SaaStr

MARCH 7, 2022

Experimentation 1: Intro call drop-off. Experimentation 2: Average sales price (ASP). Experimentation 3: Renewal rates. As I studied the data I found that the more people paid for our product, the more likely they were to renew. Conduct experimentation. Our team was doing hour-long intro calls. The result?

Scale 238

Scale Sales Hiring Scaling Sales 238

User Pilot

MAY 9, 2024

Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Demand generation tactics focus on building awareness and interest in your products to attract new leads for the sales team to nurture. Product experimentation with Userpilot. What is demand generation?

Growth Marketing 82

Growth Marketing Marketing Customer Lifetime Value Acquisition 82

SaaStr

JULY 22, 2022

Franklin stated, “The good thing about SaaS businesses is that technology is the solution our customers are seeing as the way that they’re going to automate themselves, get more productivity, more efficiency, and just help businesses run better.” The Future of Marketing in 2022.

B2C 240

B2C Scale Marketing Sales Hiring 240

SaaStr

JUNE 21, 2023

You have anchored them for life to that product being worth $15 regardless of what other customers are paying. People compared them to Optimizely, a company that did on-the-fly experimentation with A/B testing. At a time when they thought experimentation was popular, it actually wasn’t. Back then, it was a different world.

Sales Recruiting 263

Sales Recruiting Sales Hiring Underperforming Technical Team Pricing 263

SaaStr

JANUARY 18, 2023

To achieve this level of success, startups need a combination of strong financial performance, innovative products or services, and a favorable market environment. It’s all about the team 99% of the time and 1% product and process. Without great teamwork, business productivity is next to impossible to achieve.

Scale 222

Scale Underperforming Technical Team Scaling Interviewing 222

SaaStr

JANUARY 5, 2024

In the early days, there’s likely more autonomy and experimentation, and later on, more processes will be in place that already work. Quota will depend on the segment you’re selling to, your product, and how expensive it is. You want to have the right balance. So, how do you determine what to measure? What should quota be?

Sales Hiring 266

Sales Hiring Sales Recruiting Scale Outbound Sales Team 266

SaaStr

APRIL 12, 2024

At SaaStr AI Day, Contextual AI’s CEO, Douwe Kiela, deep dives into what it takes to build AI products for the Enterprise. The first half of this article is a more academic look at the best approach for building AI products for the Enterprise. You might be familiar with some of the common language model issues.

AI Search 266

AI Search Artificial Intelligence AI Enterprise 266

SaaStr

APRIL 26, 2024

Because they’ve contributed $40M to their bottom line by bringing AI to their core product and business, and they’re one of the few companies who have. Ambient AI automates the mundane, low productivity, and repeatable tasks to free you and your team up to be more valuable. It’s a product decision of how much you want to balance these.

AI Search 227

AI Search AI Artificial Intelligence Scale 227

SaaStr

APRIL 18, 2021

It takes commitment, observation and experimentation to accelerate your flywheel, but once you gain momentum, you’ll begin driving positive business outcomes. Thomas recommends experimentation with resource allocation to improve these metrics. If you cannot record, you cannot continue using the product. Input and Output Metrics.

User Experience 266

User Experience Startup Metrics Scaling 266

Totango

APRIL 18, 2023

Leveraging the power of AI, we can take a big step forward to boost productivity, reduce the time it takes to accomplish tasks, and adapt more quickly to new goals and contexts – and thus make customer success a significant growth engine for our companies. Looking at the opportunities ahead, this means we’re taking a “People + AI” approach.

Innovation 99

Innovation AI Customer Success Scale 99

SaaStr

JULY 13, 2023

It took going multi-product. If you want to get to 100%+ NRR with SMBs, you really do need to go multi-product. Very focused on ROI from marketing spend, but set aside 10%-15% for experimentation. Even today, most SaaS VCs would have trouble believing a $2k ACV product like Monday could truly scale.

