SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . The growth teams at consumer tech companies such as LinkedIn, Pinterest, and Lyft use the product rather than people to drive users through an adoption funnel.

Technical Review 266

Technical Review Technical Advisors Scale Compensation 266

SaaStr

FEBRUARY 10, 2024

. _ Prior to Webflow, Rachel served as Vice President and General Manager of Dropbox’s Core Business, where she helped Dropbox go multi-product and built products for over 700 million users worldwide across 220 countries. During her tenure she also led Dropbox’s AI strategy, including the acquisition of search startup Command E.

VP of Engineering 233

VP of Engineering ChatGPT AI Search AI 233

SaaStr

JULY 3, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Zendesk and Anaplan: A Tale of Two Very Similar, And Very Different, $10B SaaS Acquisitions. Top 5 Mistakes Building & Scaling Global Product Teams | HubSpot GM & VP, Products Poorvi Shrivastav.

CTO Hire 221

CTO Hire Sales Hiring Scale CTO 221

SaaStr

NOVEMBER 3, 2023

They’re still cruising — growing a stunning 45% YOY – which led us to the question: How? Toast’s Go To Market Structure Toast has seen unprecedented growth on the revenue side, so let’s look at the customer acquisition strategy. You could give one rep the entire city, but that would be counter-productive. The takeaway?

Payment Methods 218

Payment Methods Acquisition Scale Payments 218

User Pilot

APRIL 30, 2024

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead.

Management 91

Management Underperforming Technical Team Innovation Generative AI 91

SaaStr

JANUARY 17, 2023

Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. What’s his response to startups figuring out which strategy to begin with, product-led or sales-led? “It

Startup 254

Startup Sales Sales Funnel Education 254

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy.

Scale 277

Scale New CTO CTO Acquisition 277

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth? What are the benefits of marketing-led growth?

Strategy 89

Strategy Marketing Social Media AI Search 89

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Scale 94

Scale Sales Software Review Retention 94

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. Best practices for effective customer acquisition and product-led growth. Focus on the right customer acquisition channels. This article shows you how.

Acquisition 98

Acquisition Strategy Social Media Underperforming Technical Team 98

SaaStr

MAY 25, 2022

Let’s break down this model into two essential parts: The Sword: Having a product-led growth business. The Sword: a product-led growth business. They grew not by acquiring users through ads but by viral and product-led dynamics. Product-led growth in action at Expensify. Nothing else matters.

Scale 277

Scale Marketplace as a Service Business Model Advertising 277

SaaStr

FEBRUARY 24, 2022

One wanted to hire “Mr/Ms PLG” to make their product more viral. PLG, or Product-Led Growth, can mean, so many things. Everyone would prefer a product where 50% or more of the leads come from the product itself. Where there’s a viral boost to acquisition. They know all or most of the PLG playbook.

Sales Hiring 251

Sales Hiring Scale SMB Acquisition 251

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

JANUARY 24, 2022

More companies are embracing product-led growth (PLG), but these transitions can come with some serious growing pains. Before Product-Led Growth. And then, in evaluation — maybe — you might buy the product itself. How to Approach Product-Led Growth. Sales, marketing, and product flow.

Scale 316

Scale B2C Enterprise Acquisition 316

SaaStr

NOVEMBER 21, 2022

Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”. An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. A laser-sharp focus on the ideal client led these businesses to success. .

Payments 209

Payments Payment Methods Embedded Payments Scale 209

SaaStr

DECEMBER 14, 2021

We’ve got you covered with content on scaling, sales, product-led growth, and especially the focus of this post, Marketing. Product-led Growth: How to Execute Across the Full Funnel (and Mistakes We Made) with Reprise’s VP of Marketing Jenn Steele and VP of Sales Grace Tyson.

Scale 257

Scale Scaling Marketing Consulting 257

SaaStr

APRIL 28, 2023

Typically, sales leaders are the primary focus of CRO Confidential, but increased demand for this concept of founder-led sales lands us in front of a new and powerful productivity startup called Roam. Does the world need another productivity product? With Roam, a few people saw the product and wanted to try it.

Scale 219

Scale Sales Hiring Sales Business 219

SaaStr

JANUARY 31, 2024

Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 Splunk’s core product is a platform for collecting and analyzing high volumes of machine-generated data. Another version of tapping into the existing customer base is in the product.

Enterprise 275

Enterprise Scale Sales SaaS 275

SaaStr

NOVEMBER 11, 2020

The usefulness of the product came secondary to the attractiveness of the product brief. Usage and adoption of the product matter the most. There is a shift in customers needing demonstration before talking, with early access to the product becoming the lay of the land. But there is more to it than customer acquisition.

