OpenView Labs

OCTOBER 26, 2021

At this point you’ll want to seriously interrogate whether your current set of users are going to be the ones to take you public, and whether your total addressable market (TAM) can justify your growth targets and further investment. 3 famous freemium SaaS acquisition strategies (and why they’re so good). The same with your team.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

Buffer Resources

SEPTEMBER 5, 2023

It’s the responsibility of the social media executive to own this budget and ensure it delivers a significant return on investment. Paid is focused on conversions, click-through rates, and costs-per-acquisition.” Next, invest time in building a solid network. Experts predict that figure will increase to 20.3

Social Media 110

Social Media Sales Hiring Branding Technical Review 110

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. You joined the company at a pretty interesting time. And that’s kind of how the company has grown over the years.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

ProfitWell

MARCH 6, 2020

When you think about all the investments you’ve made in your business, have you stopped to consider your employees—arguably the most important investment of all? So the question for you is: Do your organization’s strategic objectives require a refresh of your company culture? Have you stopped to consider your employees?

Customer Lifetime Value 52

Customer Lifetime Value Social Media User Experience Construction 52

SaaStr

FEBRUARY 22, 2019

We invest all over the country and very much in Europe as well including Paris. And the first person doing that was actually Jason Lemkin which was when we grew up we Jason invested and he said no guys now you need to go and do things properly like find the V.P. So traditional companies train people yearly or quarterly.

Sales Hiring 120

Sales Hiring Scale Sales Recruiting Company Culture 120

CustomerSuccessBox

SEPTEMBER 15, 2021

Due to high records in the cost of customer acquisition, brands have become much more invested in developing strong customer relationships. Customer Acquisition. Bonus Tip: What is Customer Acquisition Cost? They may want to focus more on product enhancements and customer acquisitions. Company knowledge.

Outsourcing Services 52

Outsourcing Services Outsourced Development Customer Success B2B 52

Valuize Consulting

NOVEMBER 3, 2021

Investing in Employee Experience results in higher employee retention and increased performance. In fact, companies that prioritized Employee Experience achieved 1.8 Fortunately, investing in your Employee Experience also has a far-reaching impact on your Customer Experience motion. Exceptional EX Drives Exceptional CX.

Underperforming Technical Team 52

Underperforming Technical Team Sales Recruiting Data Sales Hiring 52

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Billion acquisition is just one milestone in the early innings of the company’s story. Does it have to be in person?

Scale 137

Scale SaaS Payments Sales Recruiting Payment Services 137

Neil Patel

APRIL 9, 2021

Investing in workforce development and onboarding is an expensive process. If you’re consistently trying to hire people and dealing with turnover, it may not be so much about the process but more about your talent acquisition. Their goal was to improve company culture by developing the best hiring and workforce management process.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

Buffer Resources

SEPTEMBER 5, 2023

It’s the responsibility of the social media executive to own this budget and ensure it delivers a significant return on investment. Paid is focused on conversions, click-through rates, and costs-per-acquisition.” Next, invest time in building a solid network. Experts predict that figure will increase to 20.3

Social Media 52

Social Media Sales Hiring Branding Technical Review 52

Casey Accidental

NOVEMBER 13, 2019

If driving more customers was your customers’ #1 need, and that’s not what you helped them with, you probably didn’t build a very successful business, or the problem of solving customer acquisition for that market is very difficult. But SAAS companies continue to grow on the public markets. 2 Desire for Market Networks.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

Chargify

APRIL 23, 2019

Our recurring billing services let SaaS companies focus on their business and customer acquisition instead of the nuts and bolts of billing. Spending too much on customer acquisition before product/market fit. Finding the channels that allow you to scale customer acquisition. Not pivoting when it’s needed.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OpenView Labs

MAY 18, 2020

Build a measurement mindset into your company culture and your product from the start. It takes lots of practice to create a product culture that intrinsically knows everything you build should be measured and every feature should be rolled out as a test. Acquisition. Measure early, measure often. Activation.

