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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

This episode is an excerpt from a session at SaaStr Scale. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. AWS’s marketplace has seen 1.5 Rico Mallozzi, Sr.

Scale 236
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. What they’re seeing with GenAI and Google Cloud is an opportunity to grab share from AWS. It was interesting because they got to interview a bunch of customers and sales executives.

Cloud 270
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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.

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Why Can’t SaaS Companies Just Mint Cash?

SaaStr

Why did sales-driven Qualtrics get to $100m+ in ARR without ever raising a nickel, and generating more than $20m a year in free cash flow ? Does it cost so, so much to host a few million lines of code on AWS? Sales, done right, should be accretive (although expect sales efficiency to ultimately decline post-Initial Scale).

Scale 276
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10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2 (Pod 653 + Video)

SaaStr

In this post , SaaStr Founder and CEO Jason Lemkin shared five super simple ways to generate more leads and grow your company that always work. Now, he has five more marketing strategies that are sure to generate more leads if done right. Now, go find 30 other prospects exactly like them. Customers and prospects will come.

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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: At scale, this is a jigsaw puzzle,” he said. I can leave my horrible sales job making $240k OTE and be a solopreneur.

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Notes from Office Hours with Lisa Lawson

Tom Tunguz

To make a partnership successful, your startup will need to teach another sales team to sell your product. The CEO may want a partnership for brand association. The sales team asks for more leads. After scaling sales enablement successfully, the next step is to understand where your customers are.

Scale 315