SaaStr

APRIL 2, 2023

Later on, when we thought a new acquisition of raw technology was ready to scale (it wasn’t – it is now) In 2022 (like many companies), when we misread the “COVID bump” of 2021 for a secular change in software In each case, the mistake wasn’t being aggressive. Mistake: Not parting ways well always In startups, relationships end.

Sales Hiring 261

Sales Hiring Scale Scaling Customer Success 261

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. You can get lists of people who engage with certain content similar to yours. What is an insight? LinkedIn provides ways for you to narrow it down even further.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

User Pilot

FEBRUARY 5, 2021

Identifying opportunities to improve the customer acquisition strategies to increase user engagement with the product. Making the user onboarding process seamless to help customers engage with the product easily and quickly. This is when product growth managers focus greatly on existing and potential customers.

Management 105

Management Sales Hiring Onboarding User Experience 105

CustomerSuccessBox

SEPTEMBER 15, 2021

Due to high records in the cost of customer acquisition, brands have become much more invested in developing strong customer relationships. Customer Acquisition. Bonus Tip: What is Customer Acquisition Cost? They may want to focus more on product enhancements and customer acquisitions. Company knowledge.

Outsourcing Services 52

Outsourcing Services Outsourced Development Customer Success B2B 52

Valuize Consulting

NOVEMBER 3, 2021

According to a recent study by IDC, 85% of business leaders agree that an improved employee experience and higher employee engagement result in a better customer experience, higher customer satisfaction, and higher revenues for their organization ( 2021 ). How can we incorporate our culture into our interactions and processes?

Underperforming Technical Team 52

Underperforming Technical Team Sales Recruiting Data Sales Hiring 52

Buffer Resources

SEPTEMBER 5, 2023

“For organic, I share impressions, engagements , and share of voice. Paid is focused on conversions, click-through rates, and costs-per-acquisition.” “It's important that our platforms are growing and that our audience and followers are engaging with the content we are putting out there.”

Social Media 52

Social Media Sales Hiring Branding Technical Review 52

ProfitWell

MARCH 6, 2020

“When Autodesk set the goal of moving to a subscription-based business, company leadership knew change was necessary because the company as a whole would be engaging with customers differently.". So the question for you is: Do your organization’s strategic objectives require a refresh of your company culture?

Customer Lifetime Value 52

Customer Lifetime Value Social Media User Experience Construction 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. You joined the company at a pretty interesting time. And that’s kind of how the company has grown over the years.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Billion acquisition is just one milestone in the early innings of the company’s story. Does it have to be in person?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

User Pilot

JULY 17, 2023

Adoption – continuously driving product or feature engagement so that they get embedded in users’ workflows. Company size and resources. Company culture. Product onboarding – designing experiences that enable users to discover the product value. Do you want to oversee the work of your team closely?

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

Chargify

APRIL 23, 2019

Our recurring billing services let SaaS companies focus on their business and customer acquisition instead of the nuts and bolts of billing. Spending too much on customer acquisition before product/market fit. Finding the channels that allow you to scale customer acquisition. Not pivoting when it’s needed.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Casey Accidental

NOVEMBER 13, 2019

If driving more customers was your customers’ #1 need, and that’s not what you helped them with, you probably didn’t build a very successful business, or the problem of solving customer acquisition for that market is very difficult. But SAAS companies continue to grow on the public markets. 2 Desire for Market Networks.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaStr

DECEMBER 3, 2020

As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader. Before Quip, Sam spent an incredible 3 years at Dropbox where he was the first enterprise sales rep in the entire company. How well are they engaging?

Scale 172

Scale Sales Hiring Sales Recruiting Sales 172

OpenView Labs

MAY 18, 2020

Build a measurement mindset into your company culture and your product from the start. It takes lots of practice to create a product culture that intrinsically knows everything you build should be measured and every feature should be rolled out as a test. Acquisition. Measure early, measure often. Activation.

Metrics 53

Metrics Startup Investment Company Culture 53

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. billion acquisition. billion acquisition by Cisco. It was also as well a very provocative business model. Can you remove it?

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

SmartKarrot

DECEMBER 16, 2021

By prioritizing experience, you save money in the long-term, making each existing customer more profitable and thereby reducing efforts needed for new customer acquisition. From company culture to your very business model, every element must be crated with a CX focus to ensure you meet the mark.

Technical Review 11

Technical Review Technology Cost optimization & reporting Customer Lifetime Value 11

SaaStr

JANUARY 10, 2020

Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. In the early days, partnerships can be a distraction, how does Bob determine between right and wrong when determining whether to engage in a partnership? Loving our podcast content?

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

Intercom, Inc.

MARCH 14, 2019

At companies like LinkedIn, Lever and now Survey Monkey, she’s woven customer centricity deep into the fabric of the business – whether that’s in the process of product development, the company culture or how teams work day to day. Use customer insights to boost customer acquisition.

Scale 178

Scale Sales Recruiting Sales Hiring Company Culture 178

SmartKarrot

APRIL 18, 2023

A customer success team can further improve a companies’ sales through engaging in processes that includes upselling and cross-selling to customers. Design a Success Model The first step in scaling a customer success team is to design a success model that aligns with your company’s goals and values. 30% Interview results.

Scale 10

Scale Customer Success Scaling Sales Hiring 10

Totango

JULY 1, 2022

Customer loyalty is a client’s devotion to a brand as expressed by their willingness to continue buying a company’s products and to recommend their products to others. In a B2B SaaS context, SaaS customer loyalty is expressed primarily through actions like subscription renewals, upsell purchases, referrals and product engagement.