Metrics 53

Metrics Startup Investment Company Culture 53

SaaStr

APRIL 29, 2022

Understanding how new team members will contribute to your company culture is important. You can teach almost anyone to do a great job, but it’s essential that your people can embrace the way your company operates. One of the most rewarding and challenging avenues of growth is acquisition and integration. Key Takeaways.

Scale 216

Scale Scaling Company Culture Leadership 216

Totango

FEBRUARY 10, 2021

Prioritize a Culture of Customer Success. An environment that nourishes customer success starts with your company culture. We invest in improving our apps to reduce the number of steps involved in lead generation.”). Use these methods to promote greater success for your customers and better results for your business.

Scale 87

Scale Customer Success Retention Strategy 87

SaaStr

DECEMBER 3, 2020

As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader. Before Quip, Sam spent an incredible 3 years at Dropbox where he was the first enterprise sales rep in the entire company.

Scale 185

Scale Sales Hiring Sales Recruiting Sales 185

SaaStr

MAY 31, 2019

And they can make these kind of trade offs in their own head around, should I stop working on this other project to fix this one thing really quickly that’s gonna have a big impact, or should I postpone working on this other thing because there’s this sort of larger investment that we need to make that’s more impactful.

VP of Engineering 142

VP of Engineering Sales Hiring Scale Systems Review 142

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. What does Steve believe is the right culture for devops teams? billion acquisition. billion acquisition by Cisco.

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

SaaStr

NOVEMBER 28, 2019

I remember talking to Belgium investors at the time and everybody said, look, enterprise software is dead, there’s no opportunity through investment. Teddie : And also we’ve seen the BI market that’s been acquisitions at the last. Felix : There’s no way to be successful with enterprise software.

Sales Hiring 190

Sales Hiring Scale Sales Recruiting Government 190

SmartKarrot

SEPTEMBER 11, 2020

The comparison between recurring and acquisition business cannot be put more eloquently than Callum’s tweet. All new acquisitions build over and above that. Recurring revenue is the safety net of a business that can be leveraged for investing further into new acquisitions. Recurring business is your minimum threshold.

Customer Success 10

Customer Success SaaS Company Culture Acquisition 10

SmartKarrot

MAY 17, 2022

Overspending on customer acquisition is another major risk in this phase. This should be the priority rather than overspending on new customer acquisitions. At the same time, your SaaS business will have to accommodate increasing capital requirements to support the aggressive scaling and customer acquisition.

Startup 10

Startup SaaS Payments Payment Services Sales Hiring 10

Intercom, Inc.

APRIL 25, 2019

Making sure culture scales as you grow. Company culture can be especially delicate when a startup is experiencing hypergrowth. Hiring is one of the biggest areas of investment in your business, so it’s essential to go to great lengths to recruit (and keep) happy employees.

Scale 136

Scale Sales Hiring Sales Recruiting Scaling 136

SaaStr

JANUARY 10, 2020

Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. Before that and Bob co-founded RJ Metrics where he built a global base of online retailers, leading to their acquisition by Magento Commerce in 2016. Loving our podcast content?

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

SaaStr

SEPTEMBER 18, 2020

They’ve invested in all of these other businesses. And now they’re sitting in your conference room at your little company, and telling you, “Hey. You should go fix that, so that you have the opportunity to make these types of investments along the way, but totally get that it’s not for today.”

Sales Hiring 242

Sales Hiring CTO Hire Scale Investment 242

Intercom, Inc.

MARCH 14, 2019

At companies like LinkedIn, Lever and now Survey Monkey, she’s woven customer centricity deep into the fabric of the business – whether that’s in the process of product development, the company culture or how teams work day to day. Use customer insights to boost customer acquisition.

Scale 178

Scale Sales Recruiting Sales Hiring Company Culture 178

SmartKarrot

DECEMBER 16, 2021

A customer might continue to use a product out of sheer need or habit but won’t want to invest any further if service, support, and the purchase journey aren’t seamless. Right now, as we prepare for economic flux and conservative demand from customers, companies need to drive up their CX quality if they are to grow the business.

