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HubSpot: “Yes, We Had a Great Quarter. But … To Be Clear … Things Aren’t Bouncing Back Yet”

SaaStr

Deals pushing into next quarter Deal close and upgrade rates under pressure Larger deals are taking longer They aren’t planning on it getting any easier through the end of the year But GRR and retention is consistent, even if NRR at 102% is down from the 110% peak a few years ago. mobile subscriptions. Still, even now.

B2C 228
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Three Steps to a Winning B2B Customer Experience Plan

Totango

B2B customer experience differs from B2C customer experience in several important ways. Because of these factors, B2B sales and renewal cycles may be longer than their B2C counterparts. In today’s digital environment, B2B customer experience is driven by online and mobile interactions with brands.

B2B 108
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Growth hacking for mobile apps with Aleksandra Siciarz

Chart Mogul

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. Enter mobile. On key mobile growth and strategy.

Mobile 53
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The 14 best SaaS tools: analytics, accounting, pricing, and retention

ProfitWell

So I’ll unpack some of our favorite tools that cater to certain needs—analytics, accounting, retention, pricing, and more. There are hundreds of SaaS tools online that will help your business increase retention and decrease churn. You can compare yourself in real time to other B2B, B2C, ecommerce, and media companies.

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Discovering SimpleCirc Alternatives for Your Magazine in 2024

Subscription Flow

Publishers can enhance subscriber retention and satisfaction by customizing their material, pricing approaches, and marketing campaigns based on well-informed decisions. SubscriptionFlow efficiently manages transaction complexity for companies that serve both individual readers and businesses (B2B and B2C).

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Customer Segmentation Models: A Smarter Approach

Baremetrics

For B2C companies, it's demographic groupings that are particularly important, such as age, income, job title, education, and similar statistics. For example: Technographic: This group is defined by the type of technology it uses, such as mobile versus desktop or smartphone versus analog. There are many models of customer segmentation.

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How to Grow a Successful CRO Program

Neil Patel

Seventy-seven percent of mobile shoppers say they are more likely to purchase from websites that allow them to purchase quickly. Similarly, a five percent increase in customer retention can increase your profitability by 75 percent. From that same cohort, 32.3 Well-placed CTAs can increase website conversions by 232 percent.