SaaStr

MAY 21, 2025

For context, the Rule of 40 is a benchmark for SaaS companies that adds revenue growth rate and profit margin, with 40% considered healthy. With 39% revenue growth and 44% adjusted operating margin, Palantir is doubling the benchmark threshold. They’ve found both epic growth and epic profitability.

Artificial Intelligence 154

Artificial Intelligence Government AI Benchmarks 154

Tom Tunguz

SEPTEMBER 1, 2021

Assuming current trends hold, sales efficiency in 2021 should nudge up to about 0.57. The company spent $47m in 2019 on sales and marketing, and $52m in 2020, an increase of $3m or 6%, while growing revenues 49%. The 2020 sales efficiency is 0.54. Impressively, Amplitude has charted an increasing growth rate in the first half of the year.

Metrics 295

Metrics Benchmarks PayPal Enterprise 295

SaaStr

FEBRUARY 25, 2025

AI Demo Stage SaaStr Annual provides a comprehensive view of the current B2B landscape, emerging trends, and competitive movements. Benchmark Data and Performance Metrics SaaStr sessions typically feature transparent sharing of key metrics and benchmarks that are otherwise difficult to access.

Sales Recruiting 187

Sales Recruiting Scale CTO Hire Sales Hiring 187

BetterCloud

APRIL 30, 2025

Every year we explore ITs biggest challenges and concerns, trends in SaaS management, and what the future holds – making this the industrys largest and longest running research of its kind. Industry benchmarks play a crucial role in these negotiations. Were seeing a growing trend of greater IT control of IT resources.

Trends 52

Trends SaaS AI Government 52

Tom Tunguz

APRIL 14, 2020

The data is insightful both as a tool for benchmarking your own company and also to understand the mentality of sales leaders in this challenging time. These trends fall in line with what we are observing across our portfolio. I’ve known Sam a long time and he’s done remarkable work with this community.

Sales Hiring 334

Sales Hiring Sales Forecasting Travel 334

SaaStr

MARCH 27, 2023

Capchase’s dataset is comprised of roughly half bootstrapped companies and half VC-backed companies, so there will be some differences in benchmarking from what you see from the VC firms. At the 10 to $15 Million ARR mark, the top quartile company grew at 100% year over year versus 45% for the median.

SaaS Payments 246

SaaS Payments Technical Review Software Review Venture Capital 246

Buffer Resources

OCTOBER 2, 2024

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours. It can help you understand what makes your audience tick and what not to do. 14-day free trial for paid plans.

Social Media 116

Social Media AI Search Benchmarks Software Review 116

User Pilot

SEPTEMBER 2, 2024

Userpilot’s SaaS Product Metrics Benchmark Report has found that compared to other industries, healthcare SaaS companies perform lower across most of the 6 metrics we studied. Companies by industry analyzed in our Product Metrics Benchmark Report 2024. Companies by industry analyzed in our Product Metrics Benchmark Report 2024.

Healthcare 105

Healthcare Benchmarks Metrics Onboarding 105

SaaStr

SEPTEMBER 23, 2022

The unpredictable market has given rise to new trends and a new type of elite company, which Bessemer Venture Partners have dubbed the Centaur. To illustrate the turbulence, consider the following metrics: The BVP NASDAQ Emerging Cloud Index (the public benchmark of software performance) has contracted by more than 40%.

Cloud 309

Cloud Benchmarks Trends Business Model 309

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Benchmarks 145

Benchmarks Machine Learning Artificial Intelligence AI Search 145

FastSpring

OCTOBER 25, 2023

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? sales trends by month and quarter. Global sales trends by month and quarter. Below, we’ll cover: U.S. How B2B vs. B2C sales compare.

SaaS Payments 159

SaaS Payments Payment Solutions Software Review Payment Methods 159

SaaStr

MAY 9, 2020

Perhaps it’s part of the general trend in eLearning all across-the-board. 1: Where SaaS Stands Today: Benchmarks and Lessons from 17,479 SaaS Companies. #2: Since Shelter-at-Home, we’ve seen a micro-explosion in growth on our YouTube Channel. That must mean it’s a good time to get caught up on the Best of SaaS.

