Should We Stop Creating Informational Content?
The Moz Blog
MAY 27, 2025
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.
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The Moz Blog
MAY 27, 2025
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.
SaaStr
JULY 14, 2025
That’s not wrong, but it’s incomplete. The real power of human-in-the-loop systems emerges when AI hits its limits.
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Buffer Resources
SEPTEMBER 11, 2024
We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Posts should offer useful findings or applicable recommendations.” People are curious about what life outside their bubble is like!
Buffer Resources
JULY 12, 2024
⚡ At Buffer, we’re committed to full transparency — which means building in public and sharing how our engineers work. You’ll find more content like this on our Open Blog here. We’ve all experienced it at some point — a change is deployed to an API and suddenly, clients stop working.
Buffer Resources
MAY 13, 2025
The more information you have, the better you can tailor your social media strategy, right? Metrics are most helpful when they guide your next move — whether that’s adjusting your content, switching up your posting schedule, or even thinking up new products. You might be surprised to hear it. Well, not exactly.
User Pilot
JULY 23, 2025
Email newsletters & blog posts Basic in-app messages We don’t have a set process yet How do you measure the success of those announcements? Mainly by email open/click rates We look for usage spikes, but it’s mostly guesswork Honestly, we’re not really sure How are you targeting those in-app messages?
User Pilot
JULY 10, 2025
What should you include in a welcome email? Links to relevant resources: Helpful resources are linked for relevant information that new subscribers would typically need (such as how to set up the account). Contact and support information. Links to blog posts or social media pages. Writing welcome emails in Userpilot.
FastSpring
APRIL 24, 2025
In this episode of Growth Stage, we talk with Amber Hinds , CEO of Equalize Digital , about how SaaS and ecommerce companies can make their websites and products more accessible to people with disabilities while also improving SEO, reducing bounce rates, and expanding their market reach. Thank you for helping me.
Chart Mogul
FEBRUARY 13, 2025
Both marketing and sales adapt based on feedback from customers In SaaS companies, every user interaction offers valuable insight that can inform marketing, sales, and product decisions. Sales, in turn, provides feedback on customer pain points and objections, which marketing can address in campaigns or content.
How To Buy Saas
JUNE 26, 2025
It’s essentially a one-stop platform for creating various types of knowledge bases, aimed at both reducing customer support tickets and improving internal knowledge sharing. With a Google-like search feature, agents can quickly lookup solutions while on a call, leading to faster resolutions and consistent information delivery.
User Pilot
FEBRUARY 19, 2025
With plans starting at $7,000 per year and enterprise costs exceeding $100,000, many teams are left questioning: Are we overpaying for features we dont even need? In this blog post, well break down Pendos pricing structure, expose its hidden costs, and compare it to a better alternative: Userpilot. userpilot.com 3.
Full Session
DECEMBER 23, 2024
In this article, we will help you find the best Mouseflow alternative that can help you dig deeper into user behavior, satisfaction, and retention. Which Mouseflow Alternative Should You Pick? We’ve got a great list of choices for the Mouseflow alternative that might be just what you need. Is Mouseflow legal?
Sales Hacker
APRIL 15, 2025
When you should hire for experience versus potential. 09:22 What marketers should be looking for when selecting a company to join. 09:22 What marketers should be looking for when selecting a company to join. We’ll pop it in the show notes. And we have a lot to unpack. That’s incredible. Very honored.
Buffer Resources
NOVEMBER 4, 2024
To make things easier, we researched and compiled information about the top social media sites in 2024. It’s easy to get started on Facebook because almost all content formats work great on Facebook — text, images , video content ( Facebook Reels ), and Stories. Instagram 2.04
Sales Hacker
JULY 1, 2025
Learn more about TriNet at: [link] GTM 153 Episode Transcript Austin Hughes: The way that we thought about growth as a function was much more akin to how you run product team. we announced our seed fundraise in, early 2024 on LinkedIn, and immediately had, I think 420 demo requests come in over the course of the next 48 hours.
Neil Patel
JUNE 19, 2025
But there will be plenty of challenges as we figure out the best way to optimize ads in AIOs and track them. Google provides an example of how Deep Search can be used in a recent blog post. As SEOs, we have to think more about how people speak instead of keywords. It’s another ad slot with high visibility.
Buffer Resources
APRIL 22, 2025
We’ve got tons of data to prove it. We’ll unpack questions like: How do you get started with video marketing? We’ll unpack questions like: How do you get started with video marketing? How do you publish video content consistently without burning out? That’s a quick road to creator burnout.
Sales Hacker
MARCH 25, 2025
Scott Barker: Man, we couldn’t have a more timely and topical guest. Ray Smith: Yeah, I think it’s two years ago, it was definitely termed the moonshot project because the whole thesis was the future of AI is not going to be just this chatty interface or LLM that we’re going to interact with. Can we use it here?
Teamgate
JULY 16, 2025
Keep All Contact Information in One Place Modern CRM systems act as a one-stop shop for client details – everything from preferences and past interactions to property history is stored in a single, accessible location. To maximize your CRM’s potential, start by transferring your existing client information carefully.
Buffer Resources
FEBRUARY 19, 2025
Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.
SaaStr
APRIL 28, 2022
We have to be in lockstep every step of the way.”. This information will give you your top targets, and it will also inform what marketing and sales content you should promote per segment. Next, you should create and name your personas. Do we also agree on what the value add is?”.
