FastSpring

JULY 3, 2025

. ⁓ At FastSpring, I lead payments, ⁓ risk, compliance, operations, ⁓ and ⁓ ultimately, I am a customer advocate or a seller advocate, as we would call it internally, ⁓ where I work collaboratively with our, excuse me, sellers to help optimize, ⁓ improve their ⁓ growth potential. It has to have a market for it. ⁓

Merchant Services

Sales Hacker

JULY 1, 2025

Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. With a background in investment banking and venture capital, Austin brings a uniquely analytical and first-principles mindset to modern B2B growth. You know what to goal someone on.

Technical Advisors

Sales Hacker

JULY 25, 2025

Recommendations The Evidence Gap Report This report unpacks the findings from 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence. Share Tag GTMnow so we can see your takeaways and help amplify them. They want data, relevance, and actual proof.

Scale

Sales Hacker

JUNE 13, 2025

Recommendations The Evidence Gap Report This report unpacks the findings from 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence. The climb is steeper, but the summit is higher. Share Tag GTMnow so we can see your takeaways and help amplify them.

AI Search

SaaStr

JUNE 4, 2024

The best high-volume approach for a composable high-volume stack is something like Cargo, which is entirely dedicated to B2B demand-gen automation. Key Takeaways Outbound lives within growth marketing ops. In this week’s Workshop Wednesday , held every Wednesday at 10 a.m. It enables you to have multiple vendors in one API.

Scale

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. Content marketing leader to develop and implement comprehensive content strategies.

B2B

SaaStr

JANUARY 9, 2023

Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. . The state of B2B SaaS. Recognizing the current state of your product’s market is the first step to conquering it. Key takeaways.

Social Media

SaaStr

AUGUST 27, 2024

In a B2B space, you can get strong overlap, so you want your product strategy to play into that so you aren’t throwing away demand. 2 Growth Channel: Social At Rupa, they built social primarily for social proof. This is fairly applicable to a lot of companies, particularly in the B2B space where specialized knowledge is required.

Scale

SaaStr

DECEMBER 14, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. To prioritize efficient growth. #4. What’s your pulse check on the venture markets right now, today? Check that out here. What’s your most recent disclosed investment?

Venture Capital

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. A Different Way to Approach Enterprise Leads .

Enterprise

SaaStr

SEPTEMBER 14, 2024

They matter in B2B and SaaS as much or even more than anywhere. Pricing “cheap” won’t get prospects to come find you, not usually. But it can reduce friction in the sales process. And reducing friction is key to scaling in the early days … and maybe even later. Brands matter. Not what’s $0.60 a month cheaper.

Scale

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. To help, in this article, I’m going to give you the top five most common sales objections you’ll face in B2B sales, tips on how to overcome them, and then I’ll give you a few bonus tips to take with you. The Price Isn’t Right.

B2B

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data

SaaStr

APRIL 11, 2020

We don’t talk that much about “traffic” to our websites in B2B, but awareness matters. Grow your high-quality pipeline and opportunities even if sales cycles are crazy long now. Grow traffic. What can you do to 5x your traffic? Grow presence. How can you double the organic searches for your startup? Grow brand.

Revenue

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Let’s dive in!

B2B

SaaStr

JUNE 13, 2024

Classic B2B SaaS Last Year vs. Summer ‘24 Where are we today? That’s a much bigger value potential for AI. So, yes, it makes sense to replace people with six-figure salaries who are punching cards and filling out expense reports.

Scale

SaaStr

MAY 28, 2024

A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. Marketing doesn’t convert overnight. Mistake #5: Not Properly Jumping on the AI Bandwagon AI hasn’t changed every B2B and SaaS space in 60 seconds.

Sales Hiring

SaaStr

MARCH 28, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. What’s your pulse check on the venture markets right now, today? We had a great one last time with Lucy Deland, Co-founder & General Partner at Inspired Capital.