B2B 108

B2B B2C Underperforming Technical Team Business 108

SmartKarrot

MARCH 8, 2022

An Award-Winning Customer Success Professional, Asha Patel is known for leading teams and delivering strategic plans for improving the customer experience in a company. She is a coach who focuses on personal development, relationship building, success planning, customer engagement and retention, and customer journey. Daphne Lopes.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

Chart Mogul

APRIL 15, 2020

They are called that because they are usually featured in the “About Us” section of your company’s website. They serve as a summary of your brand’s mission and vision through a friendly and engaging lens. They may sound like big abstract concepts, but when put into action, they form your brand’s culture. Click To Tweet.

Sales Hiring 64

Sales Hiring Sales Recruiting Company Culture Social Media 64

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. dollar acquisition. You do whatever you want.

Technical Advisors 157

Technical Advisors Scale Sales Hiring Sales Recruiting 157

SaaStr

JUNE 2, 2023

How they conduct themselves, engage, market the brand, and set a tone, reflect on the brand. Whether in customer acquisition, the revenue growth spectrum, or elsewhere, know that you’ll need to find the bottleneck and apply enough pressure and attention to alleviate it and move it elsewhere.

Sales Recruiting 213

Sales Recruiting Sales Hiring Scale Branding 213

SaaStr

DECEMBER 10, 2019

WePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites & small business software. The day that acquisition closed, we became a 250,000 person company. Tina Hsiao : Awesome.

Payment Services 134

Payment Services Merchant Services Payment Solutions Payments 134

CustomerSuccessBox

JULY 19, 2022

Acquisition. Customer acquisition is the process of acquiring new customers for your company. Customer acquisition begins with your go-to-market strategy, which directs how you sell your product, which includes: How your pricing strategy appears Who your target customers are and how you plan to reach them.

Customer Success 52

Customer Success SaaS Payments Payment Services Outsourced Development 52

ProfitWell

JULY 30, 2020

First, we’ll look at content customer acquisition cost, or CAC, and how retention is much better for companies producing content. Content CAC, or customer acquisition cost, is 15% less than paid CAC, according to our research. A culture with too many meetings is a red flag. Content = better retention rates. click here.

Entertainment 52

Entertainment Content Marketing B2B Education 52

SaaStr

MARCH 20, 2019

Jeff Lawson is the Founder & CEO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. Last year Twilio acquired SendGrid bringing email into one seamless customer engagement platform. Harry Stebbings: Can you guess?

Underperforming Technical Team 121

Underperforming Technical Team Development Software New CTO 121

SaaStr

JUNE 4, 2021

JB: And how did this kind of style of management or company culture started? Olivier: So the choice for us was … Actually, we were forced to do it because when we started the company it was really, really hard for us to raise money. We’ll watch the engagement, of course, when that’s not original.

Scale 265

Scale Underperforming Technical Team Sales Hiring Engineering 265

SaaStr

FEBRUARY 14, 2020

How did her time at Gusto teach her about the right way to build company culture? But then, once we get that customer and they come and actually engage with us, instead of putting our best, most relevant foot forward, we give everybody the same experience. * What were Jaleh’s biggest takeaways from her time at Gusto?

Scale 185

Scale Sales Hiring B2B Scaling 185

SaaStr

JULY 20, 2021

When you need to do something outside of that, you should engage appropriately outside of that, but you also shouldn’t go beyond and mistake one for the other. As a result, you should be aware of what are the limits of your power. You should make plans that actually stay within the limits of those power.

Underperforming Technical Team 241

Underperforming Technical Team Sales Hiring AWS Business Model 241

SaaStr

MARCH 3, 2020

So I worked for Jason Lemkin for about six years, half of which was EchoSign and the other half of which was Adobe post acquisition. So I wanted to get the experience of working for a Fortune 500 tech company. Engagement with the lower level kind of end user people. Was the 10th employee and VP of Sales for EchoSign.

Sales Hiring 154

Sales Hiring Sales Recruiting CTO Hire Scale 154

OpenView Labs

MAY 21, 2019

It’s an attractive model for all kinds of businesses because being able to drive growth through product usage is really critical if you want to lower your customer acquisition costs and increase customer lifetime value. But, in a PLG company, which individuals or functions are responsible really depends on the culture of the company.

Customer Lifetime Value 61

Customer Lifetime Value Onboarding Company Culture Finance 61

OpenView Labs

MAY 21, 2019

It’s an attractive model for all kinds of businesses because being able to drive growth through product usage is really critical if you want to lower your customer acquisition costs and increase customer lifetime value. But, in a PLG company, which individuals or functions are responsible really depends on the culture of the company.

Customer Lifetime Value 57

Customer Lifetime Value Onboarding Company Culture Finance 57

Sales Hacker

JULY 17, 2018

Account-based selling is a hyper-personalized customer engagement strategy. Using ABS, entire teams engage with multiple stakeholders at a single prospective company. Using ABS, entire teams engage with multiple stakeholders at a single prospective company. Establish the buyer personas your team expects to engage.

Scale 57

Scale Sales B2C Outsourced Development 57

SaaStr

FEBRUARY 22, 2019

As for Nick, prior to Gainsight he was the CEO @ LiveOffice where he grew cloud archiving ARR from $2m in 2008 to $25m in 2011 and drove and negotiated the acquisition by Symantec for $115m in cash. You’ll see that a lot in these large ACV high touch businesses where the sales team stays engaged for the lifecycle of the customer.

Sales Hiring 115

Sales Hiring Customer Success Scale Sales Recruiting 115

OpenView Labs

MAY 21, 2019

It’s an attractive model for all kinds of businesses because being able to drive growth through product usage is really critical if you want to lower your customer acquisition costs and increase customer lifetime value. But, in a PLG company, which individuals or functions are responsible really depends on the culture of the company.

Customer Lifetime Value 40

Customer Lifetime Value Onboarding Company Culture Finance 40