SaaStr

JUNE 22, 2025

Here’s a comprehensive overview of the major candidates: Company Founded CEO Sector Est. Revenue Valuation IPO Timeline Databricks 2013 Ali Ghodsi Data Analytics $2.4B $62B 2025-2026 Netskope 2012 Sanjay Beri Cybersecurity $487M $7.5B Filed April 2025 Stripe 2010 Patrick Collison Payments $1.4T volume $91.5B

B2B 187

B2B Payments SaaS Payments Payment Services 187

SaaStr

MAY 27, 2025

So we’ve been proponents of customer success at SaaStr since the earliest days, since our first SaaStr posts in 2012. The magic of high NRR and a strong CS team was something we were preaching and doing deep dives on since well before it was well understood.

Onboarding 179

Onboarding Customer Success AI Scale 179

BetterCloud

APRIL 30, 2025

Since 2012, weve been surveying IT professionals to see how organizations manage their SaaS environments. Introducing the 2025 State of SaaS report ! This years survey of about 600 IT professionals reveals the latest challenges of managing SaaS at scale, particularly as AI causes a ripple effect as we step into SaaS 2.0.

Trends 52

Trends SaaS AI Government 52

Sales Hacker

JUNE 17, 2025

I’ll give you an example where I saw someone do this really, really well, which is in 2012, I bought a Tesla and one week later they shipped a new model. Why is it that they’re like the way you build great software as you ship shitty software? Can you argue their side for why they don’t have a good release schedule?

AI 88

AI Technical Advisors Underperforming Technical Team Sales Hiring 88

Sales Hacker

JANUARY 28, 2025

Scott Barker: Yeah, I can remember that that time period and it lasted a long time, like from pre 2006 to like, at least like 2011 2012 people were still skeptical of like, [00:13:00] moving from on prem to cloud. I D I can draw a lot of parallels to what happened kind of back in that time.

Sales Hiring 102

Sales Hiring AI Scale Cloud 102

Buffer Resources

DECEMBER 10, 2024

Patrick’s Day March 20: International Day of Happiness Established by the United Nations in 2012, this day emphasizes happiness as a fundamental human goal. March 15: World Consumer Rights Day March 17: St.

Social Media 114

Social Media Branding Education Entrepreneurship 114

Sales Hacker

JUNE 3, 2025

In 2012, we started seeing gaming become this massive revenue stream for the company. And a good example of that is maybe we overinvested in account managers and we needed more sales people. Well then you can move some people around based on the skill sets that you need.

Sales Hiring 92

Sales Hiring Scale Sales Recruiting Sales 92

SaaStr

OCTOBER 31, 2022

A decade: Adobe first reaches out after launch in 2012. A related post here : The post Figma: “We’d Been Talking to Adobe Since 2012” appeared first on SaaStr. How you really need a lot of both CEO and President/SVP level support to get a big “Bet The Farm” deal like this done, and more.

Acquisition 281

Acquisition Startup Pricing Marketing 281

SaaStr

JULY 7, 2021

The second SaaStr post ever, way back in late 2012, was “ Everybody Lies: SaaS Revenues in the Inc. Very fast-growing companies had great exits, but the “fairly fast ones” had even bigger exits than the very fastest-growing in the class of 2012! No one had IPO’d, no one really knew. generation.

SaaS 284

SaaS Technical Review Software Review Scaling 284

Tom Tunguz

JUNE 20, 2024

2012 was the year of the Seedpocalypse. Just as in 2012, a surge in seed investments met a relatively stable Series A market. Also called the Series A Crunch, a fear gripped Startupland : raising a Series A. Whenever there are “too many” of fundraises of one type, the next round becomes the hardest to raise.

AI 331

AI Investment Startup Software 331

SaaStr

MARCH 17, 2022

#1 source of traffic to [link] : 2022: SEO 2021: SEO 2020: SEO 2019: SEO 2018: SEO 2017: SEO 2016: SEO 2015: SEO 2014: SEO 2013: SEO 2012: SEO. So, so much has changed since our first post on August 13, 2012. Every single year I look at SaaStr.com data, Organic Search is #1 : Interestingly, even in 2012. jasonlk) March 15, 2022.

Engagement 274

Engagement Data Sales Marketing 274

SaaStr

JANUARY 23, 2023

The post Don’t Sell SaaS Like It’s 2012 with Reprise Co-Founder Evan Powell and Glasswing Ventures Founder & Managing Partner Rudina Seseri (Video) appeared first on SaaStr. Customers today are high-information buyers, and we need to interact with them accordingly.

