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5 Metrics Every SaaS Company Should Care About In Any Market Environment with Salesforce Ventures Investor Jessica Bartos (Video)

SaaStr

As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? But now, achieving all 5 metrics that Bartos presents will attract capital to get fair valuations for your business.

Metrics 217
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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

I make it 5 or 6 times, just to be sure.” While I struggled to produce 10 things I got right in a decade, the list of mistakes flowed much easier. “I never make the same mistake twice. Random quote I found on the Internet If that doesn’t describe the CEO experience, I don’t know what does. Here are my 10 greatest (worst?)

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ChurnZero’s Greatest Hits from 2020 Feat. Top 10 Blog Posts and Other Noteworthy News

ChurnZero

Top 10 Blog Posts from 2020. This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. While people might not remember exactly what you said, they’ll always remember how you made them feel. 2020 was a real mixed bag of emotions.

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8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

When you acquire a new customer, it costs you 5x more than if you retained your existing customer. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ).

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8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

When you acquire a new customer, it costs you 5x more than if you retained your existing customer. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ).

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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

How sales worked, how pricing worked, how billboards work, and more. How sales worked, how pricing worked, how billboards work, and more. Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. Are there any here?

Scale 287
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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? The channels can vary, but at Intercom we focus on a mix of email, in-app messages and bots since this is what our product offers. Those days are over. Table of Contents. Get to the point.