Scale 180

Scale Sales Acquisition Consulting 180

SaaStr

MAY 10, 2023

In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. Because everyone knew what it took to build a great product in their specific niche, they could quickly bring that product into reality.

Sales Recruiting 238

Sales Recruiting Sales Hiring Social Media Sales 238

SaaStr

SEPTEMBER 20, 2023

Within a year, we moved out of a hyper-low interest rate environment at record-breaking speed, which led to multiple compression and macro uncertainty. They built a fantastic product that grew quickly and organically from the beginning. Acquisition is an art and isn’t for everyone. But how do you do it?

Cloud 275

Cloud Payments Software Review Payment Solutions 275

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty. Book the demo!

Social Media 82

Social Media Sales Funnel Acquisition Retention 82

SaaStr

DECEMBER 1, 2021

The total number of unique products…that a company buys on average, just in the first half of this year is higher than we’ve ever seen –– on average, 124 software products per company,” says Malko. . Yet with this rapid growth comes significant changes in the approach buyers take to purchasing SaaS products.

Software Review 265

Software Review SMB Enterprise Software 265

SaaStr

DECEMBER 15, 2022

. “3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara’s CMO” A great session on marketing at scale, across multiple products — with ton of great Q&A at the end. #2. ” A great look at how to leverage a PLG motion at scale. #4. A great session on how here: #10.

Scale 204

Scale Scaling Engineering Acquisition 204

SaaStr

JANUARY 24, 2024

Lattice had a product-led growth flow on the website while the sales team was still trying to sell the PLG companies The good news is Lattice had a lot of activity and initiatives at play. Especially if your product can be easy to sign up for and more importantly, deploy, with just the users themselves.

Scale 252

Scale Sales Hiring Scaling Revenue 252

SaaStr

OCTOBER 24, 2022

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. Product-led growth is a popular topic these days. Bottom-up sales.

Underperforming Technical Team 198

Underperforming Technical Team Outsourced Development Development Part-Time VPE 198

SaaStr

FEBRUARY 16, 2022

Focusing on how to build better, strong faster products to $100M and beyond, SaaStr Build is a live, global digital event on Wednesday, March 16 th. Investing in a Product-Led Model to Drive Exponential Sustainable Growth. SaaStr Build 2022 is just a month away, and the countdown is ON. From 0 to $500 Million ARR in 6 years.

Scale 231

Scale Innovation Leadership Acquisition 231

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. TL;DR Customer retention is the ability to keep your customers actively using their products. TL;DR Customer retention is the ability to keep your customers actively using their products. It keeps the product fresh and users engaged.

Retention 82

Retention Metrics Strategy Scale 82

SaaStr

SEPTEMBER 19, 2023

Change #1: A Very Clear Uptick In Product-Led Growth Strategies If you look at Notion Capital’s Cloud challengers, 35% are working on a PLG growth strategy. PLG is about investing in product and data instead of sales and marketing. What does PLG bring to the table? Apple hasn’t done any.

Business Model 275

Business Model SaaS Payments Payments Headcount 275

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Acquisition 71

Acquisition Benchmarks Customer Lifetime Value B2B 71

SaaStr

FEBRUARY 20, 2024

Gusto is a high-velocity, high-scale acquisition and expansion engine, and one we can all learn from. So, they started saying, “Territories killed rep productivity.” Or if you’re utilizing a product-led growth model, this works too once you start to inject sales. Understand how reps are working your accounts.

Scale 238

Scale Sales Marketing Construction 238

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth?

Strategy 88

Strategy Marketing Scale Software Review 88

SaaStr

AUGUST 17, 2022

Consider not only how many reps you have and how many you’ll hire, but also incorporate attrition and productivity metrics that give you insight into the health of your organization. Focus on logo acquisition. Centering your work on customer experience helps train the whole organization in the process and hones your product-market fit.

Sales Hiring 219

Sales Hiring Sales SaaS B2C 219

SaaStr

FEBRUARY 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. Is it a broken product or lacking service? Your focus on customers will ultimately create a more customer-focused product and service.

Retention 230

Retention Revenue Startup Sales Hiring 230

ChurnZero

FEBRUARY 1, 2022

Acquiring and keeping new customers is obviously at the core of running any successful business, and one thing about it is certain: for customers to keep using your product, they have to like it. That’s where product-led growth strategies come into play. We’ll help answer the question, “ What is product-led growth ?”

Customer Success 98

Customer Success Scale Strategy Retention 98

Subscription Flow

APRIL 18, 2024

Keeping this new development in the SaaS world in mind, we will be dividing the blog into 2 sections to better help you understand subscriber engagement in general, and then explore ways in which you can devise/tweak your own customer engagement models to increase your business’s overall revenue. It is measured using various metrics.

Engagement 87

Engagement Customer Lifetime Value Revenue Subscription 87

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71