The Private Equity Math of 1+1=3 in SaaS Acquisitions

SaaStr

In other cases, getting to invest more heavily for a few years as private company can fuel faster growth, and a later IPO at a much higher price. The post The Private Equity Math of 1+1=3 in SaaS Acquisitions appeared first on SaaStr. Datto getting acquired for $6.2B

How to prepare your startup for acquisition

Chart Mogul

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. Every stage of the startup acquisition process – and I mean every stage – is a negotiation. Customer Acquisition Cost (CAC).

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How to Build a SaaS Customer Acquisition Strategy

Baremetrics

So what works (and doesn’t work) as a SaaS acquisition strategy? In this article, you’ll learn 5 keys to building a purpose driven acquisition strategy for your SaaS and how to avoid common mistakes along the way. Only then can you create an acquisition plan.

An Ingenious Guide on Convincing Your Senior Leadership Team to Invest More in Customer Experience

SmartKarrot

The struggle to convince your senior leadership team to invest in customer experience has always been there for decades. So, what is the best way to convince the core leadership to invest in customer experience? Quantifying returns on CX investments.

New Study: 2018 State of Embedded Analytics Report

Embedded analytics also helps companies master efficient customer acquisition and retention. In terms of customer acquisition and retention, embedded analytics unquestionably boosts business. The survey results confirm that embedding analytics is well worth the investment.

How Long Does It Take To Get to A Billion+ Acquisition in SaaS? About 10 Years

SaaStr

The other day Coupa did its first $1B+ acquisition, of 18+ year old Llamsoft. There should be a lot more billion+ acquisitions in Cloud and SaaS, if only because there are more decacorns to buy them. It’s a bigger deal than a VC firm investing at $1B pre-money, in many ways.

Layoffs Are Less Common Today After Acquisitions. But Here’s When They Happen.

SaaStr

Q: After an acquisition, how long before severance packages are offered due to layoffs/downsizing? Layoffs and downsizing are less common in most tech acquisitions today. They’re often let go right after an acquisition, sometimes with a severance package.

Three Secrets to a Successful Acquisition

SaaStr

An acquisition can make or break your startup. Take IBM’s recent purchase of RedHat to accelerate hybrid cloud adoption, or Salesforce’s acquisition of Mulesoft to coordinate, unlock, and integrate customer data better than any competitor. As a former M&A attorney and serial SaaS founder myself, I’ve experienced acquisitions from every point of view. Always always always check to make sure you have clean rights to an acquisition target’s technology.

Customer Acquisition Cost (CAC): Everything You Need to Know

SmartKarrot

Of the many business metrics that are used in the customer success niche, customer acquisition cost (CAC) accounts to be a crucial one. What is Customer Acquisition Cost? Customer acquisition cost is the cost to the company for converting a probable prospect into a loyal customer.

Protocal: Private Equity Investments in SaaS Are Up 142% From Last Year

SaaStr

Protocol and Pitchbook partnered to do a comparison to see what’s happening in Private Equity and enterprise deals so far in 2021, and the data is a bit jaw-dropping: Just in 1H’21, PE invested $20.4B

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Customer Acquisition Tactics .

How to Prepare Your Startup for Acquisition

Chart Mogul

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. Every stage of the startup acquisition process – and I mean every stage – is a negotiation. Customer Acquisition Cost (CAC).

The Pros and Cons of Letting Your Biggest Customer Invest In You

SaaStr

Q: I run a bootstrapped software company and our biggest customer (60% of our revenue) has offered on several occasions to invest in the company. Taking an investment from your largest customer certainly will complicate things. Rarely keep investing after the initial investment.

Driving SaaS Customer Acquisition w/Success Metrics

Chaotic Flow

Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. SaaS profit = current customers x ( avg recurring revenue – avg recurring cost ) – new customers x avg acquisition cost. Is it possible to apply SaaS customer success metrics to customer acquisition? SaaS customer acquisition is merely SaaS prospect success. This third post examines their use in SaaS customer acquisition.

Customer Acquisition vs Customer Retention: What Should SaaS Companies Prioritize?

SmartKarrot

Of all the debates that one can possibly have in the world of sales and marketing, one that takes no backseat is customer acquisition vs customer retention. What is Customer Acquisition? Customer acquisition is the process of acquiring new customers.

The Secrets of Scaling to Acquisition

Chart Mogul

The software M&A (mergers and acquisitions) market saw its best year yet in 2020, and it’s on track to see another record year in 2021. In this episode, we discuss Thomas’s journey in entrepreneurship and how he helps companies on their way to acquisition.

What Is Product-Led Storytelling and How to Use It to Supercharge SaaS User Acquisition?

SmartKarrot

Further, we will discuss the ways in which you can use it to supercharge your user acquisition. In a nutshell, a brand story is not a useless thing but a product story serves the purpose of user acquisition in a better way.

Battery Ventures: VC Investments Are Way Up. But Deals Aren’t.

SaaStr

Battery Ventures’ data says while VC investment $$$ are on fire — they aren’t going into more startups. Private Equity did 48+ $100m acquisitions in 2020. The post Battery Ventures: VC Investments Are Way Up.

A B2B SaaS CFO’s guide to Customer Acquisition Cost (CAC)

OPEXEngine

Well, capturing as much total available market (TAM) makes growing your business through customer acquisition necessary. What is Customer Acquisition Cost (CAC)? Customer acquisition cost (CAC) is arguably one of the most important metrics for fast-growing B2B SaaS companies.

