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How to Calculate LTV (And Why It’s Important)

FastSpring

“It doesn’t take a genius to understand that business model failure comes when CAC (the cost to acquire customers) exceeds LTV (the ability to monetize those customers.)” By the time Q2 of 2012 hit, it had dropped by 2%. A customer spends $50 every month at their favorite online clothing store for 5 years.

Scale 135
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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Speaker video: Stripe is really a set of developer tools for building and operating an online business. I’m an execution person.

Scale 155
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Top 10 Tools to Get Your App PLG-d

Frontegg

This philosophy applies to both low and high touch business models, where the vendor has to eliminate all potential usability problems that may arise. Best For: Online Payment Processing. Stripe is soon becoming the default payment infrastructure for all things SaaS. This is not all. 6 ChargeBee.

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SaaStr Podcast #217: Stripe COO Claire Hughes Johnson on The Trapdoor Decisions to Avoid When Scaling

SaaStr

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Payments has been around for thousands of years. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide.

Scale 120
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

Jay Snyder: Got hotspot on my phone, so hopefully we’ll hold still. I just think that definition of responsibility will change where they may simply be a sales and marketing person who’s focused on new logos, but immediately is handed to success from that point forward. Nick Mehta: So let’s dive into the future.

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Content Marketing Metrics that Matter: Are You Tracking These?

Neil Patel

Each blog and website will have different objectives and a different threshold of traffic before people start to convert. All websites do share a common goal, however, and that is to increase traffic. Sessions count each time someone comes to your website regardless of if it’s their first time or not. Do they line up?