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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. * How does Rob think about the bundled vs unbundled thesis within SaaS? When is it right for SaaS companies to turn down potential customers? Rob Gonzalez: Yeah.

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Top 10 Tools to Get Your App PLG-d

Frontegg

This philosophy applies to both low and high touch business models, where the vendor has to eliminate all potential usability problems that may arise. Embrace self-service: Your development teams are embracing the self-service philosophy – your teams can focus on product adoption and self-service enablement.

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How SaaS Works: Introduction to the Big Picture

How SaaS Works

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction The software-as-a-service business model appeals to companies of all sizes from tiny startups to massive Fortune 500 companies. What is SaaS?

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Benchmarking Tableau's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. All of the businesses we’ve looked at in the past have been purely SaaS businesses.

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How to Calculate LTV (And Why It’s Important)

FastSpring

Gross Margin should take into consideration any support, installation, and servicing costs,” Skok says. “It doesn’t take a genius to understand that business model failure comes when CAC (the cost to acquire customers) exceeds LTV (the ability to monetize those customers.)” In doing so, their LTV tripled.

Scale 135
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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Manual processes first. Dare I say SaaS.

Scale 152
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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?