User Pilot

MARCH 17, 2024

Google Analytics lets you create reports about your acquisition channels, conversion rates , and engagement levels. A digital marketing dashboard provides a thorough understanding of the impact of your marketing strategy on metrics like conversion rates and digital engagement. Website analytics dashboard from Google Analytics 2.

Social Media 98

Social Media Data SaaS Scale 98

User Pilot

JUNE 19, 2023

A better understanding of your users is never a bad thing and user flow analysis can be an extremely powerful tool to help you build it. TL;DR User flows are a detailed visualization of the specific steps in a path or process a user takes to finish a given task. Focus on conversions. signing up for an app).

Onboarding 98

Onboarding User Experience Churn Engagement 98

SaaStr

FEBRUARY 9, 2024

Others say PLG because it provides you a more natural path to up-sell and expand from people who are already interested and familiar with your product. GC thinks about building out your Go-To-Market team in 3 ways: Short vs. long-term needs Product maturity Experimental vs. scale Short-term vs. long-term needs. Product Maturity.

Scale 253

Scale Sales Hiring Sales Marketing 253

User Pilot

FEBRUARY 25, 2024

TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Here’s how to perform conversion funnel analysis for a specific user journey: Create your user personas. Free trial to paid conversion funnel.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

Payrix

APRIL 24, 2024

Andy Meadows, the Head of Partner Success at Payrix joins host Ian Hillis to continue their conversation about building a successful Embedded Payments strategy. As the last episode of a four-part series on the topic, Andy and Ian tackle how software companies can minimize attrition and why it’s important to the payments conversation.

Payments 162

Payments Embedded Payments Merchant Services Payment Solutions 162

Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Not only does a conversational approach help businesses meet rising customer expectations, it’s also a distinct competitive advantage.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Blogging timeout! TL;DR You’ll generate THREE TIMES more leads via blogs than through ads. Blogging is perfect for SEO. Blogging will make or break your 2018. Blogging is your brand’s voice and calling card. You can sleep while your blogs do your work for you. Your blogs are an opportunity for transparency.

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

User Pilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. What is a conversion funnel? What is a conversion funnel analysis?

Underperforming Technical Team 98

Underperforming Technical Team User Experience Customer Lifetime Value Retention 98

Unbounce

MARCH 22, 2022

Not only that, but anchor links can also help nudge your visitors along in the conversion process. If you’ve got a specific conversion goal in mind, you can use an anchor link to bring your visitor where you want them to go. You want your call-to-action (CTA) button to be as visible as possible as the final step towards a conversion.

User Experience 145

User Experience Engagement Marketing 145

Neil Patel

JUNE 15, 2021

While the term conversion can conjure different meanings to different marketers, for the purpose of this post, we’re defining conversion as any desired action, whether that be purchase, form-fill, email capture, or simply a learn-more action. As technological capabilities evolve, so do our strategies for lead conversion.

Social Media 142

Social Media Artificial Intelligence AI Search Advertising 142

SaaStr

SEPTEMBER 24, 2020

You’re company building before product building. False assumption there are 100 repeatable paths to victory. No conversations. How to prevent this: Have the tough conversation about how you’re feeling- let it all loose in a safe space. Establish explicit roles and responsibilities in a conversation. #4

Underperforming Technical Team 172

Underperforming Technical Team Startup Engineering Retention 172

Neil Patel

MARCH 5, 2021

Maximizing your conversion funnels can only happen when you experiment with each element of customer interaction, dig deep into the analytics and then optimize the design. Your first step to building a well-built online conversion funnel is to set up a goal in Google Analytics. That’s where funnel optimization comes in.

Pricing 140

Pricing Data Metrics Subscription 140

SaaStr

JANUARY 10, 2024

Mistake #1: Not Participating in Company Strategy CMOs need to be involved, and a common mistake founders make is not involving them in strategic conversations within the C-suite. You want to build the right leadership team around you, and at places like Databricks, there was nothing more important than building the right team. .”

