Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 117

B2B Payment Methods Payments SaaS Payments 117

User Pilot

OCTOBER 3, 2023

Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. TL;DR The 5 stages of the customer journey maps are Awareness, Activation , Adoption , Retention , and Referral.

Customer Lifetime Value 105

Customer Lifetime Value Social Media Software Review Systems Review 105

Totango

SEPTEMBER 13, 2022

Customer Success Playbook Strategies: Mapping a Path to Winning Outcomes. A customer success playbook maps out a game plan you can use to automate successful outcomes for your clients. We’ll walk you through a five-step strategy to promote customer success using playbooks. What Is a Customer Success Playbook?

Customer Success 88

Customer Success Onboarding Construction Retention 88

SaaStr

APRIL 4, 2022

But this narrow approach limits our ability to understand how to create a solid pipeline and inhibits us from understanding the end-to-end prospect journey. Successful revenue marketing requires connectivity between all the pillars or you’re not creating an integrated prospect journey. Creating an integrated prospect journey.

Scale 237

Scale Revenue Scaling Marketing 237

Totango

DECEMBER 1, 2021

When you bring agile innovation to customer success , you empower your CS strategy with the latest technology. In this blog, we’ll look deeper at what an agile customer success strategy means and why you can benefit from using one. Then we’ll lay out seven steps to bring agile innovation to customer success.

Innovation 98

Innovation Customer Success Scale Government 98

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. Teaming leaders from each of these functions to focus on a respective industry, these “pods” work together to build deep knowledge and vertical expertise.

Revenue 91

Revenue Sales Customer Success Technical Review 91

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

Totango

SEPTEMBER 1, 2022

This helps to ensure that your product delivers the value your client expects while underscoring the value your client is receiving, laying the groundwork for subscription renewal by satisfied customers. Updating goals, strategies, and KPIs to pursue future objectives.

Technical Review 98

Technical Review Artificial Intelligence SaaS Software Review 98

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

B2B 101

B2B Social Media Market Research Customer Success 101

Totango

SEPTEMBER 6, 2022

A quarterly business review (QBR) gives you four opportunities per year to showcase the value your product delivers to customers. For a SaaS company, an excellent QBR strategy can help you ensure you’re providing a product experience that will make customers want to renew their subscription during renewal time. What Is a QBR?

Technical Review 107

Technical Review Software Review Business Scale 107

User Pilot

JANUARY 16, 2024

Task it with analyzing customer feedback, customer data, and more, to identify trends and patterns. Ask ChatGPT to identify the best KPIs for measuring the success of a new feature. Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more.

ChatGPT 105

ChatGPT Management Underperforming Technical Team Technical Review 105

Totango

AUGUST 18, 2022

A Customer Onboarding Checklist for Successful CS Teams. You need to clearly demonstrate the ins and outs of your software to ensure your customers know how to use it and how to employ it effectively in the pursuit of their enterprise’s unique needs and goals. Guiding customers through how to use basic features.

Onboarding 94

Onboarding Technical Review Software Review Scale 94

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Engagement 98

Engagement Strategy SaaS Scale 98

SaaStr

OCTOBER 3, 2022

How close are you to the customers? Imagine a coverage model, from end to end, for the full customer life cycle: from demand generation to sales to post-sales. Support the professional services and customer managers who guide your clients. Obsess about delivering value to your customers. Company size. Demand Generation.

Scale 212

Scale Sales Hiring Sales Recruiting Scaling 212

Totango

AUGUST 5, 2021

Strategies for communicating with upset customers can help you retain clients and transform escalations into opportunities. In this blog, we’ll look at some common causes of customer communication problems before presenting four effective strategies for managing difficult conversations. Miscommunications.

Communication 118

Communication Technical Review Strategy Technology 118

SaaStr

JUNE 7, 2021

If a sales rep closed a deal, A customer success manager should take it over. An open question around smaller customers is how do you staff up Customer Success for them — if at all. Many founders wrestle with the question of if they can really afford customer success professionals for their smaller customers.

Customer Success 315

Customer Success Scale SMB Sales 315

SaaStr

JANUARY 17, 2023

Everything is defined by customer interactions, from how they find Harness to becoming a customer. Two benefits you can expect from focusing on both PLG and SLG are: Optimizing customer acquisition costs. Maximizing the breadth of customers you can reach through small, medium, and large enterprises . Increase revenue.

Startup 224

Startup Sales Sales Funnel Education 224

Totango

OCTOBER 20, 2021

Customer journey optimization lets you map a path to consistently satisfying experiences throughout client lifecycles. This delivers better service for your customers and better results for your company, promoting higher retention rates and greater motivation for customers to become brand advocates.

Scale 93

Scale Underperforming Technical Team Benchmarks Onboarding 93

User Pilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer. Average salary: $100,340/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey. In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey.