Neil Patel
FEBRUARY 15, 2023
When you’re starting a blog, it can be tough to know where to begin. You might have ideas for what you want to write about, but you’re worried about how saturated those blog niches may be. Using Ubersuggest, I’ll show you the steps to find the best blog niches to make money. That’s how you’ll earn money from blogs.
GetUplift
NOVEMBER 29, 2021
I don’t know about you but every time we hit publish on an article for our blog, our hearts skip a beat. . Will people actually take the action we want them to or have we just wasted the last month writing this thing? Sure, everyone’s doing content marketing. And we need at least six to eight, not one.
Incredo
NOVEMBER 28, 2019
First, if people visit Facebook for leisure, you should try to attract them with your conversational tone and bright offers. Second, you don’t always have to target people based on the job title. We don’t claim that all of them are or can be your ideal buyers. Send them more educational content, send them your blog updates.
Intercom, Inc.
MARCH 25, 2020
We’ve written about how you can manage your customer communications in a crisis detailing how you can proactively make it easier for your customers to get the answers they’re looking for, as well as on dealing with the inbound queries that you might be facing. Highlight timely FAQ content with the Content Showcase app.
Intercom, Inc.
MAY 16, 2018
There’s a famous blog post from Fred Wilson , a cofounder of Union Square Ventures, titled nothing more than “marketing,” where he makes broad statements like “Marketing is what you do when your product or service sucks.”. PR, demand generation, content marketing, product marketing and events are all key to a product’s long-term success.
SaaStr
MAY 27, 2023
We kicked off a new series that productized something we’ve been doing for 10+ years at SaaStr … getting top leaders to share their mistakes. We’ve done a ton of this content over the years, but never on a consistent basis. In our early days, we were like elves in Santa’s tech workshop. We did some serious product building.
Neil Patel
OCTOBER 27, 2021
You’re publishing new content consistently. You have a thorough content promotion strategy. OK, so now that we know why SEO planning is important, let’s dive into the steps you can take each quarter to assess your performance. Which pages or blog posts need more backlinks? What made their content better?
Neil Patel
JULY 1, 2021
If you create content, you need a content calendar. What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? Do you even need a paid content calendar? What Is a Paid Content Calendar? 5 Reasons to Use a Content Calendar for Paid Ad Campaigns.
Intercom, Inc.
FEBRUARY 17, 2022
Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?
Neil Patel
AUGUST 10, 2021
With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. I always talk about the importance of targeted content. What information are they looking for? How do they consume content? How to Market a Book.
Intercom, Inc.
OCTOBER 22, 2019
That long-term focus on ensuring people find success with your product should lead to higher customer retention, which is the foundation on which thriving businesses are built. We created the C.A.R.E. Identify these to define the onboarding goal you should help your customers achieve. Make it clear why people should take action.
Neil Patel
JUNE 8, 2021
Content writing can be difficult. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective. Below you can find the 10 ingredients of great content writing to help you improve.
Neil Patel
JANUARY 29, 2021
Search engines are one of the first stops potential buyers make before purchasing an item. You can advertise on the platform, but for our purposes, we’re going to focus on how to drive organic traffic to your business using SEO. After you’ve taken your photos, change the file names to match your content.
Incredo
OCTOBER 8, 2019
5 things) We will answer this question with 4 words – online presence and reputation! (5 5 things) We will answer this question with 4 words – online presence and reputation! No, we don’t say that product, team or business model don’t matter. We can talk about them later, now we focus on marketing.
Neil Patel
FEBRUARY 17, 2021
It’s time to stop taking our employees for granted. When all job adverts look similar, potential employees look for as much inside information as possible. The content of each spotlight can further bolster your reputation. Before creating the content, ask yourself these three questions: Who are you going to highlight?
Neil Patel
AUGUST 25, 2021
If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. Why Should You Care About Headlines? Often, you find viral blog posts with seemingly random numbers in the headlines and you may have stopped to wonder why the authors didn’t use even numbers in their list post.
Neil Patel
JULY 16, 2021
Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. If you want to optimize your content for SEO, you need to understand how internal links work, where to place them, and why they matter.
Neil Patel
OCTOBER 13, 2020
Listicles help present a large amount of information in small, easy-to-scan, numbered sections. I’ll also explain why these posts are so popular and why they are critical to a successful content marketing strategy. Despite what you might think, Buzzfeed didn’t invent listicle content. What is a Listicle? The first one, right?
Neil Patel
DECEMBER 16, 2021
This is on-trend with what we have seen in digital ad spend growth. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Start a Blog.
Neil Patel
APRIL 14, 2021
This trend shows no signs of stopping. While LinkedIn Marketplace is still in development, we know a few key factors that will be helpful as you gear up your strategy for the new platform. The digital wallet will expand LinkedIn’s paid content Network. Post-project, businesses can leave reviews about individual freelancers.
Buffer Resources
DECEMBER 13, 2022
For today’s Ask Buffer , we’re covering a great question we received from one of our followers about growing on Twitter. At Buffer, we’ve found our largest audience on Twitter and love that the platform makes interacting with all of our followers so easy. AskBuffer what is the best way to grow on Twitter?
Neil Patel
JANUARY 21, 2021
The majority of information is just speculation from industry professionals. Not only would this make it hard for honest people like you and me to succeed, but it would also seriously compromise Google’s mission statement : Google’s mission is to organize the world’s information and make it universally accessible and useful.
Neil Patel
DECEMBER 13, 2021
If you want to be really comprehensive, you should consider creating a buyer persona. When writing up your persona, it should cover the following: customer background key demographics relevant identifiers & buzz words ultimate goals problems and challenges solutions you can offer. Sponsored Content Ads.
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