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The Wild Ride of Informatica: 32 Years, 2 IPOs, to $8 Billion Acquisition by Salesforce

SaaStr

Billion in 2015 Second IPO in 2021, $10 Billion market cap Salesforce acquires them in 2025 for $8 Billion Man, it's a journey pic.twitter.com/Lmi9NPQbj6 — Jason SaaStr.Ai The Second IPO Strategy Is Real Sometimes you need to go private to reinvent your business model. Informatica acquired for $8 Billion!

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Perpetual License vs. Annual License vs. Subscriptions

Baremetrics

But, how do you decide which licensing model works best for you and your clients? We are going to walk you through a couple of the most popular pricing models—perpetual license and annual license, along with its variant subscription model —as well as mention a couple of the other popular ways to monetize software.

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Understanding the SaaS business model

ProfitWell

The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. What is the SaaS business model.

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Going beyond the subscription model

Chart Mogul

Subscription businesses are experimenting with hybrid billing models, mixing recurring revenue with one-time payments. In the enterprise software market, the move to a recurring revenue model is effectively complete. Cloudflare’s core product is a subscription offering, priced per domain, per month.

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How to Scale SaaS Growth and Optimize SaaS Operations: 7 Essential Tips

Stax

However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurring payments over a longer period of time. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Churn rate.

Scale 117
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Customer retention is the new conversion

Intercom, Inc.

The old world SaaS model was basically all about sign up and convert. The new SaaS model is subscription revenue-driven, which begs the question: what is a conversion today? It’s not just SaaS; subscriptions are taking over. This is what we’ve ended up in: a world of subscription everything.

Retention 223
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Miro’s Andrey Khusid on the art of distributed teamwork

Intercom, Inc.

How have you structured the business model or even the product to make that type of viral spread easier? Has there been any similar moments for you in terms of seeing sudden growth due to changes you’ve made in the products or maybe your business model? This was back in about 2015.