SMB 194

SMB Scaling Metrics B2B 194

SaaStr

OCTOBER 20, 2023

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. Product Market Fit Wasn’t Quite There For such an innovative and rapidly growing company, it’s important to remember that every company, no matter how successful, starts at the beginning with trying to find product market fit.

ChatGPT 253

ChatGPT AI Search Scale Sales Hiring 253

SaaStr

APRIL 3, 2024

How do I leverage GenAI in my product to drive competitive advantage? Experimentation and learning still have to happen, and there is a need for smart, strategic employees to monitor how AI is working to improve the product market fit, application, and safety for their customers. As a startup, you can look at it a few ways.

Generative AI 251

Generative AI AI Technical Review Software Review 251

SaaStr

NOVEMBER 23, 2022

It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. Where are your products and potential for expansion? What would be their first product and use case? The CRO role is much more expansive than that of, for example, a VP of sales.

Underperforming Technical Team 287

Underperforming Technical Team Leadership Outsourced Development Finance 287

SaaStr

MARCH 26, 2024

95% of the folks I talk to don’t understand the product themselves,” Jason says. We don’t need mediocre CSMs making $100k a year who don’t know the product or take forever to get back to you. At the CIO’s office, there’s a certain amount of budget for experimentation, but not that much. Trust is a big deal with customer support.

AI 253

AI Pricing Artificial Intelligence Scale 253

SaaStr

MARCH 1, 2024

For those of you selling to Enterprise, they have experimental budgets that run out. An even more dramatic shift we’re seeing is that many of you are finding yourselves more productive these days. Engineers are more productive because Github’s Copilot writes 50% of code. It’s been tough for a few reasons. Drop in costs.

Generative AI 258

Generative AI Outsourcing Services AI Software Review 258

SaaStr

MAY 1, 2021

To build a thriving user community around your SaaS brand, Zhao emphasizes the following essential elements: Product Flexibility: The product must be easily adaptable to serve a wide variety of customers. Your users must be able to create their own product relationship that’s unique to them and suits their particular needs.

Enterprise 251

Enterprise Scale B2C SaaS 251

SaaStr

DECEMBER 21, 2022

Businesses must effectively evolve their strategies, operations, and overall product-market fit to target and win those enterprise accounts. This often causes a bloated product that tries to be everything at once, leaving customers and employees confused about what to focus on and the product’s benefits.

Scale 207

Scale Enterprise Scaling Management 207

SaaStr

JANUARY 2, 2021

Your product / dev budgets. But usually, at $1m ARR, your product is “underpriced” because you have no brand and no way to justify premium pricing. With Almost the Exact Same Core Product. Without having to chase crazy new product segments, categories, or other shiny pennies. Align your marketing budgets. And ask for it.

Sales Hiring 300

Sales Hiring Headcount Pricing Market Segmentation 300

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Scale 247

Scale Scaling Startup Sales Hiring 247

User Pilot

APRIL 30, 2024

Market development targets new markets with existing products, while product development – existing markets with new products. Market penetration is about increasing existing market share with existing products. Diversification introduces new products to new markets. Checklists are a powerful onboarding tool.

Underperforming Technical Team 92

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 92

Neil Patel

NOVEMBER 26, 2020

Luxury products are synonymous with high price tags. That’s why luxury products also need to be excellent. Finally, luxury products have to be exclusive. It’s not a luxury product if everyone has one. But brands can also achieve exclusivity by selling a limited number of products. Ditto for timepieces.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

SaaStr

FEBRUARY 1, 2024

#1 Thing That Changes in Marketing As You Scale: The Product Maturity Curve Determines Marketing Strategy Your marketing strategy should be extremely tightly aligned to the product maturity curve. When you’re a single-product company, you have a certain footprint in terms of your product. This is the core ICP.

Scale 209

Scale Scaling Sales Hiring Marketing 209

SaaStr

JANUARY 6, 2021

InEvent , a virtual and hybrid events platform, is looking for a VP of Sales to bring their cloud-based products to the emergent hybrid event market. ClickFlow , a SEO experimentation tool, is looking for aVP of Sales to help them scale over the coming year. More on this opportunity here . More on this opportunity here.