Sales Hiring 239

Sales Hiring Scale Technical Review Leadership 239

SaaStr

JANUARY 17, 2021

Once you have something, it builds on itself. It takes 7-10 years to build something real. Well, it will force you all to have an honest conversation. And I didn't really know how to build software. . — Jason BeKind Lemkin (@jasonlk) July 18, 2020. But it takes time. Ok, what does this do? Yes, we survived.

Acquisition 307

Acquisition SaaS Software Business 307

User Pilot

FEBRUARY 20, 2023

To create funnels, Amplitude recommends using its Pathfinder function which analyzes sequences of events leading up to conversions. Paths are also available in Pendo, while Userpilot is planning to launch the feature soon. This includes outgoing and incoming paths up to 50 steps deep. Pendo Dashboard. It looks like this.

Software Review 98

Software Review Systems Review Underperforming Technical Team Mobile 98

SaaStr

JANUARY 5, 2024

For Sam, when he was originally building outbound sales at Brex, they were focused on not purchasing a sequencing tool or system that provides contact information and then blasting that ICP. If they’re driving the conversation in such a junior role, you can have a lot of faith that they can do that on the phone.

Sales Hiring 242

Sales Hiring Sales Recruiting Scale Outbound Sales Team 242

SaaStr

FEBRUARY 22, 2023

The #1 best recommendation I can give for you to learn, at Day 0, and in the early days, is — Build a REAL, Bottom-Up Model, That Shows How You’ll Get to $100m in ARR in 7 Years. Build it for you : How will you get your customers? How will your conversion funnel work? But quickly, move on. And what mix?

Scale 199

Scale Sales Hiring Venture Capital AWS 199

Buffer Resources

FEBRUARY 9, 2024

  What we have found is that as your volume and team size scale, it can be trickier to continue to really see and hear each customer reaching out over email, live chat, or social as the volume keeps building. In these conversations and brainstorms with our team, we take inspiration primarily from hospitality organizations.

Customer Support 93

Customer Support Software Review Software Social Media 93

SaaStr

MARCH 8, 2023

So what should earlier-stage companies do: immediately build out a big sales team or focus on product-led growth? Out of the 250k paying customers, only five or six thousand connect with an account manager, and even then, it’s purely an expansion conversation. Determine whether you want to build a self-serve or sales business.

Sales Hiring 213

Sales Hiring Enterprise Headcount Scale 213

SaaStr

JANUARY 3, 2023

There’s a trend toward transitioning from growth at all costs to paths to profitability. Building the engine: Focus on building resources, capability, and horsepower across various functions. Building the engine. Next is building a team that meets your needs across various work areas. Measuring success.

Enterprise 220

Enterprise Sales Sales Funnel Compensation 220

User Pilot

MARCH 6, 2024

It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. Building a funnel starts with customer research to identify their needs and pain points , using tools like product analytics, surveys, and interviews. This helps create user personas.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

User Pilot

FEBRUARY 21, 2023

With Heap's Journeys, you can identify and map all the paths that customers take within the product. This helps uncover friction points and optimize paths to maximize conversions. Pendo’s Paths offer similar functionality. All maps include completion and conversion figures for every step of the path.

Software Review 98

Software Review Underperforming Technical Team Technical Review Systems Review 98

The Angel VC

NOVEMBER 23, 2016

If you're a long-time reader of this blog, you may have seen them before. It then calculates your MRR target for the end of 2017 and shows you three different growth paths that lead to that goal. One is based on linear growth, one on exponential growth and the third one shows a trajectory between the linear and the exponential path.

Sales Hiring 141

Sales Hiring Point of Sale SaaS Headcount 141

SaaStr

MARCH 16, 2022

So, how did AgentSync build credibility and recognition without offering a free trial upfront? Without PLG, we built credibility by making connections, finding the perfect voice for our niche, and figuring out how to perfectly frame conversations with prospects.”. business that would turn into long-lasting partnerships. Key Takeaways.

New CTO 195

New CTO CTO Scale Innovation 195

User Pilot

MARCH 29, 2023

For example, if you know your demo conversion rate , you’re able to predict how many leads will turn into paying customers and how much they’ll spend. Flows and paths allow you to map out all the routes users take to reach a key stage. Indirectly, when combined with other data, it can help you forecast revenue.