Venture Capital

SaaStr

JUNE 3, 2022

How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA. How to Run Sales and Marketing Ops Across Multiple Continents with LumApps CRO and VP of Growth Marketing.

Mobile

SaaStr

JULY 20, 2019

But in B2B, the world you are trying to reach is customers, not users. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Inbound or Outbound Sales? The Answer is Yes. At least usually. And that world, while large, isn’t infinite.

Sales Hiring

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. .

Strategy

SaaStr

NOVEMBER 5, 2021

You need it to get a sense of how you are doing in SaaS, and how to plan your sales and marketing spend. As one of the leading later-stage B2B VC funds, IVP meets with a ton of SaaS founders at $15m+ ARR. And IVP has published some data to help you benchmark it. The average Magic Number at $15m ARR is 1.2.

Scale

SaaStr

APRIL 4, 2023

I see so many SaaS and B2B companies end up with their long tail and smallest customers only contributing a single digit percent of revenue as they scale, even if it starts off much higher. I had two discussions just last week on this, one with a great SaaS company at $30m ARR, another at $140m ARR.

Scale

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services

GetUplift

JULY 4, 2024

Michela Fossati-Bellani VP of Growth Marketing , Strata Identity Optimizing your website, campaigns and marketing strategy for conversion — regardless if it’s to a free trial, a paid plan, a demo, a sales call or a sign up for the company newsletter — is never easy. They’re a great partner.

Scale

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue

Sales Hacker

JUNE 30, 2022

6 steps to creating sales and marketing alignment. Watch the webinar: Making ABM Stick: How to Create Marketing and Sales Alignment that Lasts. Why is sales and marketing alignment so important to ABM? B2B buying has changed. 6 steps to create sales and marketing alignment that lasts. The Iron Horse insight.

Management

SaaStr

NOVEMBER 23, 2021

Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our sponsors. Take sales intelligence platform, Dooly , for example.

Strategy

SaaStr

MAY 30, 2024

Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. You want customers to understand the product and pricing and start using it on their own. Sales-Led vs. Product-Led vs. Hybrid What are the pros and cons of different motions?

Scale

SaaStr

FEBRUARY 3, 2021

Often marketers can get caught up in driving conversions through emotional resonance in our marketing messages. While that is undoubtedly a legitimate strategy, B2B buyers, especially at the enterprise level, need logical, fact-based reinforcement to commit to a sale. #2 . #1 Rational & Committee Buyers.

Enterprise

Kellblog

MAY 4, 2023

So much fun, in fact, that we ran long and they ended up splitting the episode in two parts: one focused on founder sales knowledge (material derived from the Balderton Founder’s Guide to B2B Sales that I wrote and about which I’ve blogged here ) and the other focused on sales & marketing alignment.

Sales

SaaStr

JUNE 5, 2021

It will be the largest non-vendor event in the world for business software, by far, and perhaps the one really Tier 1 B2B event this year. Fast foward to today, and we’re planning the 7th SaaStr Annual for 10,000 attendees. I knew what I liked about Dreamforce, Boxworks, etc. — and what I didn’t.

Interviewing

SaaStock

MARCH 21, 2019

The unique model that the Boston-based VC firm has is to provide strong support to companies post their investment to help them refine business models, pricing, marketing so they can ultimately scale. Prior to joining OpenView, Ashley cut her teeth in Wayfair.com where she executed their expansion into B2B.

Scale

Intercom, Inc.

OCTOBER 29, 2019

Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs. Some approaches to segmentation I’ve seen and used in my career include: Performance: If we choose to segment by business model and vertical, do we see B2B customers start at higher revenue than B2C customers (acquisition)?

Business

Intercom, Inc.

JANUARY 28, 2020

Enter GetAccept , the all-in-one platform for B2B sales teams that brings video, live chat, proposal design, document tracking and e-signatures together to simplify the life of a sales team. And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth.

Scale