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Top 10 Tools to Get Your App PLG-d

Frontegg

This philosophy applies to both low and high touch business models, where the vendor has to eliminate all potential usability problems that may arise. Instead you should focus on Natural Rate of Growth (NRG) to determine the percentage of recurring organic revenue. This metric is a strong future revenue indicator.

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How to Calculate LTV (And Why It’s Important)

FastSpring

Lifetime Value (LTV) is a metric that shows the average revenue generated by a customer before they churn. By calculating your customer’s LTV, you can get a better idea of how much each new customer will add to your overall revenue and how much you can justify spending on customer acquisition. In doing so, their LTV tripled.

Scale 135
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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Payments has been around for thousands of years.

Scale 155
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SaaStr Podcast #217: Stripe COO Claire Hughes Johnson on The Trapdoor Decisions to Avoid When Scaling

SaaStr

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Payments has been around for thousands of years.

Scale 119
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Benchmarking Tableau's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

To offset the mostly one-time payment from customers, Tableau employs a land-and-expand strategy. The company went public in 2013 and we’ll use data from their S-1 through 2013 to benchmark the business. In the next seven charts, we’ll explore how Tableau built their business.

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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. Convenience.

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How SaaS Works: Introduction to the Big Picture

How SaaS Works

Introduction The software-as-a-service business model appeals to companies of all sizes from tiny startups to massive Fortune 500 companies. What company does not want predictable, recurring, scalable revenue? You don’t go from an up-front perpetual license fee to a payment plan and get to call it SaaS.