Technical Review 11

Technical Review Technology Cost optimization & reporting Customer Lifetime Value 11

Totango

JULY 1, 2022

Different factors determine loyalty: where B2C SaaS users may prioritize values such as price or user experience, B2B customers place more emphasis on return on investment. Cultivate a company culture that values your customers by taking steps such as prioritizing customers in your mission statement, policies, and procedures.

B2B 110

B2B B2C Underperforming Technical Team Business 110

Tom Tunguz

AUGUST 7, 2017

At some point in the life of most SaaS companies, the business will be faced with the question, when should we move up market? The strategic question might be catalyzed by increasing cost of customer acquisition in the core SMB segment. How much cash is the management team willing to invest into the enterprise experiment?

SMB 155

SMB Sales Funnel Company Culture Enterprise 155

SaaStr

JUNE 2, 2023

Whether in customer acquisition, the revenue growth spectrum, or elsewhere, know that you’ll need to find the bottleneck and apply enough pressure and attention to alleviate it and move it elsewhere. .” Pull different levers at different times throughout your journey to maximize value for those who are invested in your growth.

Sales Recruiting 219

Sales Recruiting Sales Hiring Scale Branding 219

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. There’s investment arms all over the UK.

Technical Advisors 166

Technical Advisors Scale Sales Hiring Sales Recruiting 166

SaaStr

JULY 20, 2021

The angel investors are people who invest their own money. These are people who have a bit of money, but the money they invest you is actually a substantial share to them. I thought, ludicrously so, they made money by investing their money in my company, and then waiting until the end, and then getting paid out with me.

Underperforming Technical Team 242

Underperforming Technical Team Sales Hiring AWS Business Model 242

SaaStr

DECEMBER 10, 2019

WePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites & small business software. The day that acquisition closed, we became a 250,000 person company. Tina Hsiao : Awesome.

Payment Services 134

Payment Services Merchant Services Payment Solutions Payments 134

Intercom, Inc.

JULY 12, 2018

He’s also co-founded Color Genomics and invested in and been an adviser to companies like Airbnb, Coinbase, Instacart, Square, Stripe and more. I hosted Elad on the podcast for a conversation that ranged from the key themes of his new book to scaling a healthy culture and ins and outs of mergers and acquisitions.

Sales Hiring 120

Sales Hiring Scale Sales Recruiting Technical Advisors 120

CustomerSuccessBox

JULY 19, 2022

Renewing customers contribute significantly to your annual recurring revenue (ARR), which is an important part of the revenue stream that allows businesses to predict and strategize their internal investments. Acquisition. Customer acquisition is the process of acquiring new customers for your company.

Customer Success 52

Customer Success SaaS Payments Payment Services Outsourced Development 52

SaaStr

JUNE 4, 2021

JB: And how did this kind of style of management or company culture started? Olivier: So the choice for us was … Actually, we were forced to do it because when we started the company it was really, really hard for us to raise money. JB: So they’re big PM teams, big product teams, and investing in them.

Scale 277

Scale Underperforming Technical Team Sales Hiring Engineering 277

SaaStr

FEBRUARY 14, 2020

How did her time at Gusto teach her about the right way to build company culture? Jaleh Rezaei: And then finally, this last one I learned from Josh, which is all of the small tweaks and care that you need in order to build a great culture, it just takes so much commitment early on. Where do so many go wrong with this?

Scale 198

Scale Sales Hiring B2B Scaling 198

SaaStr

APRIL 16, 2019

So, I would encourage you just to … When you’re traveling, when you’re meeting with people, invest in getting coffee, getting intelligence. Everything from whether your competitors are raising capital, whether folks are looking at an acquisition. Well, the good news is, it gets easier the bigger you get.

CTO Hire 164

CTO Hire Travel Underperforming Technical Team CTO Coach 164