Benchmarks 281

Benchmarks Trends SaaS Revenue 281

Tom Tunguz

AUGUST 26, 2019

This has more to do with the trend that current IPOs tend to be around $200M and New Relic went public in 2014, when the median revenue at IPO was closer to $100M. Cisco acquired AppDynamics for $3.7B in 2017, the day before their IPO. At the time of IPO, both DDOG and APPD filed at about $200M in revenue. NewRelic filed with about $85M.

Metrics 189

Metrics Benchmarks Scale User Experience 189

SaaStr

APRIL 4, 2025

Their performance benchmarks showing 10x query throughput compared to self-hosted options were eye-opening. The Numbers : Processing 1.2B vector queries daily. 230+ enterprise customers including three Fortune 50 companies. 99.999% availability SLA. My Take : Classic infrastructure play with sticky retention characteristics.

AI Search 175

AI Search AI Startup Scale 175

User Pilot

JULY 14, 2024

That’s the average core feature activation rate across the companies we studied for our Product Metrics Benchmark Report 2024. Companies by industry analyzed in our Product Metrics Benchmark Report 2024. Track user behavior and adoption trends to find friction in the user journey and optimize the onboarding processes.

Benchmarks 105

Benchmarks Artificial Intelligence Underperforming Technical Team Onboarding 105

SaaStr

FEBRUARY 27, 2024

The rise of a competitive environment paired with growth rates not slowing down and the additional capital resulted in behavior trend changes. So knowing these two things together, Sapphire saw some of the behavior trends change across its portfolio. This similar trend holds true for marketing and rev ops. Benchmark and iterate.

VP of Engineering 278

VP of Engineering Scale Marketing Benchmarks 278

Clouded Judgement

JUNE 19, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention. net retention and CAC payback).

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

SaaStr

NOVEMBER 4, 2021

The “Rule of 40” is one of the most commonly cited valuation benchmarks in SaaS for both public and private companies. While SaaS is an amazingly transparent community with abundant benchmarking resources, there are much fewer publicly available studies that allow an analysis of the underlying drivers of “Rule of 40.”

SaaS 321

SaaS Technical Review Benchmarks Azure 321

User Pilot

JULY 21, 2024

These are the key questions we explore in the article based on our recent Product Metrics Benchmark Report 2024 which investigates company performance in 6 different metrics across 7+ industries. Companies analyzed in the SaaS Product Metrics Benchmark Report 2024 by industry. Check out our Product Metrics Benchmark Report 2024.

Benchmarks 105

Benchmarks Onboarding Healthcare Metrics 105

User Pilot

JUNE 11, 2024

That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Let’s explore the most important metrics (you can check their benchmarks here ): User activation rate : Measures how effectively onboarding converts new users into active users.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

Clouded Judgement

APRIL 4, 2024

There’s a lot of info to digest, so in the sections below I’ll try and pull out the relevant financial information and benchmark it against current cloud businesses. ” Benchmark Data The data shown below depicts how the Rubrik data compares to the operating metrics of current public SaaS businesses.

Benchmarks 120

Benchmarks Data Cybersecurity Cloud 120

Tom Tunguz

OCTOBER 7, 2019

These numbers would be more extreme if benchmarked to 2014. In an economy with a very low cost of capital, these trends are to be expected. If we examine the same market share trends with dollars instead of count, we see slightly different picture. $1M Meanwhile, $20M rounds are 80% more common. 15M rounds are 64% more common.

Marketing 247

Marketing Benchmarks Trends Startup 247

SaaStr

SEPTEMBER 20, 2023

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy. So they came up with a North Star benchmark, used it as a hurdle rate by channel, and any channels that hit that benchmark would justify a continued investment.

Cloud 311

Cloud Payments Software Review Payment Solutions 311

Buffer Resources

AUGUST 7, 2024

For example, watch brand Breda Studio would benefit from searching hashtags like #watchtok or #womenswatches to find relevant TikTok creators​ Explore influencer directories : Platforms like Instagram and TikTok have directories where you can start your search and find popular and trending influencers in various niches.

Social Media 111

Social Media Compensation Technical Review Branding 111

User Pilot

JANUARY 31, 2023

Wondering what customer satisfaction benchmarking is in SaaS and how your business compares to other SaaS companies? In this article, we go in-depth about customer satisfaction benchmarks and how you can measure and improve it. In the SaaS industry, the NPS benchmark is around 40. What is customer satisfaction benchmarking?

Benchmarks 98

Benchmarks SaaS Retention Metrics 98

SaaStr

JUNE 22, 2021

In the report, they pursue the latest customer success trends and predictions, including significant challenges, top goals, team organization, key benchmarks, compensation and various technologies. .