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

Totango

MARCH 15, 2022

Efforts to scale customer success team activity often fall short because of failure to avoid common mistakes. In this blog, we’ll show you how to scale customer success team pursuits without slipping into some of the most common pitfalls. Mistake #1: Making the Wrong Staffing Decisions.

Sales Recruiting 97

Sales Recruiting Customer Success Sales Hiring Scaling 97

Totango

MARCH 19, 2021

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. Keep in mind that onboarding can also begin in the presales process.

Sales Recruiting 125

Sales Recruiting Onboarding Branding Retention 125

Totango

APRIL 25, 2022

Selecting the right customer success platform for your organization can be challenging. To help you navigate the process, we’ve developed a four-part blog series about the mistakes you should avoid when choosing a CS platform. Out-of-the-Box Functionality .

Scale 87

Scale Marketplace as a Service Customer Success Communication 87

ChurnZero

DECEMBER 27, 2019

I f ChurnZero were to release a greatest hits compilation of our top content, milestones, and life events in 2019, this blog post would be it. With over 70+ published blogs this year, we whittled down our list to the ten most popular posts from the ChurnZero team and friends. . Top 10 Blog Posts from 2019 .

Technical Review 64

Technical Review Software Review Churn Customer Success 64

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. This creates a multiple effect because you cross-sell to their customer base. You have to prove yourself and bring them customers.

AWS 205

AWS Scale Sales Hiring Marketing 205

Totango

APRIL 18, 2022

Selecting the right customer success platform for your organization can be challenging. To help you navigate the process, we’ve developed a four-part blog series about the mistakes you should avoid when choosing a CS platform. Customer success is a fast-paced industry. We’ve all been there. Quick Adoption is Key to Success.

Customer Success 95

Customer Success Headcount Consulting Scaling 95

Totango

MAY 17, 2023

When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities. VP of Customer Success at Veriforce, Andy Kearney. The idea that CS can own the entire customer journey is both unrealistic and outdated.

Generative AI 108

Generative AI Marketing Sales AI 108

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients. What Is a Customer Engagement Strategy? What Are the Benefits of Customer Engagement Strategies?

Engagement 77

Engagement Technical Review Software Review Enterprise 77

Totango

APRIL 6, 2023

To survive this tough “do more with less” climate, companies are turning to their customer success (CS) teams to ramp up their customer retention and expansion efforts. While CS is poised to be in the driver’s seat for retention and expansion, we believe that everyone across the enterprise plays a role in customer success.

Innovation 87

Innovation Scale Revenue Technical Review 87

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

SaaS 112

SaaS Software Review Technical Review Onboarding 112

ChurnZero

DECEMBER 28, 2018

This has been quite a year for the ChurnZero blog. We’ve published +60 posts on a variety of Customer Success related topics like customer churn, product adoption, customer journeys and more. We even got a shout out from HubSpot as a top blog you should be reading in 2018. 10 Punny Customer Success Jokes.

Technical Review 49

Technical Review Artificial Intelligence Social Media Churn 49

Totango

JUNE 15, 2022

While the uncertainty that comes along with rising interest rates and a falling stock market can be scary, there is a silver lining: your current customer base. During periods of economic instability, your customer base may be the only growth channel on which you can depend. Treat the Customer Journey as a Product.

Customer Success 97

Customer Success Investment Innovation Acquisition 97

Totango

OCTOBER 20, 2021

Customer journey optimization lets you map a path to consistently satisfying experiences throughout client lifecycles. This delivers better service for your customers and better results for your company, promoting higher retention rates and greater motivation for customers to become brand advocates.

Scale 73

Scale Underperforming Technical Team Benchmarks Onboarding 73

Neil Patel

FEBRUARY 23, 2023

If you’re in the B2B space, there’s a good chance that your potential customers are on LinkedIn, and with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. Facebook, Twitter, Instagram, and other social media sites all have their place in advertising.

Social Media 104

Social Media Advertising B2B Branding 104

User Pilot

MARCH 31, 2023

Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. Analytics collects and analyzes data to understand customer engagement with your products. Types of customer analytics include descriptive, diagnostic, predictive, and prescriptive analytics.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

Totango

JUNE 28, 2022

But during an economic downturn , when companies are cutting costs and putting a halt on investing in new products, the CMO’s focus has to switch from facilitating growth through new customers to promoting growth via the company’s current customer base. . Maximize Your Return on Investments. Make Your Company Relevant .

Scale 75

Scale Headcount Systems Review Communication 75

Totango

JULY 19, 2022

How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. However, a traditional CRM focuses just on the transaction stage of the customer relationship rather than cultivating growth across the entire customer journey.

Customer Success 91

Customer Success Acquisition Technology Churn 91