Sales Hiring 332

Sales Hiring Scale Payment Solutions Payments 332

Intercom, Inc.

FEBRUARY 16, 2021

But I’d like to explore a few tips and tricks for mining creative inspiration across the visual, functional, and conceptual aspects of design based on my own experiences as a Product Designer at Intercom. Collecting solutions , identifying useful features, and noting innovative products will enable you to produce viable solutions quicker.

Transportation 283

Transportation Innovation User Experience Technology 283

User Pilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Marketing 86

Marketing Sales Funnel Forecasting Customer Lifetime Value 86

SaaStr

FEBRUARY 4, 2022

To do that requires a deep understanding and appreciation of the company’s mission, vision, product strategy, financial plan, and more—all of which you get from communicating with the CEO. My first five hires at Klayvio were the heads of brand, performance, product marketing, self-serve, and analytics operations and research.

Scaling 217

Scaling Marketing Management Branding 217

Intercom, Inc.

DECEMBER 10, 2019

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.

Retention 281

Retention Metrics Scale Startup 281

SaaStr

JANUARY 14, 2022

Build Your Marketing Channel Like You Build a Product. When you consider how your product team operates, it takes a series of iterations, cycles, and feedback. This is where the concentric circles of channel experimentation come into play. That is how you should think about a marketing channel.

Scale 220

Scale Scaling Marketing Data 220

SaaStr

FEBRUARY 9, 2021

If you’re selling a product that sells online, a product that grows as a business, it’s freemium, then you’re hiring product first and then people to help promote the product online, so more so marketing. How many people are actually typing in your website and coming to our product site?

Scale 162

Scale Scaling Sales Hiring Marketing 162

SaaStr

APRIL 25, 2021

Creating your product roadmap can ignite ingenuity, inspiration, and collaboration. Beth Toland, the Head of Experience Research at Asana, shares her tips for making your roadmap inclusive of customer needs and ways to use insights to improve your product development. The Status Quo Fails to Optimally Serve Customers.

Development 180

Development Innovation Company Culture Consulting 180

User Pilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

SaaS 90

SaaS Interviewing Pricing Market Research 90

User Pilot

FEBRUARY 5, 2021

Product management roles have experienced steady growth in recent years. The role of a Product Growth Manager (also Growth Product Manager) is an extension of the role to keep up with the evolving industry trends. Contents: Who Is a Product Growth Manager? What Does a Product Growth Manager Do? Conclusion.

Management 101

Management Sales Hiring Onboarding User Experience 101

Casey Accidental

JULY 28, 2020

For those of you who’ve read my blog for a while, you know that I mainly discuss product management and growth in the tech industry. But a blog post is just the tip of the iceberg; it’s a starting point for a greater exploration. You can go so much deeper on a topic than a blog post allows. And many more.

Strategy 63

Strategy Retention Acquisition Growth Marketing 63

User Pilot

FEBRUARY 9, 2023

What is product optimization? Is it the same as product discovery? How should product managers go about optimizing their products? What are the best product optimization practices? The process of product optimization starts with goal setting , like improving usability. Let’s dive right in!

Management 79

Management Sales Recruiting User Experience Customer Lifetime Value 79

Totango

MAY 17, 2023

Put another way, the customer journey must be everyone’s responsibility—and that starts with driving alignment at the executive level so that our marketing, sales, product and CS teams are working towards the same goal. Generative AI can give our teams a boost in productivity by reducing time spent on day-to-day, repeatable tasks.

Generative AI 107

Generative AI Marketing Sales AI 107

Casey Accidental

JULY 28, 2020

For those of you who’ve read my blog for a while, you know that I mainly discuss product management and growth in the tech industry. But a blog post is just the tip of the iceberg; it’s a starting point for a greater exploration. You can go so much deeper on a topic than a blog post allows. And many more.

Strategy 52

Strategy Retention Acquisition Growth Marketing 52