Tracking Customer Acquisition in SaaS

Pierre Lechelle

When was the last time you invested money into Customer Acquisition? Tracking Customer Acquisition can solve all […]. Cet article Tracking Customer Acquisition in SaaS est apparu en premier sur Pierre Lechelle. Are you a CMO? Today? When was the last time you felt confident spending one dollar because you’d get back 10 dollars? And I’m not speaking about extrapolating LTV. I’m speaking about real LTV on a specific customer.

What is customer acquisition cost and why does it matter?

Inside Intercom

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth. What is Customer Acquisition Cost (CAC)? How Customer Acquisition Cost (CAC) works day-to-day.

Customer Acquisition Spending: Lessons from Workday

Practical Advice on SaaS marketing

Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. times more on customer acquisition than annual revenues, and in 2007 it spent nearly 18 times more than annual revenues. Though the cost of customer acquisition relative to annual revenues has declined steadily, on-going customer acquisition expenses will continue to keep Workday in the red for some time.

Disrupting the Desk Phone: How and Why We Made a $50M Acquisition with Dialpad (Video + Transcript)

SaaStr

Thanks so much everyone for joining us for our fireside chat today, disrupting the desk phone: how and why we made a $50 million acquisition. We are an enterprise-focused VC fund in New York, and we invest in enterprise startups throughout the country and it’s both a privilege and a blast to be here with one of our WorkBench portfolio companies, DialPad with Craig Walker, founder and CEO, and Dan O’Connell, chief strategy officer and former CEO of Talk IQ.

How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. So I have thought for a really long time, and I wrote a book about this, but the more I think about how to drop the cost of user acquisition, the more clear it becomes to me that it’s not about the typical model that people have in their mind when they’re thinking about this, and the typical problem set that people are trying to solve.

Customer Acquisition Cost: The Secret Weapon of Successful Startups

Chart Mogul

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). What is the Customer Acquisition Cost? CAC stands for customer acquisition cost.

8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? And don’t forget that buyer persona-focused and well-designed packages can deeply affect your prospects and encourage them to make a buying decision faster. How to avoid mistakes while implementing your SaaS customer acquisition strategy? Are all mistakes equal?

SaaS acquisitions can be tricky

Practical Advice on SaaS marketing

Having lived through several acquisitions during my career in technology companies, I have some idea of what the folks at SuccessFactors (acquired by SAP last year) and Taleo (acquired by Oracle a few weeks ago) are going through. One reason behind the acquisitions of software-as-a-service (SaaS) companies is the high cost of sales and marketing. Even well-established SaaS companies typically pay 40 percent or more of their annual revenue on customer acquisition.

Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

That’s an expensive mistake if you make the wrong investment. Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisition Trends.

How to Calculate the Cost of Customer Retention Versus Customer Acquisition

Totango

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. When you add up all the factors which go into acquisition, the cost of customer acquisition quickly becomes expensive.

The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics (Video + Transcript)

SaaStr

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. You have a face transition, you have a mini brand, and then you have a brand, and then once you have a brand investing in it, it actually is more important than we realize. It’s worth every ounce of investment.

8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? And don’t forget that buyer persona-focused and well-designed packages can deeply affect your prospects and encourage them to make a buying decision faster. How to avoid mistakes while implementing your SaaS customer acquisition strategy? Are all mistakes equal?

5 customer acquisition strategies for winning new customers

Inside Intercom

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. To help you understand and improve your customer acquisition, we asked SaaS leaders within and outside of Intercom to reveal their top customer acquisition tactics. Mobilize your influencers to drive customer acquisition.

Building an Acquisition-Centered Content Strategy for Your Product

OpenView Labs

When it comes to content acquisition, most of the battle is fought in the strategic arena: how you plan your content and what you produce has almost everything to do with the pliability and elasticity of your conversion optimization efforts.

Usefulness of SaaS Metrics Lies in Context, Not Isolation

OPEXEngine

High customer acquisition costs, like some low conversion rates, shouldn’t automatically be considered a bad signal. Janz, whose company invests in SaaS startups, doesn’t speculate on an optimal CAC to LTV ratio; that will differ based on each company’s business model.

Build a sustainable customer acquisition strategy

Inside Intercom

Or on the other hand, invest too little money in a channel that has the potential to bring in many more customers than it does right now. The best way to improve your customer acquisition is to have a set strategy – one where you know how you’re going to generate demand, what you’re spending on these efforts and how you’re going to convert visitors into paying customers. What is customer acquisition? Customer acquisition starts with your product.

How Will DiscoverOrg’s Acquisition of ZoomInfo Affect Sellers?

Sales Hacker

A few months ago we wrote about Zoominfo’s acquisition of Datanyze in an effort to strengthen its sales intelligence engine. This acquisition also further validates a key theme we mentioned a few months back with the previous acquisition: we’re continuing to head into a heavy period of sales stack consolidation and more mergers and acquisitions are going to happen amongst players. If you’re an investor, do you still invest in tools like these?

Customer Acquisition Cost: The Secret Weapon of Successful Startups

Chart Mogul

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. What is the Customer Acquisition Cost? CAC stands for customer acquisition cost.