Scale 283

Scale Customer Success Scaling Compensation 283

Intercom, Inc.

APRIL 13, 2022

But there’s a silver lining – this year’s Klaus Customer Service Quality Benchmark Report reveals there are clear positive shifts taking place in the customer support landscape in 2022. Klaus partnered with Intercom, Aircall , and Support Driven to create the second edition of the highly anticipated benchmark report.

Trends 118

Trends Scale Customer Support Scaling 118

Sales Hacker

NOVEMBER 29, 2024

Plus, an analysis of the top 75 trending sales AI tools. Reflection across go-to-market trends, but also on the investment front (not to mention community !). According to HighAlpha’s 2024 SaaS Benchmarks Report , 76% of founders are most concerned about go-to-market execution. Read the free and ungated report.

Investment 113

Investment Technical Review Development Team Review Scale 113

Intercom, Inc.

MAY 19, 2022

With the 2022 Customer Service Quality Benchmark Report , we wanted to look deeper than individual metrics. We wanted a deeper view into the industry, and so, we surveyed almost 300 leaders across a range of industries to discover the key trends emerging in the customer support space. Instead, we wanted to view trends in the industry.

Benchmarks 104

Benchmarks Sales Hiring Scale Strategy 104

SaaStr

MARCH 17, 2020

Sendoso previewed the 2020 direct mail and gifting trends from their upcoming “State of Sending” report, scheduled for release on March 31. Blissfully unveiled their SaaS Trends 2020 report, hitting on a few highlights in the virtual presentation. The full report is available at blissfully.com/saas-trends/2020-annual-report/.

Sales Hiring 229

Sales Hiring Scale Payment Features Marketplace as a Service 229

Chart Mogul

MARCH 1, 2023

See chapter 2 in the report to learn more about net retention benchmarks. When benchmarking, always keep the stage of your business in mind. This trend of retention being lower in 2022 vs. 2021 is not unique to SaaS startups and scaleups. of SaaS businesses with an ARPA less than $10/month have net retention rates over 100%.

Benchmarks 98

Benchmarks Retention B2C Business 98

User Pilot

OCTOBER 15, 2023

Trend analysis reports help you make data-driven decisions that boost SaaS performance metrics such as user activation, product stickiness, and retention. This article helps answer core trend analysis questions. TL;DR Trend analysis is the process of tracking and analyzing changes in key metrics over time.

Trends 105

Trends SaaS Technical Review Retention 105

ChurnZero

NOVEMBER 11, 2022

These are just some of the findings in this year’s Customer Success Leadership Study, ChurnZero’s third annual report on the top trends and opportunities in Customer Success, presented in partnership with ESG and sponsored by Higher Logic Vanilla and involve.ai. Read more on Customer Success industry trends: . However, 76.5%

Leadership 98

Leadership Trends Customer Success Investment 98

SaaStr

DECEMBER 21, 2023

At the same time, the 10-year benchmark rate has gone from 2.2% So how have FCF multiples trended over the last few years? They have been beating it by smaller margins, and that same trend holds when looking at consensus estimates. today, so the ten-year is up almost double. There are two reasons for this.

SaaS 290

SaaS Software Metrics Revenue 290

SaaStr

JULY 27, 2023

Fundraising Market Trends Over The Last 12 Months Markets in 2021 felt a bit like, “Shut up and take my money!” Looking at the volume behind it divided across different stages, you can see some interesting trends. So the trend is building out more ARR before going out to Series B. 2023 is a bit more cautious and awkward.

AI 243

AI Trends Banking Benchmarks 243

Tom Tunguz

OCTOBER 21, 2017

I’ve observed all these trends in the last few years. But it’s not the MRR milestones or the payback period benchmarks that have changed. Feature optimization - develop a product with 20% of the features but 80% of the value, and use a simplified product to challenge the competition. The fourth has the starkest data.

Venture Capital 189

Venture Capital SaaS Machine Learning Artificial Intelligence 189

The Angel VC

MAY 8, 2015

As a caveat, I'm going to mention some benchmark numbers but it's very important to note that none of these numbers can be viewed in isolation. If your Quick Ratio is significantly below that, is it trending in the right direction? There is not one number which will determine if investors want to invest.

Development Team Review 252

Development Team Review Software Review Scale Acquisition 252