Data 98

Data Social Media Customer Lifetime Value Acquisition 98

Intercom, Inc.

JANUARY 3, 2020

More and more companies are reaching the tipping point where their human teams can’t keep up with their growing volume of support conversations. You’ll need to carefully tailor your chatbot’s voice, tone and its various paths to satisfy both your business and customer needs. Which of those conversations are the most predictable (i.e.

Technical Support 222

Technical Support Engagement Customer Support Branding 222

Neil Patel

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Should I Use the AIDA Model to Create My Conversion Funnel? Let’s take a look.

Software Review 145

Software Review Social Media Sales Funnel Branding 145

SaaStr

APRIL 20, 2022

Alice Katwan , SVP at Twilio , discusses how you can build a high-retention sales team while being remote. One challenge Twilio faced was balancing the scaling efforts of the organization and building a world-class team to support their growth ambitions—in a virtual environment. Be intentional about the culture you want to build.

Sales Hiring 206

Sales Hiring Scale Retention Sales 206

SaaStr

FEBRUARY 25, 2022

The key to attuning yourself to these fast-pacing changes is building a team capable of constantly adapting. . The way you build a team—one that’s adaptable to trends and changes—will become a huge differentiator for your company. So, what does it look like when you have to build a constantly changing team? Who > Where.

Scaling 179

Scaling Artificial Intelligence Company Culture Innovation 179

SaaStr

JUNE 1, 2021

Would it add value to some of your customers, and increase conversions, if they could try on their own before they bought? It’s harder to build an enterprise-grade product so intuitive that it can be used in seconds. could you prepopulate data and have the self-deployed app show well? So my general advice is — at least try.

Scale 308

Scale Engineering Enterprise Business Model 308

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Here are some of our favorite takeaways from the conversation: 1. Ideally, this wouldn’t be a conflict.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

User Pilot

APRIL 7, 2023

Divert the conversation to the main point when people start using generic terms like ‘always’ or ‘never’ 7. You can improve your retention strategies by combining behavioral cohort analysis with funnels and paths. Upcoming path analytics in Userpilot. Upcoming funnel analytics in Userpilot.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Intercom, Inc.

AUGUST 18, 2022

You’re autonomous, your code is immaculate, and you have a deep understanding of building and shipping software. She creates front-end libraries, a role that perfectly suits her given her life-long passion for user experience, design, and building things. But going into staff plus roles is another beast entirely.

Engineering 204

Engineering Software Review Technical Review Development Team Review 204

SaaStr

MAY 25, 2020

“Create a mutual milestone doc for prospects to outline a path to implementation. “Enterprise: build an agreed upon project plan with your buyer and review it together every week until signature. Good discovery conversations will help you identify the prospect’s problems and buying process. Take good notes.

Sales Hiring 336

Sales Hiring Sales Outsourced Development Technical Review 336

SaaStr

OCTOBER 7, 2022

Many venture investors are currently sitting on overvalued investments and don’t see a path for their portfolio companies to grow into the last round valuation.”. Building a unicorn is hard, and it’s a battle. In building after you’ve raised seed and series A, you start getting a sense of .

Venture Capital 200

Venture Capital Marketing Startup Construction 200

Neil Patel

JANUARY 19, 2023

Additionally, Shopify offers an app store packed full of useful Shopify apps to assist with various aspects of SEO, like keyword research, link building, and analytics. One more thing: Shopify has a blog that provides detailed articles on optimizing your site for better search engine ranking, as well as a host of other topics.

Software Review 85

Software Review Social Media Mobile Engineering 85

User Pilot

APRIL 20, 2023

Nailing the product adoption process will help boost free-to-paid conversion rates , improve customer retention , and boost customer loyalty. Boosts your free-to-paid conversion rate: The lifeblood of all SaaS businesses is converting free users into paying customers. You can’t build a business on free trials.

Customer Lifetime Value 95

Customer Lifetime Value Onboarding Retention Innovation 95