Management 176

Management SaaS Social Media Innovation 176

SaaStr

AUGUST 31, 2021

2002-2012 were slow. Just a few examples: UiPath took 10 years to get to its first $1m in ARR in 2015. Then, it accelerated like a rocket. Procore is a $16B+ leader in construction software, but took a full decade to take off. It took Squarespace 3 years just to get to $1M in ARR and 7+ years to get to the first $10M ARR.

Construction 349

Construction Cloud Scaling Product Marketing 349

SaaStr

DECEMBER 1, 2024

Who is Eran Zinman | Co-CEO of SaaS Leader Monday.com Eran Zinman co-founded monday.com (formerly dapulse) in 2012 with Roy Mann. When Eran Zinman co-founded the company (then dapulse) in 2012, the team management space was already crowded. The monday.com story isn’t your typical SaaS narrative.

Scale 252

Scale SaaS Company Culture Leadership 252

SaaStr

JANUARY 20, 2022

One of the very earliest SaaStr posts, from way back in 2012, was on how to guess a competitor’s revenues from how many employees they have on LinkedIn. But one thing hasn’t changed since 2012 — how many sales reps you need to hit the plan. That's how much in bookings they plan to add this year.

SMB 310

SMB Scale Startup Enterprise 310

SaaStr

MARCH 16, 2021

Cloud has been on an incredible tear since 2012 or so, and then even more since about 2016, and then as you can see above, went into hyperdive in about 2018 … and then into true warp speed after Covid. This week even after a pullback, public SaaS and Cloud companies are up an eve 1000% (!) since 2013. But does it even matter?

Cloud 322

Cloud SaaS Trends Metrics 322

SaaStr

FEBRUARY 25, 2021

In about 2012 or so, Private Equity entered SaaS in force. But starting around 2012 Private Equity came into SaaS much more aggressively and created a third party to liquidity: selling your SaaS company, either entirely or mostly, to a Private Equity firm. If there had been a third option back then, I would not have sold.

Venture Capital 341

Venture Capital SaaS Startup Pricing 341

The Daily Egg

FEBRUARY 8, 2021

The company initially launched back in 2012 but didn’t officially acquire its first customers until two years later, in 2014. Monday.com has become one of the most popular project management solutions available. Today, 115,000+ organizations worldwide rely on Monday.com.

Management 284

Management 284

Tom Tunguz

JULY 30, 2021

See that blip in 2012? Startups are basking in the IPO market. They’ve raised 3x as much year-to-date in IPOs as all of 2020, which was a healthy market. Where will the tally end the year? That was the Facebook IPO. The M&A market is not far behind; it’s on track to double 2020’s decade high of M&A value transacted.

Finance 335

Finance Startup Investment Marketing 335

SaaStr

MAY 21, 2021

Procore didn’t really begin to take off until 2012: Squarespace was founded way back in 2003 in the CEO’s dorm room, and for years revenue was nominal. But took a full decade for mobile to get mature enough to make construction software really work, because it had to work in the field.

Construction 342

Construction SMB Mobile Cloud 342

Tom Tunguz

MARCH 11, 2020

The Series A market started growing in Q4 and then grew steadily through 2012. This might be for a few reasons: valuations fell, no need to reprice/recap companies, and typically recessions are great markets to start startups. The Series B market had a nice resurgence as well, followed by a retrenchment in late 2010 and then another surge.

Marketing 359

Marketing Startup Investment Trends 359

Tom Tunguz

APRIL 28, 2024

Year Share Good Year 2012 18.4% - 2013 25.9% - 2014 65.5% In 2014, 2016, 2020, 2021, these big mergers drove the figures into the tens of billions. It’s no surprise that in those years, the biggest acquisitions accounted for more than 53% of dollars on average. X 2015 20.1% - 2016 43.0% X 2019 23.4% - 2020 61.1% X 2021 43.8%

Acquisition 310

Acquisition Startup Venture Capital Software 310

Tom Tunguz

JUNE 5, 2021

Over time, rates decline and then in the 2012-2014 era, they begin to surge upward culminating 6-8 years later at the top-left of the chart and $200b+ invested. The y-axis tracks enture capital investment by year and the year of the data point resides in the reddish circle. Do you remember this shape from high school math?

Venture Capital 364

Venture Capital Marketing Government Investment 364

Tom Tunguz

MAY 23, 2021

2012: Facebook. If we plot the annual growth rates for the 75th percentile Series A, we observe the expansion in valuations occurs in fits and starts. 3 of the 11 years recorded 40%+ growth. 3 of the years saw declining prices. Perhaps these prices are tied to blockbuster IPO markets. 2014: Alibaba.

Software Review 364

Software Review Venture Capital Cloud Pricing 364

SaaStr

DECEMBER 21, 2023

What it looks like: Founded 2012, service management software for HVAC and more $250,000,000 in ARR in 2021, growing almost 50%, per Reuters $460,000,000 in ARR at 12/31/23, per The Information Today? Assuming they grew 40% this year, that would put them at $600,000,000+ ARR.

