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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood.

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5 Interesting Learnings from Palantir at $2.7 Billion in ARR

SaaStr

Growth Has Re-Accelerated Fueled by commercial and government contracts, and by AI-related demand in both, Palantir is seeing growth re-accelerate from 2023. Bootcamps With 1,025+ Organizations Are a Key Marketing Strategy Customers want to solve their big data problems with AI, but aren’t 100% sure how. Let’s dig in.

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The Top 10 SaaStr Sessions of 2023! Loom, YCombinator, Craft Ventures, Rippling, UiPath and More

SaaStr

Why You’re Unfundable in 2023: The Cold, Hard Truths About SaaS with SaaStr CEO Jason Lemkin #6. Go to Market Strategies That Led To Divvy’s $2.5B CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah #10. Exit with Divvy’s Former CRO, Sterling Snow #7.Scaling

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Feedback Frenzy: Restoring Customer and Internal Alignment for Product Success

Speaker: Evan Leong - CEO & Founder, Product Signals

Join our webinar as we delve into customer feedback strategies and explore diverse methods for gathering and organizing feedback. July 26, 2023 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT

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The Great AI Reset: It’s Time to Refound Your Start-Up. Now.

SaaStr

Is your B2B startup now part of the past … because it was founded before 2023? link] — Akshay Krishnaswamy (@hyperindexed) May 5, 2025 The Pre-AI Stigma Is Real If you founded your SaaS company before 2023, you’re wearing the “pre-AI” label whether you like it or not. No one’s coming to save you.

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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

While 2022 was a gloomy year, the skies are parting in 2023. A lot of the uncertainty of 2022 stemmed from changing macro conditions, and now 2023 is seeing more stabilization. In 2021, the average multiple was 34x, decreasing to 30x in 2022, and 26x in 2023. The final strategy is being AI native from the get-go.

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act. In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology. June 14th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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Building User-Centric and Responsible Generative AI Products

Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn

Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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10 Keys to AI Success in 2023

All of this is tightly intertwined with a myriad of complicated technical decisions that can make or break any long-term AI strategy. While AI progress is hard, companies don’t have to get stuck in an endless loop of inertia on their path to value-driven AI.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Are you looking to elevate your CX support strategy? With the numerous changes in the market, it is critical that your CX strategy can evolve and better support your customers regardless of where they are in their journey.

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From Whims to Wins: How a Customer-Centric Portfolio Transforms Product Strategy

Speaker: John Mansour - President, Product Management University

You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic!

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 and more! Save your seat today!

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Keep the Competitive Edge and Reduce Churn

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Armed with this insight, teams can implement well-informed strategies, preserving customer allegiance and diminishing the prevailing churn rates. By proactively identifying and interpreting these indicators, teams can cultivate a comprehensive understanding of customer behaviors and sentiments.