SaaStr
MARCH 23, 2024
Are we thought the endless price increases we saw in 2023? A stunning 76% of you are raising prices in 2024. That’s up from 54% in 2023. Personally, I’m a fan of only raising prices if you’ve earned it, and focusing on raising prices on new customers, not just the base. Apparently not.
SaaStr
SEPTEMBER 28, 2022
HubSpot for example, which has been very judicious on holding the line on pricing and ACVs, raised prices 12% for the first time since 2018 — albeit only on new customers: Slack also similarly did its first pricing increase in history recently, of about 10%: Prices are going up in SaaS. And 2 Better Ways to Do It Anyway.
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SaaStr
DECEMBER 11, 2023
So there’s a perhaps obvious conversation everyone should be having, but isn’t: “Look, in 2023 we basically hid inside our existing customer base. We pushed through record price increases. And we saw even folks like Slack that had never done a true price increase do one for the first time. We made it harder to cancel.
SaaStr
MARCH 14, 2024
That’s way up from 60% in 2023. Mobile Subscription Pricing is Flat, Not Up This is interesting. I suspect it’s because of the huge friction in mobile of moving beyond organic price points like $9.99 a month to pricing, especially for the existing base. #3. So in many ways, they have to be better.
Tom Tunguz
MARCH 23, 2023
The hardest round to raise so far in 2023 is the Series B. Seeds peaked at 1500 in Q1 of 2020 falling to 155 in Q1 of 2023. First, the market hasn’t yet determined the clearing prices for Series B companies. The new pricing norms, the multiples of ARR which declined from 100x ARR , aren’t broadly accepted.
Tom Tunguz
DECEMBER 17, 2022
Here are my predictions for 2023. The hangover from web3’s raucous 2022 extends into 2023. We exit 2023 with inflation below 2.5% The fundraising market thaws, but at materially lower prices than the first half of 2022. In short, 2023 will be the first year of a new-normal era. The Fed tames inflation.
Tom Tunguz
MARCH 27, 2023
Sales cycles shifted dramatically in 2023. The average startup saw a 24% increase in sales cycle from early 2022 to 2023. And yes, enterprise focused companies with usage based pricing models have borne the greatest overall increase of 44%. The data analysis uses the results from the 2023 GTM Survey.
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