive. Basecamp is a bootstrapped company, for instance.

Payment Methods 110

Payment Methods Payment Solutions Outsourcing Services Payments 110

Buffer Resources

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. Their strategies can help you grow your online business to unimaginable heights. They share their secrets and unique tips to make the algorithm dance to your tunes to gain followers and leads. But how do they do it?

Social Media 84

Social Media Management Business Entertainment 84

Neil Patel

MAY 18, 2021

Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. This means top advertisers are outperforming competitors by more than double. What Is a CRO Program?

Sales Hiring 129

Sales Hiring Scale Education B2C 129

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in!

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

Sales Hacker

AUGUST 4, 2023

This is when startups were for nerds, and Ivy League grads were still going straight into investment banking instead of SaaS sales. I was the eighth hire and the first person focused exclusively on scaling the sales side of the business. There was demand for this knowledge, as well as an inflection point in the market.

Scale 61

Scale Sales Hiring Sales Payments 61

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

Incredo

NOVEMBER 21, 2019

Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

User Pilot

OCTOBER 26, 2021

It's in the interest of every SaaS team to ensure that any customer using their product experiences as much value as possible. So we drew on our discussions with hundreds of SaaS companies that care about product experience to put together this guide for you. What is product experience? Or it can deteriorate.

Social Media 97

Social Media User Experience Onboarding Customer Lifetime Value 97

Natalia Luneva

APRIL 30, 2021

In my guest post on CustomerThink I talked about the benefits of community building and how it helps SaaS companies get a few steps ahead of their competition. To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? .

Marketing 98

Marketing Social Media SaaS New CTO 98

ChurnZero

MAY 3, 2022

Whether you’re building your expertise in cooking, crocheting, coding, or Customer Success, YouTube is now the place to level up. Start with: Becoming Customer-Centric (playlist) : How to champion CS within your organization. Customer Success Career (playlist) : Tips for getting hired, then hiring your own team.

Customer Success 52

Customer Success Scale Sales Hiring Leadership 52

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. That’s why, for the past five years, Amanda Malko has been thinking about how marketplaces change the way people buy software, helping B2B SaaS businesses find reputable software that can help them grow their business.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

Baremetrics

JULY 24, 2021

But don’t let those numbers hold you back from investing in cold email for your SaaS. And you’ll be sure to acquire more customers for your SaaS. One of the key tools that we'll need to make this work is Voila Norbert - the most accurate email finder on the market. response rate. Table of Contents. You meet people.

SaaS 98

SaaS Consulting Social Media Healthcare 98

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). If you’re not assertive, you’ll struggle to communicate your points effectively.

Marketing 131

Marketing Branding Social Media Sales Funnel 131

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Unbounce

MAY 15, 2020

Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. Another 33% said they aren’t sure if their marketing efforts are paying off. Marketers aren’t just struggling to invest time in creating great campaigns.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI 144

User Pilot

MARCH 14, 2023

In SaaS, user segmentation is more granular than customer segmentation : customers are accounts and users are individuals within an account. In SaaS, there are three common user segmentation methods: Value-based segmentation, need-based segmentation, and behavioral segmentation. In SaaS, there are free, trial, and paid users.

Management 97

Management Software Review Social Media Onboarding 97

Intercom, Inc.

JANUARY 16, 2020

We chatted about the company’s evolution from RealtimeBoard, a tool beloved by the UX community, to Miro – a rapidly growing SaaS innovator that boasts Dell, Netflix, Ikea, and Spotify amongst their steadily growing roster of clients. We hear how sharing the pain that your customers experience is key to understanding it. Short on time?

Consulting 249

Consulting Marketplace as a Service Scale Development 249

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. I’ve advised more than 25 companies, seven of which have been acquired in the last two years and three of which have gone out of business.

Travel 174

Travel Marketing Scale Outsourcing Services 174

Intercom, Inc.

OCTOBER 3, 2019

On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. You don’t immediately shove the main course in your guests’ faces. Short on time? Specialize.

Onboarding 143

Onboarding Sales Hiring Churn Consulting 143

SaaStr

JANUARY 28, 2020

And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. And what am I missing from your journey. Jason : All right. Aaron : 2016.

Sales Hiring 204

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 204

SaaStr

MARCH 26, 2024

In it, we cover the SaaS community’s most pressing questions about Artificial Intelligence (AI), pricing, efficiency, and funding. Before diving into your questions, you’ll want to head over to the link below and sign up for an exciting event coming up this week. Are they as good as what an agency can do?

AI 227

AI Pricing Artificial Intelligence Scale 227

Neil Patel

MARCH 4, 2021

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. Although I’ve had some great email marketing campaigns, it’s hard to top that result. Your competitors, too, can use bad bots to hurt you.

Underperforming Technical Team 143

Underperforming Technical Team AI Search Sales Hiring AI 143

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. The library encompasses hours and hours of reading, listening, and viewing material.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Aaron Beashel

OCTOBER 31, 2016

Alex co-founded the well-known SaaS company Desk.com before selling it to Salesforce and becoming the VP of Service Cloud (their second largest business unit, behind Sales Cloud). So in this post, I want to outline how the V2MOM framework works and how you can use it to align and manage your company around what’s most important.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

OpenView Labs

APRIL 1, 2020

In part one and part two of this three-part series, we discussed what kind of content early-stage SaaS companies and companies that have found a PMF should publish. In the final part, we’ll do the same for SaaS companies that are scaling. You’re probably introducing new features that don’t belong to your core product.

Scale 43

Scale Education Scaling Product Marketing 43