SaaS 313

SaaS Software Marketing Management 313

SaaStr

NOVEMBER 11, 2022

years ago in the first few months of SaaStr.com, in November 2012. A look back at sort of the same thing, same top fund, 10 years earlier, from 2012: I had a draft post I’d written weeks ago entitled something like “Color: Just an Enormously Large Seed Round Gone Horribly Wrong”, or something like that.

Venture Capital 280

Venture Capital AWS Enterprise Investment 280

Tom Tunguz

OCTOBER 3, 2022

Bay Area startups claimed of 55% total dollars up from 45% in 2012. In dollar terms, San Francisco’s stake of the early US venture market eked 5% lower than 10 years ago. But, 2022 saw a swing upwards, reversing a three-year decline. The challenge with looking at relative share is we see only one leg of the elephant.

Startup 307

Startup Finance Investment Marketing 307

SaaStr

DECEMBER 31, 2022

So 2022 marked SaaStr’s 10th anniversary, from our first blog posts in August and September 2012. It also marked our first year with 1,000,000+ years of our blog, up 16% from last year: Now, SaaStr has changed a lot over the years. Our IRL and digital events attracted over 50,000 attendees in 2022.

Engagement 273

Engagement SaaS 273

SaaStr

NOVEMBER 7, 2020

Because they’ve grown 5x in size since 2012. And these largest accounts have grown from a stunning $5m in 2012 to $25m+ today, trending to $30m. And these largest accounts have grown from a stunning $5m in 2012 to $25m+ today, trending to $30m. That’s 5x-6x growth since 2012. But not until 2020, really.

Government 235

Government Enterprise Retention Software 235

The Daily Egg

JULY 24, 2023

NitroPack is a site optimization plugin that users have been using since 2012 to improve performance for visitors and the overall user. The post NitroPack Review appeared first on The Daily Egg.

241

241

SaaStr

NOVEMBER 6, 2022

Figma: “We’d Been Talking to Adobe Since 2012” Half of Public SaaS Companies Trade At Under 6x ARR Today. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Simple Reason Startups That Just Raised $100s of Millions Are Doing Layoffs. SaaS Multiples Are Down 75% From a Year Ag.

Sales Recruiting 292

Sales Recruiting Compensation Cloud Retention 292

SaaStr

DECEMBER 27, 2023

Docebo was started and funded in 2005 and became a SaaS player in 2012. When considering product market fit and seeing value back when Docebo got traction in 2012, they gave away a ton of value with ridiculously low ARR. In 2012, they started with a freemium model where people could go online with a credit card and pay $100 a month.

Sales Hiring 277

Sales Hiring Scale SMB Outsourced Development 277

SaaStr

JULY 17, 2024

with first customers launched in 2012, the metrics today are very strong: $480,000,000 in ARR Growing 34% (strong) 98% GRR (!) It’s SaaS for CFOs and financial operations, a large but somewhat under-discussed category. SAP and Oracle are very strong here. Founded back in 2010 (SaaS takes time!)

Enterprise 318

Enterprise Scaling Revenue SaaS 318

SaaStr

JUNE 19, 2023

So we’ve been writing about the power of a strong, funded, dedicated customer success organization since the beginning of SaaStr way back in 2012. While now mainstream, our early thinking on the power of Second Order Revenue in many ways informed a generation of SaaS entrepreneurs and the whole CS space.

Customer Success 293

Customer Success Pricing Revenue Sales 293

SaaStr

NOVEMBER 2, 2022

Billion market cap after launching back in 2012. Duolingo has dominated online language learning, rocketing to $360m in ARR and a $3.25 And in today’s market, that’s strong performance. While the average Cloud stock has fallen almost 50% in 2022, Duolingo’s has stayed up, and is down just 10% in the past 6 months.

Scale 318

Scale B2C SMB B2B 318

SaaStr

MARCH 1, 2023

Wildly Profitable — And Profitable Since 2013. The Trade Desk was founded in 2009 and began to take off in 2012. Top-tier growth + top tier profits beats Insane Growth in today’s world. As perhaps it always should have. #2. By 2013, it was profitable and never looked back. Today, it’s insanely profitable.

Scale 317

Scale Advertising Scaling Revenue 317

Tom Tunguz

JUNE 11, 2019

Second, the Salesforce/Tableau acquisition is the third largest software acquisition since 2012, second to Microsoft acquiring LinkedIn and IBM purchasing RedHat. This wave of consolidation in the BI world suggests this is a key area of competition amongst the biggest software companies in the world over the next decade.

Acquisition 271

Acquisition Pricing Startup Software 271