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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

They demonstrate spectacular growth and expansion while revolutionizing and disrupting industries with new business models. How Atlassian does business . The Atlassian business model is unique. Scale-ups are exciting. This meant so many new features to use for every Atlassian customer.

Scale 236
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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

Dave decided to pivot his business model from solopreneurship to building a sellable asset, leading to the creation of Exit 5. Jason Lemkin shares his experience of hiring and investing in his business, which has revitalized his passion for work and brought him renewed purpose and excitement.

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5 Interesting Learnings with ServiceNow, Palantir, and Snowflake

SaaStr

Their largest customers have grown 5x since 2012. Learning 5: Be Who You Are As a Business. Listen to your customers to influence your pricing structure and business model. . Be who you are as a business, and don’t let the status quo dictate your decisions. Palantir wasn’t afraid to take a unique path to their IPO.

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On Platform Shifts and AI

Casey Accidental

It was when Facebook launched mobile ads four years later in 2012 that apps exploded into multi-billion dollar companies. Most of the companies that exist will die in the next five years like the internet bubble as they lack sustainable business models and distribution, but there are a few that won’t (Amazon, Ebay, OpenTable et al.

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SaaS Office Hours at Redpoint with Bill Macaitis

Tom Tunguz

On November 4, we’ll chat with Kenny van Zant, the creator of high velocity inside sales techniques and flywheel business models. In 2012, Bill became CMO of Zendesk and in 2014, Bill joined Slack as CMO. On October 21st, Bill Macaitis, the CMO of Slack will kick off SaaS Office Hours to talk about early stage marketing.

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What is a good SaaS Churn Rate?

Sixteen Ventures

On the flip side, a high churn rate is the reason you ended 2012 with a whole bunch of new customers… but had about the same amount of revenue. Churn is the reason that – though you acquired a lot of new logos in 2012 – you had no significant year over year growth from 2011. Is 5% Monthly Churn Good?

Churn 133
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When marketing gets creepy

Practical Advice on SaaS marketing

And it can be designed and executed to fit within software-as-a-service (SaaS) companies' business model. It can help companies earn credibility and move prospects along a path toward purchasing a solution.

Marketing 100