Practical Advice on SaaS marketing

JUNE 1, 2012

Software Equity Group reports that in the first quarter of 2012, 64 SaaS companies were acquired. Better yet, it's a consistent revenue stream, driven by subscriptions. It's one of the more attractive features of the SaaS business model. Another week, another software-as-a-service (SaaS) acquisition.

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Acquisition SaaS Finance Customer Support 100

Tom Tunguz

SEPTEMBER 21, 2014

All of the businesses we’ve looked at in the past have been purely SaaS businesses. Tableau sells software the old-fashioned way, with perpetual licenses not subscriptions. To offset the mostly one-time payment from customers, Tableau employs a land-and-expand strategy.

Benchmarks 100

Benchmarks SaaS Payments Metrics Scale 100

ProfitWell

OCTOBER 1, 2019

Your top subscription news. Recurly—provider of enterprise-class subscription billing management for thousands of businesses worldwide—raises $19.5 million to boost subscription revenue with machine learning. And Zuora's found the subscription usage ticking up more than 300% between 2012 and 2018.

Technical Review 40

Technical Review Sales Recruiting Airlines Subscription 40

How SaaS Works

OCTOBER 7, 2019

Introduction The software-as-a-service business model appeals to companies of all sizes from tiny startups to massive Fortune 500 companies. What company does not want predictable, recurring, scalable revenue? The simplest example of SaaS is a product accessed by a user through a web browser for a monthly subscription fee.

SaaS Payments 40

SaaS Payments Scale Payment Solutions SaaS 40

SaaStr

MARCH 26, 2019

Speaker video: Stripe is really a set of developer tools for building and operating an online business. We work with hundreds of thousands of companies around the world on accepting payments, expanding globally, and increasingly on innovating their business models for the internet and for mobile.

Scale 152

Scale Payment Services Payment Methods Scaling 152

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

This company has pioneered in-app video marketing since 2012, so has plenty of experience to offer. If you’re promoting a subscription, you could offer a 7 day free trial period to new users so they have the opportunity to learn the value of your product for themselves. Your marketing messaging also matters a lot at this stage.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

SaaStr

MARCH 18, 2019

This photo’s from 2012, and I joined, as I said, in 2014. Today, our users are fraud teams, support teams, finance teams, even the commerce teams at SaaS companies who are using our billing product for recurring business models. Claire Johnson: All right. Stripe started nearly a decade ago.

Scale 117

Scale Payment Services Payment Methods Sales Hiring 117

Chart Mogul

OCTOBER 9, 2020

While 2012 saw notable SaaS experts questioning the Freemium model , fast forward to 2020 and buyers now expect to have access to a free, ungated version of a product, or at the very least, access to a free trial. Let’s look at some examples of segmented metrics you can build into a free-to-paid revenue dashboard.

Scale 83

Scale Churn Metrics Retention 83

ChurnZero

AUGUST 25, 2020

Godard Abel, G2 Godard ( @godardabel )is CEO of G2 , a business software review website he co-founded in 2012. He works with a team of nearly 700 people who together have created the customer success category that’s taking over the SaaS business model worldwide.

Scale 69

Scale Technical Review Venture Capital Software Review 69

Neil Patel

JANUARY 24, 2023

You should also figure out how you can leverage those interactions into increased conversions, whether that’s downloads, subscriptions, purchases, or something else. The percentage of traffic from direct versus other sources will depend on your marketing campaigns and business model. Today, it’s more like 8.6

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Chart Mogul

OCTOBER 9, 2020

While 2012 saw notable SaaS experts questioning the Freemium model , fast forward to 2020 and buyers now expect to have access to a free, ungated version of a product, or at the very least, access to a free trial. Let’s look at some examples of segmented metrics you can build into a free-to-paid revenue dashboard.

Scale 52

Scale Churn Metrics Retention 52

Chargify

MARCH 6, 2018

Throughout the series, we highlight Chargify merchants and the lessons learned as they grow their subscription-based businesses. Founded in 2012, the seeds for EdPlace were planted many years before that. EdPlace, 2012 ( Source ). To be clear, EdPlace isn’t just a B2C business. The birth of EdPlace.

B2C 40

B2C Merchant Services B2B Payment Services 40

Sales Hacker

OCTOBER 31, 2017

You might find sales process examples online that perfectly match your business model. However, to move forward faster with more clarity and flexibility, you can start with the seven-stage sales process used by many business organizations: 1. Preparation/Research. Developed by the Harris Consulting Group and Sales Hacker Inc.,

Sales 81

Sales Underperforming Technical Team Artificial Intelligence Social Media 81

SaaStr

AUGUST 22, 2020

Aaron Levie: I think what’s happening is, is companies are realizing that the really big sort of flip the business model on its head project and we’re going to go and do a distributed ledger technology and all this, that’s going to have to get punted because we’re in core survival mode right now.

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Sales Recruiting Cloud CTO Hire Scale 148

SaaStr

JANUARY 27, 2024

SaaStr was created in 2012 to democratize learning and how to build B2B companies, and WordPress was started in 2003 to democratize publishing. Speaking of the long game, Matt talks about the launch of the 100-year subscription plan last year. What’s the Business Model Behind Automattic and WordPress?

Underperforming Technical Team 282

Underperforming Technical Team Social Media Government Subscription 282

User Pilot

MAY 19, 2021

Does your product help employees save time while invoicing? The easiest way to find out what jobs your audience needs to get done is to…ask them: Source: Userpilot.com – we are in the business of helping companies improve product adoption. What job do they need to get done with your product?

B2B 119

B2B Marketing SaaS Social Media 119

Neil Patel

FEBRUARY 16, 2021

Businesses that blog regularly generate 55% more visitors to their sites than those that don’t. Blogging works for every kind of business, industry, or niche, as well as for almost all business models — even B2C and e-commerce sites. Don’t be afraid of committing to a blog. Yes, it does require consistent effort.

Social Media 141

Social Media Outsourcing Services Engineering Content Marketing 141